Chapter 1346 Kill 4 Parties!
In early April, there was also good news about the offline promotion of Plants vs. Zombies Online.
Coca-Cola has selected fifteen of the most popular game characters from "Plants vs. Zombies Online" and designed them into new bottle decorations printed on the latest production of Coca-Cola.
Since Coca-Cola itself has established factories all over the world, when they started to promote the special edition Coca-Cola products of "Plants vs. Zombies", it was a very strong hot start. All of the Coca-Cola production lines started to produce newly packaged products at the same time, and the products were immediately shipped to the covered markets as soon as they hit the production line, and the offline distribution was extremely fast.
Whether it is China, the United States, European countries, or even Southeast Asia and Africa, as long as there is a market with a Coca-Cola production line, the brand-new Coca-Cola will be put on the shelves at the first time.
The newly packaged Coca-Cola still uses their unique red color from cans to bottled beverages of various capacities. On the 360-degree ring packaging, about 50% of the area is used to display the huge LOGO of Coca-Cola, and 20% of the area is used. Used to display the product's ingredient list and nutritional ingredient list and other information, the remaining 30% are all given to the cartoon material of Plants vs. Zombies.
Moreover, it is worth mentioning that the 30% of the position used to display cartoon images is reserved for fifteen different cartoon images, and under the Coca-Cola LOGO, which occupies half of the area, there is the most classic in "Plants vs. Zombies Online". Two fixed images, one is a pea shooter and the other is a normal zombie, these two images are just below the Coca-Cola LOGO, so this basically ensures that no matter how the bottle is placed, you can see "Plants vs. Zombies Online" "Visual Elements.
Nowadays, almost all people who have been in contact with computers have been in contact with "Plants vs. Zombies Online", so they are familiar with the various images in the game, but before, they were all on the Internet, through the computer screen to see These flat two-dimensional images, but now, these images suddenly appear in their lives, and they are three-dimensional and tangible products that can be touched, so they suddenly stand out among the many offline soft drinks.
The image of "Plants vs. Zombies Online" and the cooperation of Coca-Cola have obviously promoted offline consumers. Coca-Cola consumers who do not like or have not heard of this game will not give up because Coca-Cola has changed to a new package. Consumption, however, those consumers who rarely drink Coca-Cola, or drink Coca-Cola occasionally, because they saw the familiar cartoon image of "Plants vs. Zombies Online", they are easily influenced by familiar elements, and thus have a desire to buy.
A lot of actual data supports this.
Since the Coca-Cola packaging used fifteen different cartoon characters, it caused a collection craze as soon as it went on sale!
A large number of consumers all over the world started collecting Coca-Cola unconsciously,
Some people buy bottled beverages, and then carefully remove the packaging strips of the bottled beverages and lay them flat for collection. Some people buy cans without drinking them, and put them in the window of their home, collecting cartoon images one after another.
The most interesting thing is that Makino Technology once taught Coca-Cola a little trick. Although it decided to use 15 cartoon characters, the frequency of use of these 15 cartoon characters must not be evenly distributed, and it cannot be the production of 1.5 billion bottles. The cartoon image has 100 million bottles, which is too mediocre. On the contrary, it is necessary to increase the appearance rate of a certain part of the image, and then reduce the appearance rate of some images.
That is to say, for the fifteen image powers, at least two images must be kept relatively scarce. Only in this way can users' desire for collection be promoted.
This is the inspiration that Li Mu got from a snack in his childhood. The snack randomly contains a cartoon image card of the characters of the Water Margin 108. However, some cartoon images are extremely rare. In Li Mu's impression, the most difficult to find is Lin Chong. Five cents a pack of snacks, if a Lin Chong is issued, the card can be sold for at least fifty yuan or more, and the reason is that many people have an obsessive-compulsive disorder in their subconscious, and the obsessive-compulsive disorder forces him to see This kind of series of products will want to collect, and as long as you don't collect all of them, the more you collect, the more obsessed you will become. 108 will collect 10, but I feel that it doesn't matter, but when you collect 107, you will fall into Huge anxiety and anticipation.
Therefore, Coca-Cola also deliberately controlled the appearance rate of the two cartoon characters, greatly reducing their appearance rate.
Among them, the smallest proportion is the Nut Wall.
The simple, honest and cute Nut Wall has always been a very popular image in Plants vs. Zombies, especially among women, so many women even buy it online in order to collect Coca-Cola packed in Nut Wall.
When the Coca-Cola of the "Plants vs. Zombies Online" series was popular all over the world, a bottle of Coca-Cola packed in a nut wall on Taobao has been fired for 80 yuan.
The European and American markets are even more terrifying, with the United States being the most terrifying.
I don’t know why, but the United States may be the country with the most collectors in the world. Some people collect dozens of tons of various rocks, some people collect thousands of beer bottles all over the world, and some people collect stickers on various glass bottles. People are desperately collecting all kinds of bizarre things, not to mention Coca-Cola, an explosive drink that almost every American loves to the death.
