Chapter 674 YY Globalization

?When Li Mu started his business from EasyTing.com, he took every step very solidly. Every step was steady and steady. He was able to bring yy to the world, but today he suddenly thought of the importance of innovation, and he suddenly realized in his heart that to make the Internet, not only should there be innovation in the product itself, but also breakthroughs in the level of operation and layout.

Huaxia has a large population and the largest homogeneous user group in the world, so that many Huaxia Internet companies are guarding a huge golden mountain at the beginning of their business. Most Internet entrepreneurs feel that as long as they can gain a firm foothold in the Huaxia market , even if the business is successful, there is no need to worry about everything in the future. It is this feature that destined very few Huaxia Internet companies to be able to make their products into a global product.

The two most powerful Internet companies in Huaxia, Tengxun and Alibaba, have not made a global product or built a global platform. In the mobile Internet era, there is only one worldwide app in the entire Huaxia. This app is WeChat, but WeChat has not really achieved globalization.

In Li Mu's view, globalization is an ambition and a strategy. They are all products of globalization, but they were later crushed and created an empire with a market value of more than 200 billion U.S. dollars. The fundamental reason for failing to become a global product is that during the entire development process of QQ, it has been working on the Huaxia market, and has never thought about how to make its product a global super product.

Although the development speed of WeChat has attracted the attention of the world, WeChat has not really opened up the global market in the field of instant messaging. Its competitors are facebook and whatsapp, both of which are global products in the Internet field. Covering nearly 200 countries around the world, its influence far exceeds that of WeChat.

Just because Huaxia Internet did not have a global product in his previous life, Li Mu suddenly had a strong impulse in his heart, he wanted to make yy a truly global instant messaging software!

Kong Lingyu had never considered this question on a global scale before, so when Li Mu asked this question, he felt a little blind in his heart.

Seeing Kong Lingyu's sad face, Li Mu said, "There is no standard answer to this question, so you don't have to worry or worry, think slowly, it doesn't matter if you can't come up with it."

When Kong Lingyu heard this, he relaxed a little, thought for a moment, and said, "Mr. Li, I think firstly, we have never paid attention to overseas markets, and secondly, we have never studied the truth about instant messaging software of overseas users. need."

Li Mu nodded and said, "I thought about it just now, and I agree with both of your points. What I just thought about was how our YY can compete with overseas instant messaging software, such as msn and icq. "

Kong Lingyu said: "So if we want to globalize QQ, we must first understand the needs of users in overseas countries."

Li Mu said: "It's very difficult to study the needs of users in overseas countries. The more you know about the needs, the easier it is to lose your original intention at the level of product development. In my opinion, if we want to globalize now, we should First determine the opponent, and then make targeted product adjustments based on the opponent's current situation. Just like we defeated QQ, QQ is very powerful.

But as long as it is thoroughly researched, breaking its defense line is not a problem at all. For example, we thought that the biggest advantage of QQ is the personal connections established by users on it, so we used Happy Farm to copy the user's personal connections and Enhancement, and then push our new products to users, so that they can directly get stronger and more complete personal connections than on QQ, so that users can completely achieve a smooth transition, which is the fundamental reason for our success. "

After speaking, Li Mu added: "In the current international market, we have two direct competitors, that is; there are also two indirect competitors, namely: email and telephone. The first two are instant messaging software, and their core The service is the same as ours, but the last two are the common communication methods between people now. Please analyze it carefully, what are the advantages and disadvantages of our current target?"

Kong Lingyu thought about it and said: "The advantage should be our product itself, our various functions and user experience far exceed these two softwares, as for the disadvantage, it should be the network foundation, overseas users are accustomed to these two softwares , if it is replaced to our product, the user cost is too high."

"That's right." Li Mu said, "Our Happy Farm has been continuously upgraded and updated, and now it is a management game with a very large world structure, many elements, and very strong playability. If we develop this game Do you think it will have the effect of gathering people's connections?"

