Chapter 1368 God-Level Public Relations

During this extraordinary period of SARS, CCTV presented this perfect performance to all Chinese audiences, and its positive meaning and energy are beyond everyone's imagination.

Every Chinese son and daughter was inspired and motivated by this performance. Foreign media did their best to publicize the severity of the epidemic in China and deliberately smeared the country. The public also saw the country’s efforts to prevent and control SARS through this show. The hard work, the SARS prevention and control centers in the video, and the medical staff working hard in the prevention and control centers are the best proofs.

Moreover, the public is also subtly relieved about the epidemic situation in Yanjing. Foreign media and the WHO have been promoting how dangerous Yanjing is, but so many big-name stars still gather in Yanjing to sing their praises in the fight against SARS, and even those who are worth tens of billions of dollars Li Mu also appeared on the stage of this party. They used their actual actions to send a potential message to the whole country and even the world: Yanjing is not as dangerous as they advertised.

The more important role is that this party has created a kind of national cohesion in the hearts of every Chinese son and daughter. This kind of cohesion breaks through the barriers between regions, and even breaks through national borders, allowing every Chinese son and daughter who accepts their own descendants of Yan and Huang. , have the same profound experience, this is a huge value that cannot be measured by money.

After the performance, the Internet was filled with praises from netizens for the performance, and the main forum for discussion among netizens was Post Bar!

After the show, every star who participated in the show ushered in a peak in traffic, and their fans flocked to their posts, posting posts praising the show and their idols' performance in this show, As well as the social responsibility they have shown, even Li Mu and the four hosts' number of visits and posts on the post bar has increased several times than usual. Among them, Li Mu's post bar is the most exaggerated, which has increased by more than ten times.

Many netizens expressed their admiration for Li Mu on the Li Mu Tieba, and a few netizens posted on the Tieba, saying that Li Mu's voice was a bit like the Internet singer Muzi, but such posts were hardly paid attention, and they were quickly praised by the screen. submerged.

In addition, CCTV's Tieba traffic has increased thousands of times, and hundreds of thousands of netizens have poured into CCTV Tieba to post, all of which are full of praise and praise;

Some netizens opened a new post with the same name "Fighting SARS". As a result, just after the post was reviewed, tens of thousands of netizens poured in, which shows how important this performance is to the audience.

Because the netizens are so enthusiastic, Tieba even has several bandwidth warnings. Fortunately, Muye Technology has its own data processing center, and urgently pulls out redundant bandwidth to support Tieba, which ensures the smooth service of Tieba.

Not only the Internet, but also the media quickly gave this performance huge attention and affirmation.

Alipay opened a donation account for the "Fight Against SARS" Charity Foundation, and pushed it to Chinese users around the world through YY. The donation account will accept donations within ten days, and all donation details within ten days will be completely transparent. In order to ensure the timely effect of donations, Alipay will pay the foundation once every 12 hours, and every time, all the amount in the account will be paid to the foundation.

After watching the performance, the Chinese sons and daughters, who were full of national pride, broke out in the madness of Taobao Double Eleven in later generations. They rushed to log in Alipay to donate to the foundation, and the speed of the amount of money skyrocketed.

In the first hour after the account was opened, the excited children of Huaxia donated more than 370 million to this account, and the total number of donations exceeded 5 million. great manifestation;

In the fifth hour after the account was opened, the total donation amount reached 600 million yuan;

In the twelfth hour after the account was opened, the total donation amount exceeded one billion yuan. Among them, 260 million donations came from Hong Kong, Macao and Taiwan users and overseas Chinese who donated to Alipay in US dollars through PayPal. The donation amount was initiated by PayPal. ,

After the central bank converts it into RMB for settlement according to the real-time exchange rate;

In the following hours, donations from Hong Kong, Macao and Taiwan compatriots and overseas Chinese continued to surge with the promotion of PayPal, and soon exceeded 500 million yuan, and the total number of individual donations in mainland China also exceeded 1 billion yuan;

In less than 20 hours, the amount dedicated to this special fund exceeded 1.5 billion RMB;

In 24 hours, the total donation amount exceeded 1.7 billion yuan!

In the past 24 hours, the donation of 1.7 billion yuan has been settled twice, and all of it has been paid to the Anti-SARS Foundation. The foundation also immediately issued a statement that the funds had arrived, and immediately decided to pay all the 1.7 billion yuan to the foundation. It is under the control of the health department, and the health department also issued a statement that it will regularly disclose the expenditure details of all donations to the society, and accept the supervision of the people across the country and overseas Chinese.

