Chapter 664 Cooperation Conditions

Super Girl Voice is of far-reaching significance to the Chinese entertainment circle in the 21st century. This talent show has created unprecedented attention and ratings in China. It can be said that it has created a new realm of talent shows. It has even formed an enduring cultural phenomenon. Many female singers who came out of this talent show have maintained a strong upward momentum in the Huaxia entertainment circle for a long time, with great influence.

Although Li Mu's career center is not in the entertainment industry, he knows very well how strong the entertainment industry will be to the domestic entertainment industry and the Internet industry in the future. The three major bta companies have invested in their own video sites and film and television companies. Baidu has iQiyi; Tencent has Tencent Video and Tencent Pictures; Ali acquired Youku Tudou and Heyi Pictures established by Youku Tudou, and then He established his own Alibaba Pictures, and President Ma even invited Gao Moumou, a well-known literary and artistic youth in the country, to set up Alibaba Music, and directly created an unintelligible Ali planet on the basis of every day's beautiful sound. It is a music software with a history of more than ten years and a large number of die-hard users.

In addition, the major film companies are blooming, and various film and television entertainment production companies have sprung up like mushrooms after a spring rain. Almost every star who is a little bit more powerful has set up his own studio. To put it bluntly, it is his own film and television company, and the video website nourishes it. There have been a lot of online dramas, big online movies, and even some well-known online dramas have become big IPs, and they have turned into big movies with billion-dollar box office. There are also many talent shows and reality shows. It's dizzying. The advertising bids for any program are in units of 100 million yuan. The Voice of China, I'm a Singer, Running Man, Where's Dad, etc. are all the gems of the entertainment industry.

All in all, the entertainment industry in the future contains enormous potential and influence. Li Mu can't just sit back and watch as he misses it. He must make all arrangements in advance.

In the next step, Makino Imaging will make its own big movie and do a talent show with Shonan Satellite TV. In the future, when he has multiple talent shows and reality show big IPs, the national satellite TV stations will have to revolve around them, and the national enterprises will have to revolve around them. The master has to send money into his own pocket; at the same time, Li Mu also has to operate his own theater chain and online ticket system. If he owns the largest theater chain in the country, when the film industry is booming, the entire film and television industry will have to look after himself. Whoever pretends to be coercive will not arrange the movie for anyone else, and he can live in the most critical part and strangle the other party to death.

The leaders of Shonan Satellite TV did not know Li Mu's long-term plan in the entertainment industry, and they didn't think that Makino Imaging would have any great plans for TV program production. They just felt that Makino Imaging was backed by Muye Technology. If you have money and money, you need to have influence and influence. For such partners, they must find a way to win over them.

In fact, at this moment, Xu Song doesn't have much hope for the plan brought by Li Mu, because he instinctively thinks that when it comes to TV, Hunan Satellite TV is the most professional company in the country, and there is no one who does TV programs in China. Without their majors, what kind of good ideas can a fledgling film and television company under Li Mu come up with? At this time, for him, there is only one thought in his heart. Even if Li Mu brings a bad talent show plan, as long as it does not violate laws and regulations, he will cooperate with him, and for nothing else, just for Muye Technology Online influence.

When he halfheartedly looked at Li Mu's plan, Xu Song still sneered in his heart: "Sure enough, it's not professional enough, Super Girl? The name looks like a self-defeating martial arts! It's called Super Girl, as you can see from the name, it's only for positioning. For female singing talent shows, don't male singers do it? It's hard to put together a talent show, but you only do women, isn't this self-defeating martial arts?"

The other two production directors have the same view as him at this moment,

At present, the tertiary industry has not yet figured out the concept of verticality. Whether it is the Internet or the entertainment media, everyone wants to be big and complete, but no one has thought about being small and refined, so it is difficult for them to accept and recognize Li Mu's only. A talent show targeting women.

However, although the three of them could not accept it in their hearts, they just exchanged glances with each other, and neither of them said anything, but continued to look back.

Before coming here, Xu Song had already said that their two production directors came here to support the scene and give Li Mu a sense of grandeur. They didn't need to worry about the specific plan. After Xu Song read it, no matter how bad Li Mu's plan was, he would go to talk to Li Mu. Conditions, if the conditions are negotiated, do it, if the negotiation is not right, do not do it.

