Chapter 1353 Send You a Variety Show

When chatting with Chen Wan and He Yu, Li Mu listened to the two talking about the grand strategy of Shonan Satellite TV this year. Shonan Satellite TV has achieved an extraordinary leap from last year to this year. The ace variety show "Happy Camp" is because of Chen Wan. Wan's participation and Li Mu's traffic support have made it the best and most popular variety show in China; and "Super Girl" literally created the history of talent shows. Before that, no one believed that talent shows could be played. It is so big and big that people all over the country pay close attention.

Because of this, the major strategic focus of Shonan Satellite TV this year is all on variety shows and talent shows. In addition to ensuring that the ratings of "Happy Camp" will not decrease, the more important thing is to prepare for the second "Super Girl". The second "Super Girl" is not only to be done, but also to continue to be bigger to further enhance its influence.

In addition to making efforts in these two aspects, Shonan Satellite TV also wants to launch a new variety show recently to improve the product line of its own variety shows, but due to the lack of a suitable variety show model, it is pulling a few more recently. A planning team is planning ideas, but there has been no satisfactory results.

During the chat, Chen Wan said to Li Mu: "Actually, the idea of ​​opening a new variety show in Taiwan is mainly for Teacher He, but the new variety show must be compatible with "Happy Camp" and "Super Camp" in terms of mode. "Female Voice" is separate, so it's a bit difficult to do."

Li Mu nodded and asked He Jiong, "Mr. He, do you have any ideas of your own?"

He Yu shook his head and said, "I don't have any good ideas for now. After all, there are only so many variety shows, either a more comprehensive and lively interview game variety show like "Happy Camp", or a fixed game and talent show. , we already have the first and last types, so we can only start from the direction of the game at present, such as CCTV's "Lucky 52", but everyone gathered together to discuss many times, and there has never been a good one. idea."

Chen Wan said with a smile: "Some leaders in the stage suggested that Teacher He simply put on a question-answering program, similar to CCTV's "Happy Dictionary", but Teacher He disagreed."

He Yu smiled helplessly and said, "Such shows have become rotten both at home and abroad. Almost every country has more than one variety show for answering questions, and there are more than one in our country. It's too late to do it now, grab it. There's no chance."

Li Mu nodded in agreement and said with a smile, "The format of this variety show itself is very simple. The simpler the format of the show, the more difficult it is to overtake on a corner. CCTV's "Happy Dictionary" has come out on top, as long as There should be no major problems in this simple game mode, basically you can guarantee the lead, if one day "Happy Dictionary" fails, then basically it can prove that this kind of program is not good, unless it can be played in this mode. Carry out a reborn upgrade, otherwise it will be difficult to catch up with the front runners.”

He Jiong heard this and immediately gave Li Mu a thumbs up: "Mr. Li sees things too thoroughly, this kind of show is just because it's too simple and the main line is too simple,

Therefore, it is difficult to surpass. The audience of "Happy Dictionary" is already very large now, and the influence of the program is also very large. In this case, almost all other programs of the same type on the market can't make it, even if Shonan Satellite TV does it. In the same way, the audience has become accustomed to "Happy Dictionary" and Wang Xiaoya's hosting style to this type of program. It is very unlikely that we want to open a similar program to catch up again. "

After speaking, He Yu said again: "Unless as Mr. Li you said, we will upgrade the model to a certain extent. I have also thought about this. My initial idea was to simply invite the stars to participate in the quiz show, so that more It's a bit attractive, but the meaning of the stage is that the cost of stars is too high, and there is another point, stars generally don't like to participate in variety shows that are particularly mind-blowing, they like simple, highly entertaining shows, or have a lot of room to play There are not many show guests that can be invited to talk shows and quiz shows, unless they are cheating, but this kind of cheating is too easy to be seen through. It's over."

After listening to He Jiong's complaints, Li Mu suddenly laughed, and while laughing, he said, "Mr. He, you are really humorous, but I believe that what you are talking about is very practical, most of the stars are afraid would not want to participate in such a program…”

Although He 囧 didn't say it explicitly, the meaning in the truth is very clear. Most celebrities don't like this kind of show. The reason is that most of the celebrities' knowledge reserves are weak, and they are much weaker. They are willing to put their looks, I show my acting skills, my singing voice or my character and emotional intelligence to the audience, but I am not willing to show my IQ to the audience.

Li Mu couldn't help thinking of a well-known variety show he watched in his last life. There were more than a dozen star guests in it, and one of them could do a simple one-dimensional quadratic equation, and was praised by other stars dumbfounded as a scholar. This scene is really sad. Now, these star idols that are wildly sought after by countless young people can't even solve a one-dimensional quadratic equation. How could they be willing to participate in quiz-like programs? If there is a question that is in the middle school textbook, and they can't answer it, wouldn't it be a shame in front of the national audience?

