Chapter 1371 1 Will Definitely Catch Fire!

Yang's mother's solicitation of Chen Wan and He Yan did not surprise Li Mu. On the contrary, the success of this party has greatly exceeded Yang's expectations. In this case, the halo on Chen Wan and He Yan It is also even more dazzling, Yang Ma does not hit their ideas but goes against normal logic.

So Li Mu asked Chen Wan, "Mother Yang poached you, did she make any promises?"

Chen Wan nodded: "The information disclosed by the top management of Yangma is that the current strategic policy of Yangma is no longer purely serious media, but hopes to be able to keep the serious media part unchanged, in terms of entertainment. There has been a breakthrough, and it is a relatively big breakthrough.”

Speaking of this, Chen Wan added: "In other words, except for the one set by Yangma, other channels have a deep space for entertainment development, and the second, third, and fourth sets can all be entertained. Development, if the two are willing to join Yangma, then the entertainment resources of these three programs will be open to them, and they will cooperate vigorously."

Li Mu nodded and said, "It is understandable that all-round development is the ultimate goal of every enterprise and unit, and it's not a day or two that Yangma wants to increase her influence in entertainment."

Chen Wan said: "This time it seems that we are going to increase our efforts."

Li Mu smiled noncommittally and asked her, "What do you think of Teacher He? Have you discussed it?"

Chen Wan nodded and said: "I found a chance to chat in private. Teacher He said that although Yang Ma has always wanted to develop entertainment, she is not as strong as she is now. It seems that she should be serious. He said that if Yang Ma It should be a good choice to be able to cash in these resources.”

Li Mu asked again, "What about you? What do you think?"

Chen Wan pursed her lips for a moment, then said faintly, "I just think if I come to CCTV, I'll be closer to you..."

Li Mu smiled gently, took her hand, and said seriously: "I also want you to be closer to me, but you can't delay your future just because you are close to me."

Chen Wan asked inexplicably: "Why do you say that? Yangma's resources are not worse than Hunan Satellite TV at all..."

Li Mu smiled lightly and explained: "No matter how much Yang Ma wants to exert her efforts in entertainment, the serious media cannot be changed at all. This is a gene and cannot be changed. People can have plastic surgery and organ transplants, but they cannot be changed. One's own DNA is something in the bones, so in the internal balance of Yangma, seriousness must be more important than entertainment. If the development of entertainment is too good and affects the balance, then it will definitely be adjusted. , to ensure that seriousness is always greater than entertainment, and if the host wants to take root in the entertainment industry, he must choose a platform that is more entertaining than serious, so that there is enough room for development."

Speaking of which, just before the red light at the intersection, Li Mu stopped the car, looked at Chen Wan sideways, and said seriously: "Shannan Satellite TV should be a domestic entertainment gene in the next few years or even ten years. The strongest platform, if you leave it too early, not only will you lose a good opportunity, but it is also easy for others to seize the opportunity to overtake in a corner. In the entertainment industry, if you don’t advance, you will retreat. There are too many rising stars, and countless people sharpen their skills. Drill your head in."

Chen Wan's expression flashed lightly and lowered, and nodded lightly: "I know, then I will turn back and refuse this matter."

Seeing that she was a little unhappy, Li Mu stretched out his hand and touched her face, comforting: "The short one is one year, the long one is two years, I will help Muye Yingxiang on the horse and run, and you can take over. At that time, You don't have to go to the front of the stage to show your face, no matter it is Yanjing or anywhere, wherever you want, you will become the real big sister in the Chinese entertainment circle, and you will be the only big sister, all the kings and queens will see you You have to be respectful, not only because you are my woman, but also because you will hold the most powerful resource in the entire Chinese entertainment industry!"

Chen Wan's cheeks were blushing, her eyes were lowered to avoid Li Mu's eyes, and she said shyly, "Anyway, it's your woman, so I will listen to you."

Li Mu laughed wickedly and said, "By the way, are you flying tomorrow afternoon?"

"Um.

"Chen Wan nodded: "Two thirty. "

Li Mu said: "Tell Teacher He, I have already prepared the copywriting for "Longing for Life", and ask him to come to the house tomorrow morning. I will give him the copywriting and talk to him about it by the way."

Li Mu took the time to write a rough copy of the reformed "Longing for Life", ready to let Mr. He look at it first, and then take it back to the leaders of Hunan Satellite TV to see. If the leaders of Hunan Satellite TV are interested, then Muye Imaging Just use this copyright to cooperate with them. If they are not interested, they can also find other stations to cooperate.

