Chapter 688
? After determining the development direction of the six self-owned land, Song Liang and Chen Ze thought of the land that Li Mu knocked out from Hongzhu Group and asked Li Mu how to deal with this land.
The land of Hongzhu also has great potential, and the key point is that it was not bought, but obtained on credit. The profit margin contained in it is also astonishing. However, Li Mu said in advance that all the profits generated by this land will be It will be donated to Wanying Real Estate's anti-drinking driving fund, so he is not ready to break his promise. In the follow-up operation of this land, he has made a rough decision: we will not actually invest manpower and material resources to operate the land. It is also used to cooperate with other real estate companies and let other companies contribute money and efforts. We announced to the society in advance that all the income of Wanying in the cooperation will be invested in the anti-drinking and driving fund, which can also greatly improve Wanying’s income. The corporate image enhances Wanying's sense of social responsibility. "
The two of them naturally had no opinion on this. Li Mu extorted the land, it didn't matter how Li Mu wanted to use it, and it didn't matter if he didn't make money.
Li Mu feels that even if the plan has been made, don't rush to move forward immediately. The first thing right now is to get the money first. Don't rush to move the seven plots of land. First, wait for the market to digest the benefits of Metro Line 10 and the airport line. The more abundant the land, the higher the actual value of the seven plots of land.
Therefore, at this most exciting moment, the three of them decided to calm down first, do not make any substantive actions, and wait for the market to ferment.
For Li Mu, the greatest significance of the six plots of land is that it can generate a large amount of money. He has never seen a billion in cash when he started his own business. It will be an eye-opener in a few days. Unfortunately, this money It is destined to only be reflected in the form of numbers in the bank account, otherwise, if so much money is taken out, it is estimated that several trucks can pull it out.
Just when Wanying Real Estate was attracting much attention in the Yanjing real estate industry, Li Muyuan's parents in Haizhou didn't know that his son had already expanded his career to an unimaginable level.
When Li Mu was having dinner with Chen Ze and Song Liang to celebrate, he received a call from his mother. Li Mu kept asking him when he was going home on the phone. Li Mu originally wanted to make an excuse to say that the school was busy with some things, but If you think about it carefully, if you drag it on, I'm afraid you really won't have time to go home.
The brand day is scheduled for July 23. This is a big event on Taobao. Li Mu naturally wants to witness it in Yanjing, but if he waits until the 23rd and then goes home, it is not realistic, because the star auction at the end of the month also requires On-line, and there is also the matter of self-built logistics and theater lines, in short, things are one after another. (nice novel marshmallow
So Li Mu temporarily decided to go back as soon as possible, to go home for a few days to have a good rest and relax, and then bring his parents to Yanjing, and then confess to his parents about Yanjing and be lenient, so as not to delay the various parties in Yanjing. kind of thing.
Immediately, Li Mu and his mother promised to go back in the next two days.
Li Ma had been waiting for him to go home for a long time, she was very happy when she heard this reply, and hurriedly asked Li Mu how to get back, whether it was by car, train or plane.
Li Mu thought about taking his parents to Yanjing, so he first passed the driving pass. No matter how good a car is for a long journey, it is not so comfortable to sit in, and the safety is really poor. Li Mu decided to take a plane back. Fastest and most convenient, and easy to buy tickets.
Li Ma heard that Li Mu was going to take the plane back, she was relieved, and said, "It's best to come back by plane. My dad and I don't want you to drive back. First, it's too tired, and secondly, it's not safe."
hang up the phone,
Song Liang asked Li Mu, "Go back to Haizhou in two days?"
Li Mu nodded: "It can't be delayed any longer, it will be even busier by the end of the month."
Song Liang thought for a while and said, "Or I'll go back for a few days. Didn't you say you have to wait for the good news to be digested by the market? It just so happens that there is nothing to do right now, so I'll go back to see my wife and children."
Li Mu smiled and said, "Then let's go together."
Song Liang said, "Okay, I'll book a flight."
Li Mu said, "I'll ask Yingxue later, and talk to her about the time."
Chen Ze said on the side, "You two left? I didn't say that I would stay alone with me."
Li Mu said, "What are you doing with you? You go to Duffy. How are you two doing now? We get along with each other on the racetrack and the club every day. Has there been any substantial development?"
Chen Ze shook his head: "Not yet. Duffy is a workaholic. I can't talk to her except for work."
Song Liang smiled and said, "You can't be so procrastinated when picking a girl, it should be simple and rude."
Chen Ze smiled bitterly: "That's because you don't know Duffy. It's useless to be simple and rude with her. This woman has a very strange temperament, which is really a headache."
Song Liang spread out his hands: "Who made you like it, that's it."
Chen Ze said: "Let's talk about it seriously, Li Mu, you always talk about commercial real estate, have you ever thought about where the first commercial real estate project is?"