From the people's point of view, the direct impact of this performance is the unprecedented unity of the Chinese children in recent years, and people's mentality has really changed dramatically! From the previous fear of SARS, it has evolved into the current confrontation with SARS! Even if you don't have the ability to fight SARS directly, you should donate money and materials to support the country's arduous war against SARS.

Change your mentality, and everything changes!

Overnight, the whole of China entered a completely different state. Although everyone still responded to the government's call to avoid appearing in public places as much as possible, the people who stayed at home, companies, work units and schools had long been heartbroken. After exiting the fence and the gate, they were condensed together on a spiritual level and became a huge combined force.

Among the many donation messages received by Alipay, we often see such remarks: In this donation, XXX yuan was donated by me on behalf of XX. The donors may be family members, relatives, friends, neighbors or colleagues of the donor. Although the foundation also has a collection account, for them, queuing up to donate at the bank will obviously waste more time and energy, and will also increase the social impact. The burden of epidemic prevention, the best way is to donate online through Alipay, so these people who do not have an Alipay account or online banking, but want to donate their strength, have contacted their relatives and friends. If anyone has Alipay, they will ask the other party. Donate a certain amount on your behalf, and then pay the other party in cash.

Li Mu specially asked the employees of Alipay to count all these donation messages, and then connect the data to YY. It shows the solidarity of the Chinese children at the moment!

Unprecedented performance, unprecedented influence, and unprecedented huge donations, the influence brought by this performance is still writing more legends!

Cross-strait, three places, as well as many overseas Chinese media have covered this performance at length, and they are not stingy with any praise. All media related to China believe that this performance is a great event for the children of China. An event worth going down in history!

What is interesting is that the Western media who have blackmailed China on the SARS issue before, almost without exception, kept silent, as if they had no idea that such an exciting performance took place in China, and they chose to pretend to be garlic. No coverage of this show of any kind will be made.

In fact, it is very simple to think about the reason. These media have distorted the relevant situation of the SARS epidemic in China before, and there are too many places in this performance that can slap them in the face, especially Li Mu's tough remarks, which made these Westerners even more so. The media was very depressed, Li Mu said that he was not worthy of being a human being, which made them feel that they had been slapped hard in the face.

The most important thing is that Li Mu stands on the highest point of humanitarianism. Those Western media who have distorted the facts have no way to refute it, so the only thing they can do is to pretend not to know, so that at least they can be in front of their own people. Save face.

However, how could Li Mu let them go?

At this time, YY's strategic importance is fully highlighted.

Western media do not want their audiences to know about Huaxia's performance. They can use print media and TV media to block news from the public, but they cannot break through the Internet position that is deeply rooted in their own backyards.

The traditional communication channel, like the French Maginot Line, can only defend a small part of the national border, and cannot form a comprehensive defense at all. Once the enemy bypasses the defense line, they can find a breakthrough in other locations, but YY is not only It is as simple as bypassing the defense line and finding another breakthrough. What YY adopts is an all-round three-dimensional wrapping style of play, with a powerful information penetration ability, just like sitting on the vast ocean, and every enemy is just an island in front of it. , Want to defend, it is a joke at all.

Subsequently, YY sent pushes around the world.

In this push, in addition to a detailed report on Huaxia's performance last night, it also deliberately translated Li Mu's speech into a multilingual version.

"Li Mu" itself is a super hot word that attracts attention on the Internet. As long as it is related to him, it will attract the attention of netizens around the world. If it is officially pushed by YY, it is even more so.

Li Mu's point of view in his speech really gave the Western media a super loud slap in the face, and at the same time also gained the majority of Western people who have a certain ability to make independent judgments.

As a result, in Western society and in the Western Internet world, Li Mu gained a large number of fans, and many people openly discussed Li Mu's views and expressed support for his views.

This has also won more favor for Huaxia in front of the Western people, because those who support Li Mu agree with Li Mu's core thesis that "disease has no borders", and also believe that Huaxia's fight against SARS is not just for itself , but also for the whole world, and the Chinese government has done a very good job.

In front of this point of view, those Western media with ulterior motives seem to be stripped of their clothes in an instant, and all the ugliness and unbearableness inside are exposed to the eyes of the public.

When the governments and people of other countries are making continuous efforts to resist the new disease, these people not only do not give any support, but slander other countries for their own filthy purposes behind the scenes. The people even denounced and protested against the media with ulterior motives in their country on the Internet, which made these media embarrassed for a while!

While the neutral overseas media reported the performance normally, they did not forget to make fun of those media with subjective intentions. In their words, Huaxia used an unprecedented performance to destroy all malicious media outlets. All the deliberate attacks provoked, this is simply a god-level public relations operation beyond the textbook level in the world public relations field;

And in front of this kind of god-level public relations, those arrogant and glamorous Western media are now not only ugly, but also vulnerable!

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