But this rhetoric is just a bargaining chip. As long as Xiangnan Satellite TV can meet his cooperation conditions, Li Mu really doesn't want to cooperate with other TV stations. Except for some people from CCTV, he doesn't know anyone in other TV stations, so he's too lazy to go. Open up a new channel for TV cooperation.

...

The next day, when He Jiong saw the copy of "Longing for Life" at Li Mu's house, he hesitated for a long time.

In his opinion, this "Longing for Life" is somewhat nondescript, and he can't even give it a clear position.

Said he was an entertainment show? No; say he is a variety show? Not like; say he's a documentary? More like, what is this thing?

Also, do people watch this kind of play-like, boring show? Three men, a dog, a small farmyard, a pile of corn and other crops, and then invite guests over to have dinner and experience farm life...I don't even play a game, can the audience like it?

You must know that all variety shows are inseparable from making games. It can even be said that games are the soul of variety shows. When Chen Wan joined "Happy Camp", "Who's Undercover" is the most popular variety show at this stage. The game, "Happy Camp" can stand out in all variety shows, this game also has a lot of credit.

And now, Li Mu suddenly came up with a new variety show mode. This mode has no games, just a farmhouse...

He Yu couldn't figure it out. He didn't think this show would be very interesting. Compared with the "Super Girl Voice" that Li Mu gave to Chen Wan, this show was far worse.

Li Mu could see the struggle and entanglement hidden in his expression, so he asked him with a smile, "Mr. He, what do you think?"

He Yu hesitated for a long time, not knowing how to answer.

Li Mu smiled and said, "Mr. He, feel free to say anything if you have any ideas. After all, we are prepared to cooperate, not my unilateral promotion."

He 囧 looked at Li Mu and the copywriting in his hand, thought for a moment, then gathered up his courage and said, "Mr. Li, to be honest, I admire your foresight in many aspects, and "Super Girl" also proves that you are on the talent show. It's an extraordinary way of thinking, but I really don't understand this "Longing for Life", and I don't even know how to classify this show..."

"reality show."

Li Mu spit out these three words with a smile on his face.

He 囧 suddenly didn't react. After a while, he realized that Li Mu was talking about reality shows. However, reality shows are only a Western concept in China, and they are not familiar to domestic TV stations and domestic audiences. , Moreover, the reality show in his impression is not the first of the pastoral genre.

At this time, Li Mu explained with a smile: "Mr. He, reality shows don't have to have a lively atmosphere, nor do they have to be noisy. In all variety shows now, the host and guests shout on stage together. Shouting, to be honest, the format has long been boring. Everyone is playing a similar pattern. The only thing that wins is who has a more famous host, who invites more famous guests, and whose show is better. To put it bluntly, it is like setting off a gun battle. Whoever has more gunpowder filled and whoever explodes loudly wins, instead of this, why not change the routine? Always set off a gun battle, even if you are surprised, no matter how festive it is, The audience will also be aesthetically fatigued, and you don’t want to go anywhere during the New Year, right?”

He Yan was silent for a moment, and had to admit that what Li Mu said made sense. The current variety shows are very noisy and the patterns are the same. No one can really come up with something new.

With a sigh, He Yu nodded and said, "Mr. Li, I have to admit that what you said makes sense. It gave me a new perspective on the current domestic variety show situation. Before, I was immersed in this hustle and bustle. In the mode of looking at other people's hustle and bustle, what is worse than our hustle and bustle, how to make our hustle and bustle more lively and more interesting than others' hustle and bustle, I failed to jump out of this box."

Li Mu smiled slightly and said, "So I want to cooperate with you on "The Longing for Life". This show is far away from the hustle and bustle, and even far away from the liveliness, festivity, adventure, and playfulness of existing variety shows, and will send you and the other two guests to the countryside. Go, quietly put your relatively real, emotional, things that can better reflect life and show the truth and true meaning of life, so that the audience also has the opportunity to experience this true meaning and find a warmth and peace in their hearts, this file The direction of the show is to be heartfelt, simple, and desirable, so it is called "Longing for Life"."

He Jiong nodded thoughtfully, and Li Mu had already explained a lot in his heart. He could already see the essence of this show clearly. From this point of view, this show was not as boring as he imagined.

At this time, Li Mu added: "To be honest, Mr. He, Sister Wan is the person I care about the most in the entire TV field. In other words, Muye Imaging will set foot in the TV field entirely because of her. If such a program is not Because the resident guests are not suitable for men and women to mix and match, and it is not suitable for all women The audience is far less suitable for males, so if you are interested, you must be the permanent guest in this show, and then I will find two people with distinctive characters to match you. There is my model, I My online resources, my financial support, plus the TV resources of Shonan Satellite TV, and Mr. He yourself, this show will definitely be popular!"

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