Chapter 1342 Locking the Blue Ocean of Precise Traffic in Advance

Both the merger and acquisition intention and the personal investment intention were reached, and Li Mu finally absorbed an absolutely heavyweight partner for his big ecology.

Holding 25% of Baidu's shares is enough for Li Mu to tie Baidu to his side. The future BTA structure has been fully integrated into his own ecosystem.

It is gratifying that in Li Mu's "BTA" integration strategy, there is another Taobao logistics that is comparable to the tailwind, and will even surpass it.

In the last life, BTA had checked and balanced each other for a long period of time. Now, "BTA" has all fallen into Li Mu's hands. Not only is there no internal friction, but all resources are connected to each other. In this case, it will run faster in the future. more fierce.

After sending Robin away, Li Mu called the core team of Muye Technology and Taobao Technology to open a 3000ml bottle of champagne in his office to celebrate this huge harvest with everyone.

No one understands too much why Li Mu attaches so much importance to a Baidu with a valuation of 120 million US dollars. With the existing size of Muye Technology and Taobao Technology, 120 million US dollars is nothing at all.

After everyone raised their glasses to celebrate, Li Mu said the reason why he was so happy.

"Search engines will have great development potential in the next five to ten years. This potential is not only in traffic, but more importantly in accurate user analysis and accurate promotion."

Today's Baidu has not yet explored its own profit model, and most Internet companies have not realized the deeper profit potential of search engines, but Li Mu is indeed very clear about this.

Li Mu explained to everyone: "Search engines will become a necessary tool and portal for netizens in the future, and because of its special product tonality, it can obtain the most core information of users' demands, and it is meaningless for search engines to obtain this information by themselves. , must be linked with the solution of user demands, in order to be able to convert user demands into profits.”

After speaking, Li Mu paused and said, "Think about it carefully, 80% of the users who will search for sports shoes on the search engine are potential users of sports shoes. The reason why they search for relevant information on the Internet is very It may be because they want to buy sports shoes, but they are hesitant about which sports shoes to buy. At this time, the first three links searched by the search engine may directly affect their purchasing behavior. Li Ning' is placed in the first three links, then users who search for 'sneakers' can be associated with Li Ning, thereby enhancing Li Ning's popularity and sales. Is Li Ning willing to pay for this ranking? The answer must be yes, even if Li Ning is unwilling, and there are brands such as Adi, Nike, and Anta waiting for cooperation, which is the first-level combination of search engines and user demands;"

"Let's go deeper, still users search for sports shoes, or put the links related to Li Ning in the top three, but, the link does not jump to Li Ning's official website, or other pages designated by Li Ning, but jumps to Taobao's Li Ning flagship store, or Taobao's search results page for the word 'Li Ning', then what will happen?"

Lei Jiaozhu said: "Like the first, Li Ning's sales and popularity will still increase, but the difference is that the user traffic and transaction volume are transferred by the search engine to Taobao. In this case, the search engine is profitable and critical. Word-related companies make profits, and Taobao also follows suit, making a three-win.”

Li Mu nodded: "Yes! This is the most critical point. If we don't cooperate with Baidu, what kind of state will Baidu enter in the future? When the time is right, they will definitely do such a thing. However, they may use the keywords of sports shoes to bid with all the sports shoe brands, and they may also put the keywords of pots and pans, firewood, rice, oil and salt related trade names. They are all used for bidding with companies in the industry. In this case, it is the first cooperation model.

Under this cooperation model, our Taobao website is not affected, and it is neither good nor bad for us. "

"However, if another e-commerce website emerges in the industry and reaches a cooperation with Baidu, what will happen? Baidu may bundle the first type of cooperation with this e-commerce website and use the second type to win three In that case, a large number of precise users who search for product names may be hijacked by other e-commerce websites, which will bring a huge threat to us.”

