Chapter 633 Chen Tong's New Product Planning

Sina's life has just gotten better recently. Through their active promotion outside, the part of the traffic that was blocked by Muye Technology began to be gradually recovered from other channels, making up for the previous negative impact little by little. He didn't dare to relax, he always thought that Muye Technology would be a portal, but he didn't know when it would be launched, but this time Muye Technology warmed up the three stars' inland trip, which made him see some clues.

Chen Tong approached Sina executives to express his concerns. During this time, Chen Tong has been thinking about a question: once Muye Technology launches its portal, what should Sina use to compete with it, but in the face of Muye Technology's strong ecological The core Big Mac, he really can't think of any effective way, Sina can't be compared with Muye Technology in any aspect, the only content advantage is only established under the premise that Muye Technology has not started to create content, once Muye Technology Technology has also begun to create content. Chen Tong feels that with Li Mu's ability to do things, his portal may not be inferior to Sina in terms of content.

In the face of Chen Tong's concerns, Sina executives did not immediately realize the hidden dangers and hidden dangers, and asked Chen Tong: "From the current situation disclosed by Muye Technology, it seems that this time it is mainly Zhang Guorong, Mo Wenwei and 3321. You also know that 3321 and Muye Technology are both businesses of Li Mu, and he definitely wants to let Muye Technology take this opportunity to take advantage of it, but it may not necessarily be a portal website.”

Chen Tong said: "There must always be a suitable carrier for follow-up reports. Muye Technology does not have a carrier suitable for this kind of information dissemination now, and the portal website is the most likely!"

Ask him: "Could it be Tieba? Li Mu has recently made the celebrity Tieba very prosperous. Now the traffic and user viscosity of Tieba have been greatly improved. If he takes this opportunity to do a series of activities in Tieba, Tieba’s traffic will definitely hit a new high.”

Chen Tong said: "He has already brought hundreds of celebrities into Tieba, and if he still uses Tieba as a carrier to do follow-up reports at this time, the significance is not very big. I don't think he will be so simple."

Speaking, Chen Tong was worried about making the mistake of underestimating the enemy again, so he couldn't help reminding: "Don't forget, before everyone thought that Li Mu would not be able to retaliate against us for some reason, but we were still caught by him. Weakness, let him be pitted once."

He nodded embarrassedly, and said, "If Li Mu really wants to be a portal, how do you think we should deal with it?" Then, without waiting for Chen Tong to answer, he said again: "Actually, I've also been worried about this issue. Maybe the entire Internet industry has been worried about this problem. If one day Muye Technology does the same business as itself, I have thought about it for a long time, but I have no clue. I think if Muye Technology really does a portal website , we can only hope on two points, one is the differentiation between Sina and Makino technology users, and the other is Sina's die-hard users, relying on these two points, at least half of Sina's state can be maintained."

Chen Tong nodded and said, "At the moment, we really don't have any good way to deal with the threat of Muye Technology, and Li Mu has too many resources, and the user level is very large. The star has a good relationship."

Speaking of which, Chen Tong suddenly had an epiphany in his mind. He was inspired by the actions of Muye Technology and came up with a new content model.

After combing through his mind for a while, Chen Tong suggested to his leader: "Can we do an online celebrity talk show on Sina.com?"

"Celebrity interview?" He frowned and asked him, "Do you mean to imitate Muye Technology to do follow-up reports?"

"No." Chen Tong said, "I think it's best for us to make a special channel and a special column. For example, we can invite a celebrity to Sina every once in a while, visit Sina company, and communicate with Sina employees. Interact, accept interviews with Sina, and finally publish text, pictures and video news on Sina.com.

In this way, you can use the influence of stars to continue to attract users' attention and maintain traffic. "

He asked in surprise: "Isn't this what Li Mu is good at? He has such a powerful star resource in his hand. If he imitates you to do it, you will not survive at all!"

Chen Tong hurriedly said: "It is impossible for any model to eliminate copying, but we can find a way to the content of the model itself.