Looking back, Li Mu began to explain why he wanted to be a "Super Girl Voice" in his plan. He believed that traditional singing talent shows were large and comprehensive, so the singing talent shows performed by each station were similar, and the audience was already numb. , so what is needed now is a new way of playing that makes people shine. Now, among young people with star dreams, women account for the vast majority. In traditional talent shows, the number of female contestants is generally more than that of male contestants. This means that the female group already occupies the majority of the talent show. "Super Girl" is only female, which just caters to the majority of potential users. It is precisely because it focuses on women that it is attractive to female contestants. It will definitely surpass other talent shows.

In addition, there are not only many girls who want to become stars, but also women account for the vast majority of the star chasers. Therefore, talent shows that focus on women will definitely attract more female audiences. More importantly, Yes, female contestants are also very attractive to male audiences, so this positioning can be achieved at the audience level.

Then, there is Li Mu's introduction to the competition system. The whole competition system is cumbersome, but very innovative. It starts from the qualifiers in each region, to the top 100 competitions, round-by-round eliminations, pk matches, resurrection matches and the final competition area finals. From the beginning of the finals stage, the elimination and resurrection step by step, elimination and resurrection, and finally to the top five finals, the various regulations are dazzling, but the logic is strict, and people can grasp the clue that runs through, Not to be confused in the cumbersome competition system.

In addition to the competition system, Li Mu has also formulated promotion strategies for landing promotion, TV media, and online media. Among them, Muye Technology will provide full support. Whether it is yy, yy.com or Tieba, it will play a very important role in it. The influence of this draft is pushed to the extreme.

Looking at it little by little, the expressions of the three people including Xu Song began to have a subtle chemical reaction. They all sighed in their hearts: "It's really good at playing!"

That's right, Li Mu's competition system, which has incorporated the essence of Super Girl for many years, is really too unbelievable for the TV people in 2002. They have been at the top of the Chinese TV circle for many years, but at this moment, they found that their brains Li's self-confident thinking mode and creativity were shattered by the plan in front of him.

Thinking about the talent shows that Shonan Satellite TV and other TV stations had done in the past, compared with the "Super Girl" plan brought by Li Mu, it was like a pediatrician! I thought that I would be used to the multiplication table, and it was already very good. As a result, they directly took out a set of calculus things, and everyone was dumbfounded.

Although Xu Song was a little bit contemptuous of Li Mu's plan at first, but now, he immediately put away the previous contempt, and repeatedly pondered the feasibility of this show in his mind, and the attractiveness of its tedious links to the audience.

After more than ten minutes, Xu Song judged with his professional vision that if Li Mu's plan was fully implemented, "Super Girl" would definitely be successful, and it would definitely be a great success!

Thinking of this, he couldn't hold back and asked Li Mu excitedly: "Mr. Li, although the implementation plan of "Super Girl" is written on it, it does not specify some details of our cooperation, such as what proportion of our investment, In what proportion, there are also related issues such as copyright ownership.”

Li Mu smiled slightly and said, "This will not make sense until you approve the plan. I wonder what you think of this plan?"

Xu Song said without hesitation: "I personally think this plan is very feasible." After that, he asked the two directors next to him: "Director Liu, Director Zhu, what do you mean?"

The two of them also had similar views to Xu Song, and nodded their heads in succession. They both believed that this plan had great potential and had a very high chance of success.

So Xu Song said to Li Mu: "Mr. Li, we have no opinion on the plan. Let's talk about how to cooperate in detail."

Li Mu nodded and said, "I think about the specific cooperation method. First, let's talk about it in three dimensions."

"First, at the level of obligations, we are all obliged to spare no effort to promote this program. Makino Imaging is responsible for the Internet, Shonan Satellite TV is responsible for the TV media, and the rest of the paper media and landing promotion will be shared by both parties, and the proportion of the commitment will be According to the 5:5 implementation, that is to say, we also divide the funds required for the entire program production by 5:5.”

"Second, in terms of power, we have invested manpower and material resources in this program, and basically the two sides invested in a ratio of 5:5. Relatively, I think the share ratio should also be positioned at 5:5, so as to be able to fairer."

"Thirdly, at the copyright level, every detail of this plan from the beginning to the end was created by Makino, and Makino should own 100% of the copyright of the show "Super Girl"!"

(To be continued.)