So, on eBay, a bottle of the American version of the Nutwall Coca-Cola can can be sold for $60, which is about five hundred yuan, and the version from other countries ranges from $40 to $20. It is the Canadian version, because both are in English, and the packaging is basically the same.
A few days after the launch of the "Plants vs. Zombies" version of Coca-Cola, according to global terminal consumption statistics, Coca-Cola's sales in the past few days have increased by 23% compared to usual!
This is a statistic that makes Coca-Cola ecstatic and Pepsi banging its head against the wall.
A global popular cartoon game can burst out such powerful vitality in the physical field, which is really stunned by everyone in the physical industry.
At the same time, McDonald's customized dolls have also begun to be shipped from China's foundry manufacturers. The exquisite "Plants vs. Zombies & McDonald's" dolls also use the same fifteen cartoon characters as Coca-Cola, and also use the same Hunger Marketing Model.
After these customized dolls have been inspected and passed the factory, they will be sent directly to McDonald's branches around the world. Since all dolls are customized from Chinese manufacturers, the speed of McDonald's distribution is much slower than that of Coca-Cola.
However, according to the feedback from McDonald's to Makino Technology, McDonald's branches in various countries have their own raw materials and material cooperation enterprises. From potatoes to tomato sauce, from chicken to hamburger buns, they are basically supplied locally. , their display materials and packaging materials are also locally supplied, so although the dolls are not yet available in all stores, all display materials are already in place.
McDonald's, a highly standardized company, has already achieved local supply of all raw materials. Take the Huaxia market as an example. There are many companies that supply bread and fresh ingredients to McDonald's stores, all over the country. Enterprises are different, but all of them strictly implement the supply standards set by McDonald's, so they can ensure that the global quality control is basically the same.
Under such preconditions, all the display materials and packaging materials of McDonald's in the Huaxia market are also provided by local enterprises, such as boxes and wrapping paper for videos such as hamburgers, french fries, chicken nuggets, as well as light box displays and menus. Displays and materials displayed in stores.
Based on this standardized chain of local material supply, McDonald's stores around the world have completed new event displays. The "Plants vs. Zombies Online" series of packages, series of dolls' event posters and other materials have already been launched in major stores. Consumers have already received this news, and have learned about the visual effects of the products of this event in advance through the display materials.
At present, every day, a large number of users in stores around the world ask when the “Plants vs. Zombies Online” themed package will be available. Many die-hard fans of McDonald’s, or die-hard fans of “Plants vs. Zombies Online” are waiting to collect McDonald’s "Plants vs. Zombies Online" series of dolls.
The first offline expansion of "Plants vs. Zombies" has achieved great results, and it has also allowed people in the business field all over the world to see the influence of Huaxia Cartoon. Inspired by Zombies Online, although "Plants vs. Zombies Online" is just a game, no comics, and no animation.
However, just because "Plants vs. Zombies Online" has a huge global influence, many companies in the cartoon industry have begun to communicate with Makino Technology. Almost every animation company in China hopes to buy "Plants vs. Zombies Online". Zombies Online's animation copyright, based on "Plants vs. Zombies Online" to make comics and animations of the same name, Li Mu, without exception, rejected all of them.
The roots of Huaxia cartoons are rotten in Li Mu's eyes, at least they are still rotten now. Many animation companies are not doing animation with their hearts, but deceiving state subsidies with their hearts, so a lot of junk content has emerged in the domestic cartoon market. Not only is there no innovation, but it is much weaker than the cartoons of more than ten years ago.
They rejected the domestic animation companies, and Japanese and American animation companies also came to them. They also hope to get the copyright of "Plants vs. Zombies Online", and then develop a brand new story on this basis.
This time Li Mu did not refuse.
The animation level of Japan and the United States represents the top level of the industry, so Li Mu decided to use the method of planning and bidding to conduct fair competition for the copyright derivatives of "Plants vs. Zombies Online" in the three directions of comics, animated dramas, and animated movies.
The premise of the bidding is that no matter who Muye Technology chooses to cooperate with, it will not adopt the practice of licensing the copyright to the other party, but will bear all the derivative development costs by itself, and then distribute 20% of the net profit to the other party.
The way of competition is to ask them to come up with detailed plans, and Muye Technology will directly select the cooperation partners according to the quality of the plans. At the same time, Muye Technology will also sign a non-disclosure agreement with them. All plans, Muye Technology will not. It will be leaked and will not be changed in any form or used for personal use, in order to ensure the fairness of the bidding.
For example, if Pixar wins the bid for the copyright cooperation of the cartoon film of "Plants vs. Zombies Online", then the two parties will finalize a production cost, such as 50 million US dollars, which will be fully borne by Makino Technology. In the future, this film will be produced. After the completion, all the net profits obtained will be distributed to Pixar by 20%, but the most important thing is that Pixar only has 20% of the profit share, but the copyright has nothing to do with him, and the copyright will always be in Li Mu's own hands. .
The online is extremely popular, and the offline is killing the Quartet. If comics and animations bloom again, "Plants vs. Zombies" will definitely become the most popular cartoon IP in the world this year, and even in the next few years!