Speaking, Chen Tong continued to explain: "I think if we do this show, the category of stars we choose will not be limited to the entertainment circle composed of singers and movie stars. We can completely formulate different themes according to the current social hotspots. For example, this year's World Cup is very popular. We can invite a few football stars to come over for a period of time for gymnastics, swimming and table tennis various world championships. We can also invite relevant well-known athletes for interviews, and we can even invite famous directors. , screenwriters, writers, in short, we have to make a lot of money according to the hot spots, Muye Technology now only has a good relationship with the singer group, but there are too many singers.

Sina executives are quite interested in this proposal. According to Chen Tong's vision, his plan belongs to an Internet light variety show. It is not as large and complicated as TV variety shows, and it is not as formal as TV variety shows, but it is because the overall operation is simple. , so it is much more flexible.

Chen Tong diverged his thinking on this point and felt that the interaction between celebrities and audiences could be synchronized in this special channel. The current technology cannot support live video broadcasts, and he did not plan for live video broadcasts. What he thought of was to let celebrities follow Fans come to a text interaction, the mode is basically similar to the micro-interview of later Weibo. Invite a star to come over, live text, record video interviews, it should still be very gimmicky.

Sina doesn't have any specific opinions. After all, Chen Tong is an expert in the field of portal content. He knows what kind of content can attract users' attention, so he verbally approved Chen Tong's idea and asked him to prepare a specific implementation. Program.

Chen Tong then enthusiastically summoned his subordinates and key people from several other departments for a meeting. After the meeting, he realized how difficult it was to advance this matter.

The first is technology development. All currently developed page technologies on Sina.com do not include protocols that support online video. That is to say, if you want to broadcast celebrity interviews online, the page needs to be re-developed.

Although there are also some websites for watching online movies and TV dramas, the experience of these websites is mostly poor, especially when watching movies and TV dramas. Users watch smoothly, on the one hand, because of their own server bandwidth limitations, on the other hand, it is also due to the lack of streaming media technology.

Sina.com has a lot of traffic. Although it has been severely tossed by Muye Technology, it is still one of the top 10 domestic traffic. With such a huge traffic base, if you want to support them to watch videos online, the server bandwidth requirements are too high, at least now Doubled on the basis, the cost is relatively large.

In addition, Sina has no talent in streaming media. If you want to do this, you need to at least form a small, vertical development team to specialize in streaming media development. In this case, the cost will undoubtedly increase by another piece.

However, Chen Tong felt that if the bandwidth and technical problems could be solved, and the video content of celebrity interviews could be provided to netizens to watch online, then it must be a very advanced and unique product on the portal website. Relying on this product, Sina could All the portals on the market are left behind. If they want to catch up, they must go through the same process as Sina, solving bandwidth, solving teams, and solving technology. In this case, they will be surpassed by Sina for an era, as long as Sina Maintaining rapid development, it is difficult for opponents to catch up.

Therefore, Chen Tong planned a detailed implementation plan and estimated cost input that day, but what he didn't expect was that he was still very interested in this plan before. The son exploded.

"Your cost is only the cost of solving bandwidth problems and technical problems. Let me ask you, how to calculate the cost of stars? How to calculate the cost of content planning and video production team? More than ten episodes, if the cost of each episode is controlled at 200,000 yuan, this is another tens of millions of expenses!"

Chen Tong explained: "We can discuss cooperation with celebrities. They come to us to record programs, and we can help them promote them for free. Everyone is mutually beneficial. If we want to tighten the budget at the beginning, we will not invite too many big-name celebrities. I don't think it's a big problem. It won't use a budget of tens of millions, and if we do a good job in this show, the cash cost of inviting stars will continue to drop.

Moreover, once the popularity of our program reaches a certain height, we can also sell titles, sell advertisements, and attract sponsors. It is not impossible to make a profit! The key is that we now need a new product that others will not be able to imitate for a while, just like Muye Technology does Happy Farm, the pioneer will always maintain the leading technology, so that imitators can't surpass it at all, as long as we keep the first to provide online video viewing. Portal status, then we will be able to succeed! "

To be continued. , Your support is my greatest motivation. 161116120050