Chapter 604

The full version of "The Queen of the Next Stop" first arrived in the hands of Rolling Stone Records and Mo Wenwei and Zhang Guorong. Li Mu did not give Rolling Stone the copyright of the song, but he needed Rolling Stone to use Rolling Stone's own name to transfer the song to Rolling Stone. Sent to RTHK Chinese Songs Dragon Tiger Chart, which is also the most important list of Hong Kong music.

Before the ranking, Rolling Stone, Mo Wenwei, and Zhang Guorong naturally listened to this song. As expected by Li Mu, these three parties gave Du Wei's song a very high evaluation and were full of praise.

Let Li Mu evaluate it objectively. If Du Wei's ability to sing "The Queen of the Next Stop" is compared with the original singing in his previous life, it is not just a grade higher. Du Wei is equivalent to Dou Wei's version of "Being Confused". The combination that they sang should be regarded as the combination of Zhou Xiaoou and Sun Nan, and there is no need to say the difference.

Not only the song and Du Wei's singing skills were highly praised, but even the focus of the song was favored by the three parties. The song was written in a way that is very similar to Hong Kong, and it is Cantonese. It will definitely make Hong Kong audience feel more cordial and deeply touched. It is really suitable to use it to hit the charts in Hong Kong. It is even more suitable for Du Wei's first Cantonese song and the first song to land in the Hong Kong market. However.

Zhang Guorong and Mo Wenwei both called Du Wei after listening to "The Queen of the Next Stop" several times. optimistic.

When Du Wei's song officially began to hit the charts, it was the day after the song was given to the Rolling Stones.

The next morning, RTHK recommended this song for the first time in the new song express program. When introducing the song, the host said: "The next song I want to bring to you is a new song. A new work by a new singer, the singer's name is Du Wei, a beautiful girl who is only 18 years old. When it comes to her new song, I believe that every Hong Kong person or person living in Hong Kong will have a kind of feeling after listening to it. It feels very familiar. In this song, there are not only the desire for love and the pursuit of dreams, but also many places that everyone is very familiar with. The whole song is full of Hong Kong flavor. In a word, this song will definitely make you Like, okay, please listen next, Du Wei's new Cantonese song - "The Queen of the Next Stop""

Even in Hong Kong, where the economy and entertainment are more developed than the mainland, there were still not many entertainment projects in 2002. The influence of radio stations is very large, especially in the field of music, which is far more influential than TV stations. Ten thousand people are listening or passively listening to the music station, so when Du Wei's "The Queen of the Next Stop" is sung on the radio, countless people in front of the radio are listening intentionally or unintentionally.

"Stand in front of Daimaru and look carefully at my path

Of course it's better to go to the next station to Tianhou

But once you are afraid of heights on the way to the gorgeous star

Will there be him hugging behind the back?

Couples on Paterson Street

There is a look of pride on the face

It may not be better if I sing on stage

Popularity but soap bubbles”

The first lyric of the song immediately caught the ears of Hong Kong listeners. In the first two paragraphs of lyrics, three unique Hong Kong place names appeared intensively, which made Hong Kong listeners feel a different kind of intimacy at once. Then, A story gradually unfolds with the lyrics, and the images of girls who are determined to become female stars and sing have gradually become clear and three-dimensional, and her pursuit of dreams and desire for love are also shown to the audience through the lyrics. , The whole song feels not only kind, comfortable, but also inspirational and moving.

The influence of the song "The Queen of the Next Stop" on the people of Hong Kong in terms of lyrics is basically the same as the influence of Wang Feng's "Yanjing Yanjing" on the people of Yanjing and the people floating in Yanjing. Listening to "Yanjing Yanjing" "Yanjing Yanjing" was deeply touched, either from Yanjing people or from Beidrift. The same is true for those who sang "Yanjing Yanjing" on KTV. People who have never lived in Yanjing, even if they listen and sing From this song, it is difficult to realize the touching side of this song.

Overall,

This is a particularly fun work, so Du Wei's song became popular almost immediately as soon as it was broadcast on the radio.

Many listeners called to the show to ask Du Wei who he was and where to buy the album, but the host said on the live radio: "Du Wei is 18 years old this year and is a top student at the Central Conservatory of Music in the Mainland. The song is her new single, and no album has been released yet, but friends who like this song don't have to worry, this song has officially started to hit the radio charts now, if you like this song, just call or send a text message Please support us, and we will often broadcast this song on the radio in the future."

