Chapter 599 Pre-Sale Is Hot

The nature of the current Taobao Brand Day event is between b2c and c2c, and it is not clear. If it is a b2c business, but the source of goods is not purchased by Taobao itself, but is warehousing and shipping for partner manufacturers; It is a c2c business, but Taobao, as an intermediary platform, has too much involvement in the entire transaction process. Li Mu is more inclined to call it "pseudo-b2c".

However, although the nature of the business is not clear, Li Mu's emphasis on this business is very clear. The c2c business is still developing, and there is no money to make for the time being. Taobao's current source of income is this "pseudo b2c" "Business, because for every sale of this piece of business, Taobao can get a cut of the part belonging to the platform. Facing the continuous investment in the C2C business and the subsequent development of the entire Taobao.com, Li Mu urgently needs to expand this business. To become stronger, we do not seek profits from Taobao, but we seek to be self-sufficient.

Therefore, Li Mu has put more thought into this business, as well as his whimsical ideas. For example, the way Li Mu just said about sharing the capacity of ems, Taobao completes the point-to-point logistics by itself, and relieves the local area of ​​the six warehouse bases. EMS capacity, and spread out the delivery pressure as much as possible.

Liu Yongdong has not heard of this peculiar logistics model. Li Mu's idea is not to use a third-party logistics company, nor to rely entirely on self-built logistics, but to combine the two, which is really unheard of.

After listening for a while, Liu Rongdong said to Li Mu, "I probably understand what you mean. Let me check if you are right."

Immediately, Liu Qidong cleared his throat and said, "Take our warehouse base in Shanghai as an example, it will cover several surrounding provinces. If you follow your method, on the day of the brand day, our warehouse in Shanghai will be packing at the same time. Instead of the postal service, the sorting will be carried out directly. One truck in Shanghai, one in Zhejiang, one in Nansu, one in Jiangxi, and one in Hui, and then only the local in Shanghai. Give it to Shanghai Post ems for delivery, and then use our own fleet to directly send express mail from several other provinces to the postal logistics bases in the provincial capitals. Then hand it over to the local postal EMS system for subsequent transportation and delivery?"

Li Mu nodded: "Yes! In this way, the pressure of the Shanghai Stock Exchange Warehouse Center can be directly distributed to all the provinces it covers, instead of carrying it all by itself. Our own cars will not be affected by other factors. To achieve fast delivery, it will save a considerable amount of time compared to the postal service pulling it all back, sorting and then dispatching the train. After we deliver it, we can directly send it to the provincial branch of their province, and the speed will be much faster. "

"And for us, because we only help the post to do point-to-point transportation, we still let the post do it by itself, and the products we make are all electronic products and daily necessities, and there are no bulk items, so the transportation cost is very low, extra The added cost is not too high, but the effect of improving the timeliness is very large, and it is still very worthwhile. Although this operation still cannot help the sellers and buyers of the c2c business, it can at least ensure our part. The pseudo-b2c business can be carried out smoothly, which is the key to our cash flow."

Liu Yingdong nodded again and again, and gave a thumbs up: "I really convinced you, it's okay, the kind of investment you mentioned is actually nothing to us, because when we build our own logistics next step It is necessary to set up your own team, and building a team first can only be regarded as investing first and enjoying first.”

Li Mu said: "If we are proficient in this logistics model, even if our self-built logistics has not yet taken shape, our warehousing model can almost cope with the peak of millions of orders in a single day, and the logistics problem of brand day can be solved. Once the brand day is over, the average daily traffic will definitely drop significantly to the normal value. At that time, our logistics problem will be easier, and the monthly delivery problem of one million mango-me units can be easily solved.

"

...

It took only one day for the much-anticipated brand to go online, and the number of pre-sale orders has exceeded one million. Among them, the 100,000 repeaters installed by Zhida have all been sold out. There is a very interesting data here. Nearly half of the 100,000 pre-order users of repeaters are parents of students from the 3321 platform. They are Alipay users themselves, so shopping on Taobao is very convenient.

The pre-sale cycle still has about ten days. If the first day is the peak of traffic, then the pre-sale volume should show a downward trend in the next few days, until the brand day rises again. It is estimated that the final transaction order is conservatively estimated. At least 5 million orders. Liu Yingdong immediately realized how important Li Mu's new logistics strategy is. If orders of tens of millions of orders are actually generated that day, it may not be enough to rely on the transportation capacity of EMS alone to divide them into six points. But if it is divided into twenty, the problem is much easier.

