Chapter 1381 Magic Pen Ma Liang

"It costs a lot of money, about four or five billion."

Li Mu lightly stated an amount that made Wei Lan and Wang Yuenlang bleed, and then pointed to the valley below, as if pointing at the mountains, and said confidently: "Look, we will imitate a complete picture here. There are city walls, turrets, beacon towers, and shooting crenels like the Great Wall. There are county offices, security bureaus, money houses, dye houses, wineries, academies, ancestral halls, and temples. , there are residential houses, taverns, inns, shops, and then several exhibition halls, memorial halls or museums with different themes. The ancient buildings in the entire ancient city are all of the same type. The river is wrapped in it, and you can use your brains on the water to build it. Become a water town in the north, build a water stage, and find a well-known director to design a large-scale stage play;

Not only should the design of the ancient city be perfected, but the Simatai Great Wall should also be included in our scenic area. In addition, next to the ancient city, there should be modern star-rated hotels, various theme hotels with different themes, Restaurants, shopping malls, tourist reception centers, the planned Jingcheng Expressway will pass through the farthest end of the valley you can see, we will build the tourist reception center under the viaduct of the expressway, when the tourists get off the expressway You can go to the parking lot of the scenic spot, you can play for one day, and you will not be bored after three days. We don’t need it for five or six days. We will develop it into the best one to three-day tour around Yanjing. Good place to go.

There is a technology called clustering in the Internet. This concept also makes sense in the real industry. What we need to do is not just a tourist attraction, but a tourism product cluster. "

Wei Lan was already dumbfounded. The domestic tourism real estate has only just begun to sprout, and even if it is a tourism real estate, all she can think of is to make small-scale investments in tourist attractions, but she did not expect to be like Li Mu. Completely built a scenic spot.

There is not even a single house here, but Li Mu has to plan a cluster of man-made ancient towns that occupy the entire valley here. This brain hole is really too big.

Wang Yuenlang and the three also stared at each other, and it felt like the emperor's new clothes in a fairy tale. No matter how Li Mu described it, they couldn't find an accurate feeling, but Wei Lan calmed down and carefully pondered what Li Mu said. After that, the scenery in front of me seemed to come alive all of a sudden.

Looking at the beautiful valley below, Wei Lan has begun to gradually construct the scene depicted by Li Mu in his mind, city walls, county offices, security bureaus, ancient streets, alleys, dwellings, markets...

At this time, Li Mu, like a magic pen Ma Liang, drew all this in Wei Lan's mind, and let her look around, as if she had seen a large man-made ancient city, prosperous, exquisite, spectacular and real.

Wei Lan was astonished for a long time before she recovered from her imagination, looked at Li Mu and asked, "Does this require a lot of money? Billions are often billions, and Wanying does not have so much money to prepare such a big project right now, at least It will be possible to wait until our residential real estate projects are gradually delivered next year,

Moreover, such a real estate project has a large investment and a long return period, and other shareholders may not be happy. "

With that said, Wei Lan was afraid that Li Mu would want to invest in this project by herself, so she hurriedly reminded: "Also, since the last financing of Muye Technology, your total cash out has not reached 2 billion RMB. It will be very tiring to invest in such a big project. of."

Li Mu smiled slightly, but did not respond directly to her words, but asked with a smile, "You said, is this place poor?"

Wei Lan pursed her lips and said, "I shouldn't be rich..."

Li Mu asked again: "Then you jump out of the real estate thinking category, don't think of it as a real estate project, think of it as a tourism project, if I want to implement a five-billion tourism project for the local government, what will their attitude be?"

"Five billion tourism projects..." Wei Lan's eyes lit up: "I understand!"

Li Mu laughed and said, "I know that with your intelligence, you must be able to see through it."

Wei Lan said: "If it is to build a large-scale tourism project for the local area, the project itself can stimulate the local economic development and provide many jobs while the project is under construction, and after the project is completed, it can continue to provide jobs and tourism income. This is a good thing for the local government, so I think if we do this, at least we can avoid the cost of acquiring land."

"Yes." Li Mu said, "The cost of acquiring land is more than a dollar in cash, so I wouldn't invest in this project. It's not that I'm stingy, but it's not in line with normal business logic. I'm here to invest, and I'm investing in large-scale tourism projects. Local governments must take tourism resources out of their pockets, and I can count them as the local government’s shareholding in land, and give them a small share of equity.”

After speaking, Li Mu added: "Also, if we launch this project now and discuss cooperation with the local government first, we can catch a ride."

"What hitchhikers?"

Li Mu said: "I cooperated with Hunan Satellite TV to put on a variety show. It is idyllic and the location is nearby. This is just an opportunity to get closer to the local government."

