Chapter 689

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In Li Mu's eyes, star-rated hotels are indispensable for commercial centers. The importance of hotels is basically the same as that of cinemas, not only to make money, but also to enhance the overall influence of commercial real estate project brands. 【】

For commercial real estate, Li Mu's biggest advantage is to understand the mature commercial real estate operation model after more than ten years. There are many commercial centers such as Wanda Plaza, Vanke Plaza, Taikoo Li, Joy City, Mixc City, and CapitaMall. In Li Mu's eyes, Their attributes are basically the same, and they all combine the key elements of leisure, entertainment, catering, consumption, shopping, and fashion. As long as you grasp this core point, you will have succeeded more than half.

At present, domestic commercial real estate is far from professional enough after more than ten years. If the advanced models of later generations can be used at this time, they will surely become famous in Yanjing, and if they make one, they will have the opportunity to make one.

Song Liang and Chen Ze are both laymen in commercial real estate. At this time, when they heard Li Mu's plan, they felt a little whimsical, but after thinking about it, they felt that this model was advanced enough and should have enough genes for success.

Relying on the advantages of the reborn, Li Mu continued to draw cakes for the two with his thinking mode that he was ahead of others for more than ten years: "In the future, once our commercial center becomes famous, we will immediately start and sign bundled cooperation terms with a large number of brands. Like Walmart or Carrefour, like LV or Chanel, like KFC or McDonald’s, and a whole bunch of other brands.”

"What kind of bundling cooperation terms should we sign? As long as our commercial real estate project is launched, the brands of strategic cooperation must follow. For this reason, we can give them sufficient preferential conditions in terms of store rent or sales share, and the more the bundled More, the richer our self-owned business district will be, the more users will be attracted, and the stronger the user attraction will be, the more enthusiasm for other shops to settle in, and the entry threshold will also be raised accordingly.”

The two nodded repeatedly, and even Song Liang sighed: "I don't know enough about commercial real estate, I'm far worse than you. []"

Li Mu smiled slightly, and continued, "I hope we can establish in-depth cooperation with some well-known brands in the future. Wherever Wanying Plaza opens, they can follow them. In this case, Wanying Plaza will also save money in the future. It saves the trouble of repeated investment promotion.”

After speaking, Li Mu added: "I hope that every Wanying Plaza in Huaxia can achieve homogeneous services in the future. Consumers are used to coming to Wanying for consumption in their own city, and they are accustomed to Wanying's business model. In the future, no matter whether consumers come from Yanjing to Shanghai stock market or from Shanghai stock market to Jinling, it doesn’t matter if he is not familiar with this place. That kind of intimacy is the same as the nature of McDonald's and KFC. No matter where you go, as long as you enter one of the two, you will still be familiar with the decoration, the familiar menu, the familiar recipe, and the familiar taste.

"

"I really convinced you..." Chen Ze sighed while shaking his head: "How did you come up with these routines?"

Li Mu said with a smile: "Naturally, I used my brain to think of it. This is the same as the development routine of Muye Technology, which is to use all the resources that can be used as much as possible, and find a way to weave them into a network. Interlocked to form their own set of ecology, as long as this is achieved, the matter has become more than half."

After speaking, Li Mu pretended to be proud and said, "I haven't finished speaking yet, you will definitely be more convinced when I finish speaking."

Chen Ze nodded: "Brother Mu, please speak, I am all ears."

Li Mu said: "In addition to what I just said, first-tier big brands are naturally the key to introducing them. Although most consumers can't afford first-tier big brands, they are definitely familiar to most consumers. It also feels more high-end to consumers.”

Li Mu once heard that many international first-tier luxury brands do not need to pay a penny for rent in many stores in China. They will provide high-quality shops to first-tier luxury brands at zero rent, and first-tier luxury brands only need to complete the decoration themselves to open their stores.

For shopping malls, although part of the rent is lost, but the entire shopping mall is raised, the advantages outweigh the disadvantages. For first-tier luxury brands, it is natural to want to open a store at a very low cost. So both parties belong to win-win cooperation.

After talking for a long time, Li Mu took a sip and continued: "In addition to introducing strategic cooperation brands and making our own brands bigger and stronger, we will also seize second- and third-tier cities in the future, even fourth- and fifth-tier cities. If Wanying Plaza can become the first choice for leisure, entertainment and shopping in the minds of consumers in the future, then we have the strength to become a regional or even a city commercial center.