The same is true of CCTV's short-lived "Huaxia Poetry Conference" program. The vast majority of stars will definitely not be willing to participate in such a program. They are busy making money every day, how many poems can they remember in their minds? In Li Mu's view, it is a miracle that 10,000 people in the Chinese entertainment circle are caught out to memorize "The Apprenticeship List" or "The Preface to the Tengwang Pavilion", which is a must-have for middle school Chinese.

Therefore, it is impossible for such a program to invite stars to participate in it for a long time.

At this time, Chen Wan asked Li Mu: "By the way, does Makino Imaging have a good variety show model recently? If there is, you can still cooperate with us on stage like "Super Girl"."

Chen Wan mentioned it when she heard Li Mu chatting before. At that time, Li Mu casually said that there will be more variety shows to cooperate with each other in the future, so in her opinion, now is also a good opportunity for Muye Imaging to increase cooperation with Hunan Satellite TV. If Li Mu has any good ideas, they will definitely achieve a win-win situation. Li Mu will benefit, and so will Hunan Satellite TV. Moreover, Chen Wan has received a lot of care from He Yu in Hunan Satellite TV, so Chen Wan also hopes that Li Mu will be able to help him.

As soon as Chen Wan opened her mouth, He Yan's eyes were full of anticipation.

It is a very lucky thing to be able to make friends with a top resource like Li Mu. If Li Mu can really export some resources to himself, that would be the best thing.

Li Mu has a lot of very good variety show modes, whether it is running man, good voice, one-stop, if you are the one, extreme challenge, great challenge, these variety show modes, just take one out and put it in the entertainment industry that lacks tricks In today's society, they are all phenomenal products that can become instant hits, but Li Mu doesn't care much about this part of the profit space. If he comes up with these variety show models, it must not be for making money, but as a strategic resource, so now It's not time to take it out yet.

Among them, the swivel chair mode of the good voice is very bright. In Li Mu's eyes, the good voice is the advanced evolution mode of the talent show, at least a few levels higher than "Super Girl", just like the I7 processor and the current Pentium processing. It is the same as the device, but the gap is huge. If you take out the mode of the good voice, it is equivalent to ending the lifeline of "Super Girl" in advance. When "Super Girl" is in its golden period, there is absolutely no need to release "The Voice".

What's more, the model of the good voice can be exported to the world in the form of copyright. When Makino Imaging is ready to embark on a global strategy, it is the best time to take this show out.

As for other reality shows, Li Mu also feels that it is not suitable to cooperate with Hunan Satellite TV for the time being, especially the phenomenon-level reality show like Running Man. For people in the entertainment industry, Running Man is simply "Red Alert - Republic". The training center in Zhihui, the magic of the training center is that, no matter what kind of arms, as long as you enter the training center, you will come out as a third-level soldier, and the combat effectiveness is top-notch, and "Running Man" is for people in the entertainment circle. the same.

As a resident guest of Running Man, as long as the character is not too annoying and you find the right position for yourself, you will definitely be able to explode through this show. Even those celebrities who have been in the entertainment industry for more than ten years and have not been in the front line are running The last season of Running Man is basically a proper first-line celebrity, and those stars who can be a guest on Running Man can also benefit a lot from this show. Many unknown second- and third-tier stars, Immediately after the first running man, he became famous all over the country.

If he wants to go to Running Man, Li Mu must first build up the lineup of signed artists from Makino Imaging. At that time, Running Man will directly become the training center for his company's artists, and use Running Man to absorb all the viewership traffic across the country. Then distribute these viewership traffic to their own artists, so that they can grow rapidly.

After thinking for a moment, the top variety shows that Li Mu could think of were not suitable for him to take out at this time. Either the timing was wrong, or he was really reluctant to take a running man for He Jiong? It doesn't exist. There are only two possibilities for me to use this super variety show. One is to make a "training center" for the artists of Makino Imaging, and the other is to use it for Chen Wan.

If Chen Wan needs it, Li Mu can take out this show at any time and give her the role of An-baby, no one but her.

When he was worried, he suddenly thought of a reality show variety show that He Jiong had participated in in his previous life, and then his eyes lit up and asked He Jiong: "Mr. He, I have an outdoor variety show model here, if you If you are interested, I can send this program to you."

Teacher He asked in surprise: "Mr. Li, can you tell me in detail? What is the main line of the show?"

Li Mu smiled slightly and said, "The main line of the show is an extraordinary pastoral life, and the name of the show is "Longing for Life"!"