Chapter 1348 Weird Gameplay

Li Mu suddenly changed his attitude. From the free licensing at the beginning, he started charging high licensing fees to other companies. Only then did the outside world understand Li Mu's true style of play.

It is impossible to not want money. The reason why you don’t want money at the beginning is actually to make more money later.

Li Mu let McDonald's and Coca-Cola spare no effort to promote the cooperation between the two parties by using the cooperation method without money. Only then did the outside world really see the commercial value contained in "Plants vs. Zombies".

When everyone realizes the commercial value, then its own price will naturally rise.

Wall Street, Hollywood, and Silicon Valley were all inspired by Li Mu. They saw Li Mu's true purpose through Li Mu's strange gameplay. Millions of dollars in copyright royalties could not enter Li Mu's eyes. What he really wanted was to let himself His cartoon image has been promoted to the greatest extent, and his purpose has been achieved!

Coca-Cola and McDonald's submitted a satisfactory answer for Muye Technology. The cartoon image of Muye Technology has been vigorously promoted offline. Coca-Cola and McDonald's also rely on the cartoon image of Muye Technology to quickly establish a huge difference with competing products. , while taking advantage of gamers' love for this game, greatly increasing their sales.

A well-known business media in the United States wrote that Li Mu thinks deeper and farther than all Internet practitioners. When others can only see the surface, Li Mu's vision has seen through the core, the cartoon of "Plants vs. Zombies" Image, after this offline, it is enough to support a huge series of brands, and the valuation given by the famous brand laboratory in the United States is that at present, every business behavior of him is worth studying and learning by all entrepreneurs. .

Both Microsoft and Sony were taken aback by the high guarantee fee proposed by Li Mu. Both sides wanted to reject Li Mu directly, but both were worried about whether their competitors would agree to Li Mu's conditions. Thereby, this game is exclusively in the field of console games.

Although in China, the console market and the genuine game market environment are very poor, overseas, the soil of the console market and console game market is still very fertile, and it is normal for popular games to sell dozens or millions of copies.

Moreover, from the point of view of the heads of the two console platforms, the game "Plants vs. Zombies Online" is very easy to transplant from mouse games to handle games.

The real "Plants vs. Zombies" is a touch screen game, but considering that its operation is very simple and basically does not require multi-touch, so Li Mu ported it to the PC side with little effort, and it didn't have much to do with the operating experience. what impact,

Now, if you want to port "Plants vs. Zombies" to the host, it is not difficult. The interface of this game is a grid layout, which is basically no different from games like Tetris and Bubble Hall.

Therefore, most operations can be performed with the handle. As for the operation of collecting sunlight, which requires a mouse, it can be directly changed to a button on the handle and charged with one click.

The porting is simple, the operation is convenient, and the fun is strong, so Microsoft and Sony are very optimistic about the performance of this game after it is ported to the host platform, and the more this is the case, the more worried they are that their opponents will get ahead, but Li Mu’s asking price And it's too dark and confusing.

In addition to console games, all kinds of clothing, food, daily necessities brands, and toy peripheral manufacturers are looking for the cooperation of "Plants vs. Zombies", but every company that gets an offer has a common view: Makino Technology really The black, and not the ordinary black, the asking price is beyond imagination.

However, Li Mu doesn't do anything at all, and he doesn't like small profits, so he would rather not make any money than make any setbacks in price, and let these companies think about it for themselves.

...

When "Plants vs. Zombies Online" became popular all over the world, the domestic SARS situation was still grim.

Thanks to the country's timely disease control measures, the development of SARS has been much slower than in the previous life, but the spread and deterioration of the epidemic still cannot be completely avoided.

The number of confirmed cases in Yanjing continued to increase, and soon reached double digits. The health department began to enter a state of emergency. All primary and secondary schools were temporarily suspended. The whole society implemented the policy of isolation and treatment. , but no one objected. In the face of disease, it is not time to play petty. This is a big right and wrong, and the vast majority of people can understand it.

During the recent period, there has been occasional sad news that some medical staff who were fighting on the front line of the fight against SARS gave their lives because of being infected with SARS.

CCTV launched a news special about angels in white in SARS, which included not only the medical staff who fought against SARS on the front line, but also the medical staff who contracted SARS because of their work and received treatment in the hospital. After 60 to 70 hours of continuous work on the line, she developed a fever. After isolation, she was diagnosed with SARS. When the CCTV reporter filmed through the glass window, she was still lying on the hospital bed and waving to the camera, but for two days. After that, she closed her eyes forever.

This news special caused a huge sensation in the society, and made a large number of people who were panicking about SARS really realize that at this critical moment when everyone was retreating, countless angels in white were still risking their lives to rush forward. , CCTV received a large number of consultation calls, and many ordinary viewers hoped to donate to the relatives of the female head nurse to express their feelings.

