Chapter 603 Li Mu's "Omnichannel"

More than a dozen video advertisements assembled by a large number of stars are constantly brewing hot topics on the Internet.

A star can sometimes prop up a brand, not to mention so many stars. For most companies, the cost of hiring a star is ridiculously high. However, for Taobao, it doesn’t cost a penny. For record companies and these stars, they need to have a good relationship with Taobao.com and Makino Technology behind Taobao.com, so recording a small video for them is just a little effort, it is nothing at all, but for users, this influence But it's too big.

Users do not understand the relationship between Taobao and record companies, nor do they understand what Taobao means to record companies. When they see these videos, they simply think that Taobao is awesome, and not just ordinary , so as to instinctively increase more recognition and trust in Taobao.

Background data shows that many users have even watched more than a dozen unused video advertisements, and some people have sorted out all the stars who advertised for Taobao in the post bar, and posted the list, which is more intuitive. People feel the power of Taobao. .

All of a sudden, these more than a dozen videos have become the object of heated discussion among netizens, and the number of clicks and plays of the videos is also increasing.

Although the processing technology of streaming media is not yet in place, watching videos online is no longer a big problem. At present, online s is very popular. Many original songs have been born in s animated versions and have received a lot of attention online, such as Snow Village. The song from the Northeast is Living Lei Feng, and the Noon Sunshine song I started to rock, and some domestic S animations have also become more and more popular on the Internet, such as Dahua Three Kingdoms, Lu Ding Ji, etc. It happened to be the initial stage of the birth of video websites. .

After the era of s, online video websites will be born. At a certain moment, Li Mu moved to become a video website. However, it will take three years before the birth of b, so Li Mu is fundamentally broken. I want to be a video website. Don’t mess around with this kind of money-burning and primitive way of making money. I focus on developing Muye Technology and Taobao. After the spring of online video comes, these two companies will take out whatever they want. The market value of 1 and 2 can buy China's largest video website.

Several of the most important events on Taobao have started. Liu Yingdong quickly began to invest in the establishment of a logistics company. In order to improve the efficiency of the logistics company's establishment, he specially dug two of his old classmates to do things very well. The alumni, one named Du Haifeng and the other named Xiao He, both graduated from Renmin University, majoring in financial management, and later studied at Tsinghua University and Yan University respectively. One worked for Oracle and the other worked for a well-known investment bank, belonging to middle management. Post, because Taobao has made too many moves recently, and its influence is unprecedented, so Liu Yingdong did not take much effort to dig these two people.

Xiao He is good at business management and capital operation. He joined an investment bank as soon as he graduated. He has never been in contact with the Internet until now in the investment circle. Although he is somewhat disconnected at the Internet level, he has a very clear vision in the operation of actual enterprises and the direction of capital development. and strategy, so Liu Yingdong threw him out to be responsible for investment and acquisition as soon as he came up. The current acquisition is also very simple. The first is to acquire an offline logistics fleet of a certain scale. This kind of fleet is not a logistics company with extensive coverage, but Twenty or thirty vehicles were put together to do point-to-point transportation on certain lines. According to Li Mu's plan, they needed a fleet of this kind in the early stage to meet Li Mu's strategic planning for logistics.

Xiao He quickly made an approximate cost estimate. If the cost of building a fleet of his own is not high, since the positioning is to serve point-to-point transportation, the vehicle will only consider medium and large trucks. If you plan to invest 15 medium-sized vehicles in advance Trucks and ten heavy-duty trucks are used to meet Li Mu's needs. The total investment in the early stage will not exceed 15 million. Even if imported tractors such as Mercedes-Benz, Volvo or Scania are used, it is only about 20 million. can solve the problem,

But the problem is that in the formation of the fleet, buying a car is the easiest, and recruiting drivers and managing the fleet is relatively more troublesome, so it is far less reliable to build oneself than to acquire it. more convenient.

Liu Yongdong handed over the acquisition of the team to Xiao He, and he took Du Haifeng to start a secret road of poaching people. Perhaps he had resentment. He started from Yanjing first, and the first people to dig were the delivery people.

The experience of making Mo Wenwei popular overnight made Li Mu begin to look at the entire entertainment industry. He did not want to be in the entertainment industry, but he really hoped to set a banner in the entertainment industry. In short, he wanted his company and brand to be in the entertainment industry. has extraordinary influence.

Therefore, he plans to let the business interface of Muye Technology communicate with the record company, and open a Tieba authentication account for each of their contracted singers, so that they can officially enter the Tieba and go to the Tieba to manage their own fan groups. In order to encourage the stars to be active To participate, Li Mu threw out an "omni-channel promotion" model to lure record companies and their singers.