After the brand awareness is established, the third- and fourth-tier cities will definitely regard us as the target of attracting investment and provide us with a lot of preferential policies to ask us to develop in the past, because as long as we go there, there will be a lot of bundled merchant brands to follow. In the past, it was able to rapidly stimulate local commercial development and public consumption, and even drive the average price of nearby houses. At that time, with the support of local governments, our development speed will be further improved. This move is called borrowing. Hit hard. "

Li Mu said a great deal, Chen Ze and Song Liang have basically understood his huge plan for the future, not a shopping mall or several shopping malls, but a business empire covering the whole country! Chen Ze was shocked when he heard it, while Song Liang's eyes turned green! Like a wolf, all he can think about are the commercial real estate projects described by Li Mu. If Wanying can really achieve the step described by Li Mu, it is certain that Wanying will become a top domestic real estate company in the future. No, yes Real Estate Kingdom!

Chen Ze is also a smart person. Combined with the big Mall he has seen abroad and Li Mu's description, he is immediately full of expectations for the future.

In this comparison, the development space of commercial real estate is indeed much larger than that of residential real estate. The most important thing is that Li Mu gave the concept of commercial real estate.

The two finally understood why Li Mu only wanted to use residential real estate to make the first pot of gold in the real estate industry, but he was unwilling to continue to pursue development in the real estate field. A commercial real estate brand for urban residents.

The name of Sanlitun appeared again in their minds. Now, Sanlitun has another attribute in their minds - the place where the dream of commercial real estate began.

After talking about future plans, the three talked about other topics, and then the topic came back to the matter of going home. Chen Ze asked the two to take this opportunity to go home and have a good rest. These days he was in Yanjing to implement money matters. , and then study the commercial land situation in Sanlitun, and prepare your homework in advance.

Li Mu was not in a hurry. The development of Taikoo Li in Sanlitun seemed to have happened after 2005. This gap period was long enough for the three of them to find a way to operate.

But when it comes to going home, in addition to Li Mu, Song Liang is also a little impatient. She has not seen her wife and children for a few days, and she is very worried. She has been busy before and has been waiting for the announcement of Metro Line 10. The news of the line was finally announced, and he was finally able to breathe a sigh of relief, and then seize the time to take a good rest.

Li Mu also said that he wanted to rest at home for a few days, and then bring his parents over for a while.

The two were chatting enthusiastically about going home and resting. Chen Ze kindly reminded him, but he also poured a pot of cold water: "Are you not going to participate in the summit this Saturday?"

Li Mu and Song Zhang glanced at each other, and Song Liang groaned, "Fuck, I forgot the ball."

Chen Ze asked Song Liang, "Brother Liang, are you still going to participate?"

Song Liang straightened the collar of his shirt and said with a look of pretense: "I must participate, Wan Ying is now a rising star in the real estate industry, and Wan Ying will definitely be the object of the most attention at the industry summit. How could I miss the opportunity!"

Li Mu smiled and said, "That's right, this is a good opportunity for us to make a debut, and we must make good use of it." After speaking, Li Mu asked him again, "But if you go back the day after tomorrow, you will have to come back on Friday night at the latest, that's all. The time to go home is a little shorter, right?"

Song Liang waved his hand: "It doesn't matter, I'll take over my wife and children when the time comes. Anyway, it's me who is tossing back and forth. Some time ago, things were too stressful, so I didn't let them come. Now, let their mothers come and accompany me. a period of time."

Chen Ze asked with a smile: "If my sister-in-law's child comes over, can you take care of it? Would you like me to find some experienced servants for you?"

Song Liang smiled and said, "Bring my father-in-law and mother-in-law with me too. They are taking care of my wife when I'm not at home."

Li Mu said, "If we come back on Friday, let's go back earlier, don't worry about the day after tomorrow, and leave tomorrow."

Song Liang said, "If you don't, don't accompany me to participate. Take a good rest at home for a few days. Of the three of us, you are the most tired."

Li Mu said with a smile, "You've already said it, it's a pity not to have such a good opportunity to pretend."

"Come on." Song Liang pouted and said, "If you really want to pretend, Muye Technology and Taobao alone are enough for you. Do you need to go to the real estate summit to pretend? Those people are afraid."

Li Mu smiled and said, "It's okay, then I'll go too. Anyway, it's me who is tossing me. My parents come with me earlier, and I can stay in Yanjing for a few more days."

Song Liang narrowed his eyes: "Why are you so interested in this summit? Is there something that Ozawa and I don't know?"

Li Mu pretended to be calm and waved his hand without saying a word.

(To be continued.) Mobile users, please browse and read for a better reading experience.