Chapter 665 Cooperation Finalized

Since there is no special cultural production company to design a set of talent show plans by themselves at this stage, and then find a TV station for cooperation, Makino Imaging came up with a plan for a female voice to find a cooperation with Shonan Satellite TV. This model is basically the entire TV circle. The first time ever.

Since this is the first time, there are naturally no cases that can be used for reference. There is no model reference for all cooperation. Xu Song can only view this matter according to his consistent understanding of the industry.

In his opinion, Li Mu's first and second points are acceptable, but the third point is not.

It is normal for 55 to invest and 55 to make profits. After all, Shonan Satellite TV has the influence of TV, and Muye Technology has the influence of online. Everyone cooperates with each other to complement each other's advantages, and no one takes advantage of the other, but if the copyright belongs to Muye Ying Elephant, then I can't accept it, because this show will ultimately be operated by the carrier of Shonan Satellite TV. If Shonan Satellite TV does not own the copyright, it is very likely that it will try its best to make a female voice. The result is that in the second year Li Mu turned his head to find out how others were cooperating.

So, Xu Song expressed his opinion and said, "Mr. Li, if the copyright 1oo is in the hands of Muye Imaging, it will be difficult for us to continue discussing this cooperation. After all, we are a satellite TV station. The show moved to other stations and continued production, and that had a really bad effect on us."

Li Mu said with a smile: "Director Xu, the truth is actually very simple. If this plan is a book, then Hunan Satellite TV is the publishing house. We negotiate and publish the book together. All physical books printed in this cooperation will belong to the publisher. We all own it together, but the real copyright is still in our hands, after all, we are the authors."

Xu Song shook his head and smiled, and said, "Mr. Li, although what you said makes sense, we don't have any sense of security in this cooperation model. If you use copyright to give us a bottom line, and then go to work with other TV stations, That would be a huge loss for us."

Li Mu smiled and asked politely, "Director Xu, what do you mean?"

Xu Song said: "I think 55 is better for copyright matters."

Li Mu said: "Copyright 55 is actually an impossible theory. Even if the right to benefit from copyright can be shared, the right to dominate must be primary and secondary. This is the same as the principle of absolute control of a company."

Xu Song said: "Or like this, we sign a ten-year cooperation agreement at one time, and the copyright 1oo belongs to you, but within ten years, the right to use the copyright belongs to us."

Li Muxin said it's a shame that you can speak it out. In ten years, no matter how awesome the talent show is, it's almost dead. Even a talent show p like a female will have little influence after ten years.

However, after Li Mu's careful analysis, Xu Song's concerns are not unreasonable. In fact, copyright cooperation is more troublesome here. The copyright owner hopes to be able to fully control his own copyright, but the copyright user also hopes to be able to monopolize this as much as possible. Copyright, the only way to maximize benefits and not make wedding dresses for others. If you insist that the copyright is completely owned by yourself, I am afraid that Shonan Satellite TV will not cooperate with you, nor dare to cooperate with yourself, but, paradoxically, Li Mu thinks again Take the copyright in your own hands, and you may have to do a lot of variety shows in the future. If you can't keep the first copyright, there will be problems with the copyright in the future. The possibility of overseas authorization of the copyright of the top female voice is almost zero, but The Good Voice's swivel-chair-selecting team PK model can almost completely wipe out the Daguo market. At that time, if the copyright is authorized to the outside world, Li Mu will have to share a piece of the pie with domestic TV stations.

There was a stalemate on the copyright issue, and Chen Wan on the side was a little anxious, so she proposed: "Can you set a conditional agreement, although the copyright belongs to Makino Imaging, but within the specified time, Shonan Satellite TV only needs to abide by and honor the agreement. terms, Muye Technology shall not sub-license the copyright to others.”

Li Mu suddenly thought of the Dutch a1pa company,

That is, the copyright dispute between the owner of the "Good Voice" copyright and Zhejiang Satellite TV, a1pa originally authorized the copyright to Zhejiang Satellite TV for a certain period of time, but a1pa kept a lot of attention, that is, the contract is required every year. During a contract renewal negotiation, within the specified time limit, Zhejiang Satellite TV does not fully own the right to use the copyright, but only has a priority renewal right. The priority renewal right is a very nonsense concept. If other people bid higher and the original buyer is not prepared to increase the price, the priority to renew the contract will be useless, so that the copyright of the good voice is finally acquired by other companies, and Zhejiang Satellite TV can only urgently change the name, change the trademark, change routine.

Li Mu didn't want to cheat on Hunan Satellite TV, but just wanted to take more initiative in the hands of Muye Imaging, so he proposed to Xu Song: "Well, Director Xu, I will give you another cooperation plan, and take out the copyright as an item. The separate assets are calculated separately. Makino Image can take out the three-year copyright for use by Shonan Satellite TV. The annual copyright fee is 500,000 yuan. After three years, Shonan Satellite TV has the priority to renew the contract. The specific renewal terms, We can negotiate at that time.”