At noon that day, Mo Wenwei attended a local event in Hong Kong. In an interview with reporters, he deliberately recommended Du Wei's song "The Queen of the Next Stop". Mo Wenwei praised the song so much that even Entertainment News They all reported Mo Wenwei's admiration for Du Wei, the mysterious girl, in a very surprised tone.

Later that day, Zhang Guorong accidentally visited the music radio station and made a special trip to the radio station for a 20-minute live broadcast. During the live broadcast, he chatted with the host about the development of the Hong Kong music circle in the past two years, and also talked about the lack of new forces. Finally, he talked about the Du Wei and Zhang Guorong did not hesitate to praise Du Wei. He even praised Du Wei's strength with words such as "a clear spring in the entertainment industry", "a very rare academic school in the pop music circle", "a singer who can really sing", etc. With this veteran big star sitting on the platform, the Hong Kong people paid a higher level of attention to Du Wei and Du Wei's new songs, and Du Wei also began to quickly become popular in Hong Kong.

A large number of users called to play the song "The Queen of the Next Stop". The popularity was unprecedented, and the radio station had broadcast it five times in one day. Even so, many people kept calling and asking for it to be played again.

It was so popular on the first day. Based on experience, people at Rolling Stone believe that this song will soon appear in the top ten of the list. Since the list will not be updated until the next day, the specifics will not be known until tomorrow.

The statistical cycle of the list is one week, that is to say, its real-time statistics are based on one week. Although "The Next Stop" is very popular today, but if it is extended to a seven-day average, the ranking will definitely be accepted. It has a relatively large impact, but as time goes by, the closer it is to seven days, the higher her ranking will be. After seven days, it and other songs on the list will count the data of the last seven days. At that time, this song may be It may be possible to reach the top. As for how long it can last after reaching the top, it depends on how popular the song continues to be.

Before the next day, Li Mu convened the person in charge of Tieba that night, as well as the operation and business team of Makino Technology, to discuss the next star joining Tieba plan, as well as the model and process of omni-channel promotion.

Li Mu has basically figured out the overall pattern and logic, so this time he mainly expressed his thoughts, and then asked everyone to brainstorm. If there is a better revision opinion, everyone will revise and improve together, and then determine a pattern to start. implement.

The person in charge of Tieba is an operation manager of a large enterprise dug by Lin Qingya, named Zhang Wei, who is mainly responsible for the daily operation of Tieba. Once the plan for celebrities to join Tieba starts, Zhang Wei will be responsible for the overall operation.

The success of Tieba at the beginning was due to the first unified establishment of the major star Tieba and the gang of fans gathered on YiTing.com. Although Tieba has been the largest Chinese-speaking community for more than half a year now, it has never been able to put itself The gold content has been raised a notch, so this time Li Mu's star joining Tieba plan was supported by all the staff as soon as it came out.

The concept of omni-channel promotion is also very consistent with the chain built by the three companies and multiple businesses of Muye Technology, YiTing Technology and Taobao. Not to mention the successful case of Mo Wenwei, so everyone has no doubts about its feasibility. , and its appeal to singers.

Zhang Wei had no objection to Li Mu's plan. After listening to all of Li Mu's plans, he only asked one question: "Mr. Li, how many times can we do this kind of omni-channel promotion a month?"

Li Mu said: "The most critical part of omni-channel is yy, yy is the core of all our products of Muye Technology, and the yy pop-up window is not only for the Tieba product, so we can't take up too many yy resources and temporarily locate each product. Omni-channel promotion once a week.”

Zhang Wei nodded. Once a week is enough. He can push at least fifty times a year. With so many resources to share, it is still very attractive to singers.

Ding Jian said: "I suggest that we post the bar and introduce a detailed weight calculation method for certified stars, for example, log in once a day, how many weight points are given, and how to increase the weight points if they log in continuously; for example, if they post a post How many weight points are there, and how many weight points can be added if a photo is added to the post; and how many weight points can they get for replying to a fan, which will subtly influence those stars and let them participate more and more deeply. "

Li Mu agreed and said: "It is very important to formulate a weight calculation rule, but one thing should be clear, we can disclose the method of this weight calculation to the record company, but we can't show the specific number to the record company and stars to see, otherwise once If they compare their scores with each other, then it’s over. We can’t really arrange omni-channel promotion according to this weight. Whom the omni-channel is given must depend on who is more suitable, more cooperative, and whether his company is better. Active, more active.”

Zhang Wei said: "Don't worry, President Li, I will explain the rules to them, so that they can only try their best to participate and increase their weight, but I will not give them any testable data!"

(To be continued.)