Kong Lingyu said firmly: "It must be effective!"

"Ok." Li Mu nodded: "Then start from this step to test the water, develop a multi-language version of Happy Farm, and then advertise on major international portals to see how users in overseas markets respond."

Kong Lingyu said immediately: "Then I will arrange this work today."

Li Mu nodded and said: "On the one hand, on the other hand, our own core products also need to be further improved. As I said just now, we cannot develop products for each different group, but we can target the commonality of users. To carry out the development and design of product functions, as instant messaging software, it only satisfies the information interaction between users, but they have not yet realized the function of group chat, but the yy group proves one point: people are social animals, even if they are On the Internet, people also need to socialize in groups, not just one-on-one alone, so this is our product advantage.”

"In addition, our team is also developing more advanced streaming media technology, and soon our yy can support group video and group voice calls on the basis of existing bandwidth. This technology will be the industry leader. The streaming media solution will be another huge advantage for us in terms of the essential needs of users, which not only surpasses the two direct competitors, but also surpasses the potential competitors' phones, which are currently difficult to achieve multi-person calls. Not to mention multi-person video calls.”

"In addition, our competitors still have email, and our yy has not yet launched its own email. I think it is time to develop the email and integrate it into yy. In this case, we will compete with the competition again. The opponent pulled away."

Kong Lingyu said: "There is also the function of resuming the biography from a breakpoint that you just mentioned, which is definitely very useful for business people."

Li Mu said: "You are right, resuming file transfer from a breakpoint optimizes the user-to-user file transfer experience. Tieba and yy games may not meet the essential needs of overseas netizens, but the file transfer function must be impossible for all netizens. One of the requirements to avoid, if this feature is developed, is also a big advantage of our product.”

After a pause, Li Mu said: "I really want to improve and arm myself according to the essential needs of users. Americans have the special habits and needs of the Americans, the Japanese have the special habits and needs of the Japanese, and Germany has the special habits and needs of the Japanese. German, French and French... Americans are enthusiastic, Japanese are low-key and reserved, Germans are strict and rigid, and French are wanton and romantic. These different groups have different characteristics and different needs. These different needs are actually deep Customized needs, we can't provide them with solutions one by one for their deeply customized needs, but as long as we grasp the needs they share as users, we can attract them all and bring our yy to create a truly worldwide software."

Kong Lingyu said: "I understand what you mean, Mr. Li. From the perspective of user needs, we need to see what users have in common."

Li Mu asked him again: "Then can you sort out a general process now? Which step to do first, and which step to do next."

Kong Lingyu nodded and said, "The first step is to develop the multi-language version of Happy Farm. At the same time, I immediately send people to build servers in the United States, Canada, Japan, England, France, and Germany, which are countries with a large number of netizens. After the development of the multi-language version is completed, it will be launched in these countries immediately, I will contact the promotion resources in advance, and promote it synchronously after the launch."

"While the line of Happy Farm is advancing, I will urge the technical department to develop and test the new product functions of yy itself, especially the three major functions you just mentioned: group video and group voice, e-mail, and file transfer. aspect."

Li Mu nodded: "It is very difficult to make a global product, but the influence of globalization is also unmatched by local Internet companies, look at Yahoo now, and then look at Sina, these two platforms are both in terms of strength and influence. In terms of the above, they are not of the same order of magnitude. yy is the only product that we have the possibility to globalize. If it can achieve this goal, then the influence of Makino Technology in the world will be unprecedentedly improved.”

With that said, Li Mu looked at Kong Lingyu and said, "This task will be handed over to you for the time being. We have three months as a deadline. I hope that within three months, you will be able to sort out a few points and two points that you have just sorted out. The line is well done, if your progress is satisfactory to me after three months, you will continue to be responsible for this project, if I am not satisfied, then I will replace it with someone else or take over it myself."

Kong Lingyu immediately said: "Mr. Li, don't worry, I will do my best."

Li Mu said: "It's a big deal, we must go all out!"

(To be continued.)

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