"Take our current best-selling electronic products on Taobao as an example, and analyze how users buy mobile phones online. I think if they don't have a favorite model, they will first search for mobile phones on Baidu, and then Understand the price, appearance and reputation of mobile phones of various brands at this stage, and decide which one to buy after understanding; if they have a favorite model, they will directly search for this model and take a look at the reputation of this model;

That is to say, users will definitely go to search engines to find out, rather than place orders directly on Taobao. In this way, we must have a sense of crisis and beware of other competitors hijacking our potential users in this intermediate link. The most likely part of this kind of hijacking is the search engine. Once a user is jointly hijacked by the search engine and other e-commerce platforms, what we lose is not a single transaction, but a loyal user who may shop online for a long time. "

"So, for our future development, Baidu must be completely controllable. If it is not controllable, we will support other controllable competing products, and then go to beat him, and now, Baidu has willingly joined our In the big ecology, after the contract is fully executed, I will formally submit a request to robin. Baidu must give all the keywords of the commodity category to Taobao. Make sure that the other two links in the top three have no competitors! Think about it, the types and specific names of commodities are almost all-encompassing, at least tens of thousands and hundreds of thousands. Assuming that each keyword has an average of five to ten searches per day, then the overall How big is the search volume? If all these searches are blocked by Taobao, which e-commerce website can compete with us?”

Li Mu's words made everyone present suddenly realize.

Li Mu wanted to control the search engine, it was for this purpose!

Thinking about it carefully, what Li Mu said is indeed very reasonable.

There are too many keywords related to commodities, which can be called massive. Behind so many keywords, there are huge search users and potential purchase needs. If Baidu starts to catch this part of the demand, it will definitely be able to find it. Huge profit margins.

Li Mu saw this market today, and Baidu may seize this market a year later. At that time, Baidu's market value will definitely skyrocket with the sharp increase in profit margins. At that time, the cost of becoming a shareholder in Baidu is high and difficult. , and can easily be developed into a tool for counterattacking Taobao by competitors.

But now you can rest assured that such a huge blue ocean of precise traffic from search engines has been locked in advance by Li Mu.

At this time, Li Mu said to Master Lei and Senior Brother Liu: "Currently, 25% of Baidu's shares are not enough. Before Baidu goes public, there will definitely be shareholders of the founding team who want to cash out in advance. You can find a way to keep an eye on this, from Starting today, all the Baidu shares that can be obtained, even if it is only 1/10,000 or even 1/100,000, don’t let go, and the whole country will absorb it for me.”

The two nodded again and again: "Don't worry, we will work with all our strength."

Li Mu said: "This matter must be done separately, find more shell companies or agents, low-key and decentralized absorption, in addition, look for powerful partners in the US capital market in advance, and Baidu will IPO in the future. At that time, Baidu shares can be reabsorbed through capital, and the more shares in the future, the better, except for the 25%, the rest will be scattered and hidden for emergencies.”

...

Since the negotiation went better than expected, even after a small celebration, Li Mu ended today's work more than an hour earlier than originally planned.

After calling his mother and saying that he was going to go back early, Li Mu called Li Ziwei to his office and asked her, "Any arrangements after get off work?"

Li Ziwei shook her head: "I don't have any plans. The epidemic is spreading everywhere. I hurried home after work every day, and I didn't dare to go anywhere."

Li Mu nodded and said, "Leave the work at hand for a while, come with me in ten minutes, my mother said to invite you to have dinner at home, she hasn't seen you for so many days, she said she misses you ."

Li Ziwei was surprised for a moment, and said a little embarrassedly: "Thank you Aunt Xiao for your concern..."

Speaking of this, Li Ziwei began to feel particularly tangled in her heart.

Li Ma likes her very much, and she is very grateful for this, but she is Li Mu's employee and his assistant after all. If she is too close to Li Mu, she is worried that it will affect the boss's judgment on her, and she is also worried that the boss will give the boss. Bringing a bad impression, in case the boss thinks that he is in exchange for a better future, so he deliberately gets close to Aunt Xiao, even if he has a grudge against himself.

Li Ziwei doesn't have much ambition, but she cherishes the opportunity to grow and learn quickly by Li Mu's side, so she sometimes worries that if she gets too close to Li Mu's family, her motives will appear impure.

But Li Mu didn't think about it that much. For him, if there were no assistants like Li Ziwei, he could train another one, but his mother wanted to accept the girl who was the goddaughter, and the two lifetimes would add up to this one.

Seeing that Li Ziwei was still standing there, Li Mu urged, "Don't be stupid, go and pack up, we're ready to go."

Li Ziwei had no choice but to nod and said, "Then I'll find you in ten minutes."

"Okay." Li Mu said, "Call Wang Yuenlang and tell him that I was drinking and let him drive."