Not only the good news came from the pre-sale of Taobao Brand Day, but Mo Wenwei's album also achieved excellent sales data after the pre-sale started. Since the deposit of three yuan was paid for the purchase price of six yuan, a large number of signed posters were given away randomly. Many fans choose to pay a deposit of 3 yuan to pre-order, even if it is stated on the page that it will take at least 7-10 days to get the goods, their enthusiasm has not diminished at all.

In the past few days, "Fruit of Midsummer" is still hot.

Several music charts in the mainland have rushed to the top three. The three music programs of the central government broadcast the MV of this song at least twice a day. The same is true for other major TV stations. In this year, any hot song, the TV station is very happy to roll it. play.

From 2002 to 2005, it was an era when hot songs and even bad songs were most likely to be born. The reason is also because the current entertainment and cultural life is not diversified enough, so whether it is ordinary people, or radio and television stations, there is a strong convergence, Yu Quan. When it's hot, any channel will be singing "Cold to the End". In the streets and alleys, from the street to the end of the street, five out of ten stores are also playing this song. Or this song, it is easy to form a brainwashing culture, causing an instant fire.

After another year or two, "Mice Loves Rice", "Two Butterflies" and "The First Snow in 2002" will continue to bring this kind of convergence to the extreme. A few songs are a little worse, but in this life, under the influence of Li Mu, it is almost as popular as "Mouse Loves Rice".

The fiery influence of the whole people, coupled with the assured genuine sales channels, Mo Wenwei's album titled "Momo with Love", in this market environment where the record industry is declining as a whole, has bloomed with a different kind of brilliance. After selling 120,000 albums in one day, on the first day of pre-sale, another 130,000 albums were reserved, and this number is still increasing.

A genuine album priced at 13 yuan is about twice as expensive as a better-made tape, but the essence and meaning of the product are quite different. Not only is it valuable for collection, but it also has the opportunity to get an autographed poster by an idol. For fans, Is this still great?

In 2002, there were very few opportunities for the public to get signed posters. Even a pirated poster printed by a pirate would have to sell for a dollar. Sometimes a school student could not get a signed poster. is also very attractive.

Seeing that the sales were so gratifying, Liu Yingdong called Rolling Stone again and made a new request: "When a new batch of albums is produced, can Mo Wenwei also sign some? It is a gimmick with a signed poster, and the sales are still good. It can be improved a lot.”

The record company is about to treat Taobao as a savior. Naturally, this request is very straightforward. Without even discussing it with Mo Wenwei, they promised Liu Yongdong that Mo Wenwei will sign one album for every thirty albums at that time. Also signed the extra album.

So Liu Rongdong immediately changed the promotional content of the page, not only one person in every 30 people will have the opportunity to get a signed poster, but also one person in every 30 people will have the opportunity to get the album autographed by Mo Wenwei.

The enthusiasm of the fans was a little higher.

When Mo Wenwei, who was far away in Hong Kong, learned that her album had sold 250,000 copies on Taobao in two days, her excitement was beyond words.

250,000 in two days, this result is simply unimaginable for Mo Wenwei. Moreover, it has only just started two days, and the irreversible data of sales will only get higher and higher in the future. Therefore, Mo Wenwei Wei didn't know how many copies of her album could be sold in the end, but she knew one thing.

Mo Wenwei's gratitude to Li Mu can no longer be explained in three or two sentences. She took the initiative to call Li Mu again to express her gratitude. In her words, she seemed to have regarded Li Mu's help as a kind of gratitude. After a few polite words, it was also timely to say that Du Wei had a Cantonese single that was going to hit the charts in Hong Kong. Mo Wenwei immediately understood and took the initiative to take this matter down. Li Mu thanked him and did not forget to remind him. She: "Miss Mo, if it's convenient for me, please tell me to the top management of Rolling Stones. I don't have any channel resources in Hong Kong. I hope that Rolling Stones can help me more when it comes to making the list."

Li Mu has helped Rolling Stones so much, let Rolling Stones help him to hold a song in Hong Kong, and they are bound by their love and reason. Whether it is Mo Wenwei or Zhang Guorong, the two of them are individuals after all. If Rolling Stone can come forward Help, mobilize the channels and resources of the record company, that would be the best.

Mo Wenwei is also very smart. She has long known that Li Mu helped her so much because of Du Wei's sake. Because Du Wei and Li Mu can treat her so well, for Du Wei himself, he must be willing to. With more energy and effort, this time Du Wei's new song hits the charts in Hong Kong, which is also an excellent opportunity for Rolling Stones. Taking such a big advantage from others, it is natural to do more for others in order to be looked up by them.

(To be continued.)