Wei Lan nodded and said, "If the show is popular, it can also warm up the tourism resources in this area in advance and gain popularity."

"Yes." Li Mu said with a smile: "The best industrial layout is the interlocking links. Use the program and tourism investment to package and discuss cooperation with the local government, and then use the program to warm up the tourism project. This matter is basically stable. In the future, I will combine more variety show resources and film and television resources to further package this ancient city and make it famous all over the country."

Wei Lan asked: "Do our own family cooperate with the local government? We have never been in contact with the tourism industry. We are really dealing with such a big project. We are afraid that we cannot handle the details of many tourism links."

Li Mu said with a smile: "So we have to find a state-owned tourism group to cooperate and let them contribute some of the money, experience and tourism resources. We set up a joint venture company, and then jointly contribute several hundred million yuan of start-up capital, and the rest will be loaned by the local government. Support, extend the loan repayment cycle to ten or twenty years, we do not need to pay for the loan repayment ourselves, but after the ancient city is completed and starts to generate income, we will use a small part of the future profits to repay the loan."

Real estate is such an industry that looks very capitalist. For commercial real estate with an investment of 5 billion, the real estate developer may only provide a small and half of the capital, and then successively take out loans to make up the other half, and the project is completed. Start to generate income, and then use the profits to slowly repay the loan. The final result is that the real estate developer has only used a billion or less funds to leverage a large project with a scale of 5 billion.

And in the money that the bank lends him, there may be tens of thousands of dollars that you deposit in the bank. The bank gives you a few hundred dollars in interest every year, and uses your money to earn thousands of dollars in interest from the developer. , and then developers use your money to develop real estate projects that lead to rising real estate prices, and in the end you can't afford to buy your own bricks and tiles. This is a capital game.

It is said that the richest man is also equal to the first negative. If this sentence is used in real estate developers, it is true If you can stabilize the situation and prevent the financial problems of the company from crossing the dangerous line, debt is not a problem at all, and you can make it slowly and pay it back.

All in all, people use their own minds, plus the money you have in the bank, and then earn the money in your pocket. As long as the situation is stabilized, it will definitely win without loss.

A tourism project like Li Mu's idea is a kind of local industrial investment, which can boost the local economy and improve the local fiscal revenue structure. Therefore, it is not the same thing as commercial real estate. He will not develop any property rights for sale here. , All the ancient city projects are operated in the mode of cluster tourism industry. Talk to the local government for a period of time. Once the period is up, all industries will be transferred to the local government, and they will not take away a single brick.

Wei Lan wanted to understand Li Mu's idea, and sorted out the land and funding solutions, but there was still a problem she couldn't be sure of, so she asked Li Mu: "Doing such a big project is actually quite risky, right? ? Our future revenue capacity is difficult to predict.”

Li Mu smiled slightly and said, "Yanjing has a population of nearly 20 million, and the per capita income is relatively high in the country, and there are more and more private cars, so in the future, travel around the urban population of Yanjing will definitely be a very big industry. So in the face of such a large industry, there are several really competitive large tourism projects? Whether it is Shidu, Badaling, Yanqi Lake, Qinglong Gorge and Miyun Reservoir, such tourist attractions have a characteristic, that is, small .

The scenic spot may be very large, but the tourism industry cannot form a cluster. What is a cluster? If there are too many, it is called a cluster, and if there are too many, and they are all controlled by one group and can work together like an army, it is called a cluster. Look at the scenic spots, hotels, restaurants, and farmhouses around Shidu, which are not fighting each other and fighting each other. Competition, how can they form a cluster? Only our large-scale tourism industry as a whole can form a cluster. Therefore, once our cluster is successfully established, we will be able to form a unique competitiveness, not to mention that I have powerful promotion resources in my hand, and I want to promote it. A travel product is still very easy.

Such a project has a construction period of two to three years and a trial operation period of two to three years. After the trial operation, it can enter the golden period. It may only take two or three years to recover the actual investment. The remaining two or three years, We can make money while repaying the loan. If this project is completed, we can use this project as a brand to export nationwide, build three or five high-end man-made ancient cities in China, and even prepare to build large-scale film and television and tourism bases. This is the first step in our future tourism industry. "

Wei Lan thought about it for a while. Although what Li Mu said was very comprehensive, in her opinion, there were still a lot of risks, such as when the highway could be completed, whether the national economy could support such high-end surrounding tourism, and whether the consumption habits of the people could From chasing well-known scenic spots to chasing artificial cluster tourism projects, these are still unknown.

However, she has absolute trust in Li Mu. In her opinion, although there are still many unknowns in this project, as long as Li Mu says it can be done, it will definitely work!

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