When Good Voice was sold to Zhejiang Satellite TV, it only bought 2 million in the first year. Considering the current market conditions, the price of 500,000 is neither too much nor too little. The practical and completely paper-based plan is sold to Hunan Satellite TV for 500,000 yuan per year, which is basically a fantasy, but Li Mu is different. After all, it represents the entire Muye Technology and has powerful resources.

Xu Song thought about it for a moment, and he just mentioned ten years as soon as he opened his mouth. It was also to make Li Mu press down. He himself did not think that a talent show could really have a long lifespan. A talent show basically comes to an end in two or three years. If this show is done well, it is estimated that it can last for about five years, but the gold content in the next two years will definitely drop sharply, so in this case, three years are basically the same. acceptable.

So, Xu Song said cheerfully: "Okay, Mr. Li, let's cooperate according to your model."

Li Mu nodded and said, "If you are sure to cooperate, then we should start as soon as possible."

Xu Song couldn't help but ask him, "When do you want to start?"

Li Mu said: "I will ask the legal counsel to draw up a contract when I go back tomorrow, and fax it over at that time. If you have no opinion, I will send a representative over to sign the contract, and then we will immediately start the publicity campaign. During the summer vacation, we will strive to spend a month's time. Time builds momentum, and then the audition begins."

Xu Song turned over the contract again and said, "I see that in your plan, there are six cities in total, Yanjing, Shanghai, Yangcheng, Xiangdu, Sichuan and Haishi covering six major competition areas. District auditions and finals will take three or four months, right?"

Li Mu nodded: "Before the cooperation starts, we need to formulate a specific cooperation process. The best time is to plan according to a five-month time frame, of which the first three months will be the six major competition areas, and the next two months will be the finals, and the finals are planned. It will be broadcast during the winter vacation."

Xu Song sighed: "With the preheating, it will take almost half a year."

Li Mu said with a smile: "Only by stretching the front line can we make the influence of this draft bigger and stronger."

Xu Song was noncommittal. The half-year period was indeed a bit scary, and he wasn't very confident, but he still had confidence in Li Mu. After all, Li Mu also had to contribute money this time, so he probably wouldn't do anything he wasn't sure about.

So Xu Song seemed to acquiesce to this rhythm, and asked Li Mu again: "Is the matter of the judges handled by Muye Imaging, or is it handled by Hunan Satellite TV?"

Li Mu said: "I will decide the lineup of judges, and then I will invite them here. After all, Muye Technology has a close relationship with singers from both sides of the Taiwan Strait and three places. It should still be possible to invite some big-name stars to come and sit."

"That's great." Xu Song knew that Li Mu was now the person the entire entertainment industry wanted to make friends with. Some singers on Hunan TV might not be able to hire him, but Li Mu was 80% fine.

Regarding Li Mu, although there is no specific candidate in his mind, he has made it clear that at least he will not use any of the early judges of the female voice of the previous life. In Li Mu's view, those people are really not on the stage. This talent show is jointly created by Makino Imaging and Shonan Satellite TV. Its influence will definitely create an unprecedented new height in the domestic talent show market, so the judges must be able to do it, at least one first-line singer, first-line songwriter and Gold producers from top record companies join in, and the higher the jury team, the more attractive they are to those girls who dream of becoming stars.

Li Mu then suggested to Xu Song: "If our contract is signed, we will come up with a perfect plan, hold an advertising bidding meeting, open tenders to all advertising companies and enterprises, and take out the advertisements of the entire program for auction. Exclusive title, title of six sub-divisions, several seat sponsors, several general sponsors, get the advertising revenue first.”

Xu Song nodded and said, "We will organize this at that time. We will have advertising tenders every year, and the resources are readily available. Just ask the public relations department to send an invitation letter."

Li Mu smiled and said, "This is the best."

For Li Mu, he doesn't want to be too involved in the specific execution. Doing a talent show is no different from doing an event. The planning company provides ideas and solutions, and the execution company is responsible for the implementation. Makino Imaging is the planning company. On the other hand, Shonan Satellite TV is of course the executive company. When the time comes, the specific work will be carried out by them, and they only need to send a few people to follow up.

Immediately, Xu Song looked at Chen Wan, knowing that Li Mu would definitely ask her to be the host of the female voice, so he prepared to send a favor and said to Chen Wan with a smile: "After this talent show is launched, Chen Wan will have to work hard. Comrade Wan has come to take charge of this part of the work, you are the most promising young female host in our stage, and at this time you have to help the stage to carry it."

Chen Wan nodded slightly and said, "Master Xu, don't worry, I will try my best to do it well."

To be continued.