The so-called omni-channel promotion is the linkage between Muye Technology and Taobao.com, gathering all channels in a short period of time to work together to promote an album of a singer, just like Mo Wenwei a few days ago, but Li Mu this time A standard has been clarified: all singers promoted through omni-channels can get a pop-up recommendation from all users, nnr recommendation from all post bars, nnr recommendation on YiTing.com, and nnr recommendation on Taobao.com. Listen to the song, and then import users who are interested in the song into Tieba, let them participate in the interaction, gradually become deep fans, and finally lead to Taobao, let them pay for the album, and realize the realization of fans.

This omni-channel promotion is undoubtedly extremely attractive to record companies and singers, because Mo Wenwei's great success is in front of us, everyone can see it clearly, and everyone hopes to have such an opportunity to get this kind of Omni-channel promotion, and Li Mu also maintained his usual witty style. He did not say the conditions for participating in omni-channel promotion, but he revealed a weight for participating in the election: singers who are more concerned about Tieba management will have more opportunities to get omni-channel promotion. promotion.

Li Mu's weight condition is very urinal. Do you think that if you operate a post bar seriously, you must have the opportunity to get omni-channel promotion? Of course it's not a joke. In the end, it's up to Li Mu to decide who gets it, but I can tell you clearly that if you don't manage your post bar well, then you don't have to think about it.

So, want to get omnichannel promotion? First, put your own post on the bar and work hard to run it well.

The reason why he wants to mobilize singers and let them actively participate in Tieba, Li Mu's consideration is not only to let them improve the gold content of Tieba and the cohesion of users, but more importantly, he needs to let these singers develop on the Internet first. The platform manages the habit of fan groups, and then when the portal is launched in the next step, it will rely on the portal to open a personal blog, which is equivalent to a public n. At that time, the blog product will need to be made by these singers. Obligation to promote.

As for Weibo, Li Mu is not going to do it for the time being. The speed of information exchange on Weibo is too fast, and the information is highly concentrated. It can easily become a huge gathering place for speeches in an instant. such a project.

In addition, the future China mainland is a huge entertainment industry market. If you can establish prestige in the entertainment industry first, it will be much more convenient to do anything in the future. With this level of influence, if Makino Imaging wants to make movies in the future, Good directors are naturally willing to cooperate, and good actors are more willing to cooperate, and because of their great influence and high voice, the cost of cooperation will be reduced a lot. In addition, if Makino Imaging's films are to be shown in theaters, Li Mu can also use Makino. I have the resources of technology to negotiate the conditions with the theater chain. I have this powerful recommendation channel in my hand, which can quickly deliver movie viewing information advertisements to tens of millions of users. As long as you arrange sufficient film arrangement resources for me, the attendance rate and box office will increase. Guaranteed.

Next, Makino Imaging plans to cooperate with Shonan Satellite TV to develop Super Girl Voice. The record company and singer foundation he has laid now can play a very big role. It's much easier to do. Can Hong Kong's singer Zhang Xue do it? Is Xiao Yaxuan of Taiwan still justified? Tianzhen in the mainland is now famous, right? Or is the addition of Teacher Liu Huan enough? Don't say how expensive they are or how big they are. If the omni-channel resource is thrown out, I believe that no one will not be moved. If it is not enough, then give him double the omni-channel head office twice, right?

In addition to talent shows, if you want to be a reality show brand in the future, you also need strong entertainment resources. If you want to do a long-lasting reality show like Running Man, you will spend a lot of money just for star appearance fees. But what if this was done by Makino Imaging? Will there be discounts on the price, or even free programs? This is not impossible, as long as the other resources are given enough, the subsidy is possible.

Once the resources are linked, the influence is naturally unprecedented. One plus one is greater than two, one plus one plus one is greater than five, and one plus one can be greater than ten.

Before the omni-channel promotion model was released, Li Mu had already begun to prepare to extend his influence to Hong Kong. He wanted to cooperate with Rolling Stones Records to help Du Wei release the next stop in Hong Kong and make this song hit the charts in Hong Kong. , while making Du Wei famous in Hong Kong, he also made Ding Jian, the commercial director of Muye Technology, ready for offline promotion in Hong Kong. This time, he wants to let the two products of He Tieba officially enter the hearts of all Hong Kong people. Vision, rooted in the current base camp of the Chinese entertainment industry.

To be continued. , Your support is my greatest motivation. 161101115248