So CCTV decided to simply plan a large-scale art gala. The gala thought that SARS fundraising was the theme, and the call for donations was second. The most important thing was to mobilize the determination of the people of the country to join hands to actively fight against SARS through this kind of art gala.

Since Li Mu is currently the most popular and most vocal private entrepreneur in China, Li Mu was the first entrepreneur guest invited by CCTV to attend the fundraising party.

Li Mu gladly accepted the invitation.

I didn't make blind donations before, I just wanted to wait for the high-level officials to reveal their attitude. In the face of such a major event, if the state does not need private donations, the official will naturally not accept it. In this case, if you have to donate, I am afraid it will bring some unnecessary donations. Negative influence, now, CCTV has shown its attitude with practical actions, and naturally it has to fully support it.

So Li Mu set a time with Chen Ze and Cai Zhengmao, ready to meet and talk about Wanying Real Estate and CSC Club's donation.

Li Mu didn't have time to run to the racetrack, so he set the location at Wanying Real Estate, and just happened to chat with Chen Ze, Song Liang and Wei Lan about the donation of Wanying Real Estate.

Chen Ze was originally in Wanying Real Estate, and Cai Zhengmao also drove from the racing track to the office building of Wanying Real Estate in order to attend the meeting.

Everyone gathered in the conference room, and Li Mu told everyone about CCTV's invitation, saying: "The SARS thing is no trivial matter. CCTV is going to hold a public fundraising party this time. In my opinion, the biggest goal is not to raise money, but to call on people. The whole people fight against SARS together, so the more this party can show the strength of unity, the more the general public will be positively influenced by this party, so we should all try to be positive."

Song Liang asked Li Mu: "How much are Muye Technology and Taobao going to donate?"

Li Mu said: "At present, it is tentatively scheduled that the two companies will each donate 10 million yuan."

"Okay." Song Dianping nodded and said, "Then Wanying Real Estate will also donate 10 million."

Li Mu said: "Muye Technology and Taobao.com each donated 10 million yuan, and Wanying also donated 10 million yuan. In this case, it is 30 million yuan. At that time, all the 30 million yuan will be donated to the disease control department for the fight against SARS. expenses.”

In a previous life, Xiaotangshan SARS Hospital was the key facility in the fight against SARS. It specially chose to build a hospital in a sparsely populated suburb to fight SARS and treat SARS patients. It also created a small miracle at that time. The hospital was built and put into use in just over a week, a speed that shocked the country and the world.

In Li Mu's memory, projects such as Xiaotangshan SARS Hospital are very smart and responsible emergency projects. Although these projects are funded by the government, with the participation of private funds, the overall level of key facilities will definitely be improved to a higher degree. .

After Wanying Real Estate also decided to donate 10 million RMB, Li Mu said to Chen Ze and Cai Zhengmao: "The CSC club has invested too much capital, and the payback period is relatively long. In my opinion, this time we will not use CSC's company. The main body has donated, and it has been changed to call on club members to donate together.”

Chen Ze said: "The club itself can donate part of it. Funding is not a problem. We can make up part of it privately. At such a critical time, we must set a good example."

Li Mu waved his hand and said: "Doing charity should also be based on the actual situation. Sometimes it may not be a good thing to lead by example. If the company itself is losing money, there is no need to make donations, otherwise it will bring a negative demonstration. ."

After a pause, Li Mu added: "If the CSC club is still making big donations even though it is losing money, it will easily push other companies that are also in poor operating conditions into an embarrassing position where they will be kidnapped by morality at any time. They like moral kidnapping. of people will ask them why they don’t donate money. If they explain that they are still losing money, the people who are morally kidnapped are likely to take us as a case. For example, the CSC club has donated money for losses. The damage to these companies is also very large.”

Chen Ze nodded and said, "It makes sense. After all, enterprises should focus on their own development. Those who are capable should contribute more, and those who are incapable should not be discouraged, but if they are swollen and fattened for the sake of social responsibility, they may even put their money on the table. It really goes against the humanitarian spirit of giving things like this by dragging businesses deeper into the quagmire.”

Li Mu said: "Our club has invested more than 200 million yuan, and it is still continuing to invest. Although the amount of membership fees recovered on our books is not small, some of them must be for members. Provide equivalent services, so if the club's income is audited from the financial level, the cost of this income will have to be deducted. In this way, our core business may not be able to recover all costs in the next five years. Taking the lead in donating money is really not a good demonstration."

Speaking of which, Li Mu asked, "Our members still have a very strong intention to donate, right? It seems that they have always offered to donate before."

Cai Zhengmao nodded and said, "Now the members of our CSC club have a very strong intention to donate, and many members have consulted with me more than once."

Li Mu said: "That's good. We will organize donations from club members in the near future, and tell them that the money they donated will be used to establish a fund specially set up for angels in white. life, or the angels in white and their families who sacrificed their health."