Li Mu said: "The best one is of course the CBD, but it's out of step now. Although Sanyuan Bridge is also very popular now, it may not be able to develop into a commercial center in the future, but more likely to be a business center."
The commercial center, to put it bluntly, is the center of eating, drinking, shopping, shopping, and shopping, but the business center is the center where there are many office buildings and companies. The commercial real estate Li Mu wants to do naturally relies on the former.
Song Liang said: "Sanyuanqiao is so developed geographically and traffic, business development should also be more promising."
Li Mu nodded: "There is definitely a future, but in my opinion, it is not the most promising."
After speaking, Li Mu added: "I personally prefer Sanlitun, which has begun to develop in the direction of bar street. The bars and nightclubs are originally attracted by young and fashionable consumer groups. It will not be long before Sanlitun will become one of Yanjing's. Representing a fashion landmark, if we build a commercial center in Sanlitun, the development prospect will be very good.”
Right now, Sanlitun has a gym and a bunch of bars and nightclubs. There is really nothing else. Chen Ze and Song Liang can't see the future of Sanlitun becoming a fashion center in the future, but Li Mu is very clear in his heart. Sanlitun It will be the most fashionable and trendy landmark in Yanjing in the future. There is no one. Before it has formed a scale, it is still promising to start early.
The two began to think about Sanlitun in their minds and compared it with Sanyuanqiao.
Li Mu said again at this time: "I have to remind you that when you look at Sanyuanqiao, you can't look at it with the eyes of a real estate developer."
The two looked at Li Mu in surprise, not knowing what he meant.
Li Mu went on to say: "In our eyes, Sanyuan Bridge is really going to be awesome now, with convenient transportation and easy access in all directions, but think about it, in the eyes of ordinary citizens, what's so great about Sanyuan Bridge? Even if it is No. 10 The line announced that there is Sanyuanqiao Station, and everyone just regards Sanyuanqiao as a place with the word 'bridge' in many names in Yanjing."
"Imagine, in the future, when you think of Sanyuan Bridge, what keywords will you think of? Convenient transportation, transportation hub, Third Ring Road, Metro Line 10, Airport Express Rail, Airport Expressway, but there is nothing else, everyone. When I think of Sanyuanqiao, I don't think of leisure, entertainment, catering, consumption, shopping, fashion, and these latter keywords are the key attributes of a commercial center!"
When the two heard this, their expressions seemed to have begun to understand.
Li Mu added: "Sanlitun is close to the embassy area, and there are many foreigners. It is because of the large number of foreigners that the bar business here is exceptionally good. The bar culture is originally something of Westerners. When they get together here, bars and nightclubs are natural. Get together here, so you see, now Sanlitun has at least four attributes of fashion, consumption, leisure and entertainment, and what is still lacking is catering and shopping, and these two are the core of our commercial projects; As for transportation In terms of convenience, it is not much worse than Sanyuan Bridge. Line 10 will also have a station near Sanlitun in the future. It will only take a few minutes to walk out of the subway, and it is also very convenient to drive by the side of the third ring road. There are so many. The advantage is that it is most suitable to be a commercial center in Sanlitun.”
Chen Ze and Song Liang thought about it carefully, and soon figured out the key. Li Mu was right. Sanyuan Bridge is awesome, but it doesn't have a commercial atmosphere yet. It's just a place name in the minds of citizens. , there are no special attributes, but Sanlitun is different. It does represent fashion in the eyes of young people in Yanjing. Fatty Wang's SugarClub business is now very good, not only him, but most of the nightclubs around are getting more and more business. Well, this gives Sanlitun another attribute besides the place name in the minds of the citizens - fashion.
Where there is fashion, there is entertainment, where there is entertainment, there is consumption, and where there is consumption, there is leisure, and the geographical location is also blessed by nature. If it is a commercial center here, it is really promising.
Chen Ze asked Li Mu, "What's your specific plan for the commercial center?"
Li Mu said roughly: "A commercial center must have several essential elements, the first is the retail industry, the most important of which is the clothing industry, so in our future commercial center, at least half of the shops will be provided to the clothing industry; secondly It is catering and entertainment, not to mention catering. In terms of entertainment, my plan is a large movie theater or video game city, of which movie theaters are indispensable; in addition to this link, there are other retail industries, electronic equipment, daily necessities , boutique supermarkets, these are the targets of future investment.”
Chen Ze nodded and said, "It's the concept of Mall in developed countries, one-stop service for eating, drinking, shopping, consumption, and shopping."
Li Mu snapped his fingers: "Yes, this is the most core component. Besides, I also want to launch it with a star-rated hotel. This is not for investment promotion, we do it ourselves."
"Imagine, in the future, every commercial center will have its own star-rated hotel, first in Yanjing, and then all over the country. Slowly, we will let everyone know where our commercial center is and where is this one. The most prosperous, fun, and fashionable place in the city, whether you are traveling for business, if you want to experience the city the best, you have to stay in our hotel.”
(To be continued.)
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