Chapter 1333 The Culture of a Nation Is an Inheritance

Adding Chinese elements to "Plants vs. Zombies Online" has become the top priority of the entire game team.

Chen Tong, who was born in culture, does have a sharper sense of smell for culture, and also has a very unique understanding. Li Mu simply hopes that Plants vs. Zombies can become a well-known game produced by Huaxia, and at the same time, he hopes that the image in the game can be produced by Huaxia. A well-known cartoon character, but he never thought that he would directly add elements of Chinese culture to this game, especially the proposal of the image of "Cartoon Chinese Zombies", which is simply exciting.

In order to penetrate the brand deeply, Li Mu asked Chen Tong to take the lead and set up a derivative team. This derivative team should cooperate with toy manufacturers to design and produce corresponding toys, dolls, hanging toys for each cartoon image. decorations, ornaments, dolls, figures, and all kinds of interesting daily necessities.

Li Mu himself came up with several ideas, such as a small pea shooter that can actually shoot plastic pea bullets. Such a small toy can be designed to be the size of a keychain, and even add a chain and key ring to become a keychain;

The Nut Wall can also be designed as a keychain, and at the same time, the Nut Wall itself is a small pocket tumbler. At the same time, the Nut Wall who has been beaten has tears in the corners of his eyes, a firm expression, and a particularly cute and cute image, which is deeply loved by little girls. The love of the nut, there is a lovely boyfriend temperament in the minds of girls, so the nut wall can also be designed as a pillow or doll, the target group is those young female customers;

In addition, each image can be tried in various ways. As long as you pay attention and do a good job in quality control, the derivatives produced will definitely be loved by users.

However, Li Mu also reminded the person in charge of the public relations department to do a good job in combating piracy, and use the strong influence of Muye Technology, as well as its very good reputation and government relations, to monitor the small commodity industry on the market. There is an image of unscrupulous businessmen pirating Plants vs. Zombies, and we must resolutely fight to the end.

Finally, Li Mu gave everyone a big plan that no one dared to think about before: if the offline promotion and derivative products of Plants vs. Zombies are done well, in the second half of this year, he will cooperate with Hollywood to shoot the animation of the same name of "Plants vs. Zombies". For a big movie, you can cooperate with Spielberg's DreamWorks, Disney, and Pixar. Whoever can best animate this game can cooperate with whomever.

A "Angry Birds" can win 300 million box office, why can't "Plants vs. Zombies"? As long as the influence is sufficient, it is completely expected.

The planning of the big movie gave everyone a huge inspiration. No one dared to imagine that a game could be turned into a movie and put on the big screen, but they believed in Li Mu. As long as Li Mu said it was possible, it would definitely be possible!

Li Mu will no longer worry about purely making money. In a few years, his current company, as well as the Mark Zuckerberg and Elon Musk he has invested in, will create at least hundreds of billions of dollars or even for him. With a wealth of over 100 million US dollars, under this tone, what Li Mu has to consider is not simply adding money, but transforming money.

For some businessmen, earning a certain amount of money will become boring and boring, and even feel that making billions of dollars a month has already made him feel pain, but he continues to make money while suffering. Li Mu will not pretend to be so coercive. The idea of ​​earning billions or tens of billions a month won't make him miserable, and if the money earned back is just a number piled up in a bank account, I'm afraid it will really make him feel miserable.

Therefore, Li Mu has a lot of things and responsibilities planned for himself in the future, including helping Huaxia to do a good job in cultural export on a global scale.

If you want to export global culture, you must first have super IP as a weapon to conquer cities. The so-called IP, in the written sense, is intellectual property. Marvel’s drawing of an Iron Man is an IP, and Li Mu’s own drawing of “Old Ding” is also an IP, but The difference is that Iron Man can gain more than one billion fans around the world,

"Old Ding" estimates that even today's three-year-old children are tired of playing. Therefore, if we really want to talk about IP in a strategic sense, we must have an IP with a strong fan base and fans with the potential to pay.

In these years, the concepts of "IP" and "IP derivative" have not been created, but "IP derivative" itself has long been the way to make money in the entertainment field in Europe, America and Japan. The first to play with IP derivative is Disney. Mickey Mouse and Donald Duck have been popular all over the world decades ago, and various derivative products containing the images of Mickey Mouse and Donald Duck have also been sold in the global market. Half of them carry Mickey Mouse and Donald Duck schoolbags. Although they are all pirated copies, in a mature market environment, all similar derivatives are helping Disney make money.

And Disney's most powerful IP derivative is the theme park, and the first theme park opened almost fifty years ago, and all the elements in its theme park are its own super IP, that is, those popular global The cartoon characters, including Donald Duck, Mickey Mouse, Snow White, Cinderella, and Winnie the Pooh, these super IPs can not only directly transform fans of their own cartoons, but also make them unique in the global market. This is indeed very powerful.

In contrast, Huaxia, until Li Mu's rebirth, did not have a theme park that was really based on Huaxia IP. On the contrary, the Disneyland in Shanghai stock market just opened, and the business was so hot that Disney doubted his life. The richest man, Mr. Wang, once said that there is Wanda. Now, Disney has not been able to make a profit for 20 years, but Shanghai Disney has already achieved profitability in the first year of business. This shows that a company with a history, a mature model, and strong IP support has performed well in the market. How stable and powerful.

In Li Mu's eyes, if Wanda theme parks do not have strong IP support and the ability to continuously create high-quality IPs, then Wanda theme parks will never be able to compete with Disney, and at most they will be the same as Happy Valley and Fangte. The playground competes with hardware and management level.

But Disney's soft power is something that Wanda will never be able to surpass. Even three-year-old children know that when they go to Disney, they can see Mickey Mouse, Snow White and Cinderella, and even the fairy tale world, entertainment facilities, Characters and wonderful performances, Wanda can't catch up with this in any case.

Li Mu hopes that in the future, in addition to making money, he can use the earned money to create some super IPs for China that can sweep the world. Plants vs. Zombies is only the first one, and there may be Angry Birds, Fruit Ninja and Temple Escape in the future. For these phenomenal super games, if Huaxia web articles develop, they can also help the IP of web articles to flourish, so that Chinese classic web articles can be exported to the world in the form of excellent film and television works.

In Li Mu's opinion, it has always been a big regret that oriental exploration IPs such as "Ghost Blowing the Lantern" have not been exported to the world. Chinese classic sci-fi such as "Three-Body Problem" has not been made into an excellent movie and then exported to the world. It is also a big regret in Li Mu's heart. There are many reasons for this regret, such as the lack of overall strength of Huaxia's film and television company, the lack of employees in the Huaxia film and television industry, and the lack of capital in the Huaxia film and television industry. In the end, it's still a question of money.

For independent projects, no capital is willing to lose money to do it, because if an independent project loses money, it is almost impossible to have the opportunity to make it back. Film and television drama production is a standard independent project. The story of "Ghost Blowing the Lamp" is really good, but the presentation The cost is too high. The first consideration of film and television companies and film and television funds is whether they can earn back the cost. Under this premise, they either don’t make a film, or they only invest less money to make a bad film, so there will be so many special effects for fifty cents. The junk films of the world are constantly emerging, whether it is "Ghost Blowing the Lamp" or "Notes on Tomb Robbers", which is unacceptable to even domestic audiences, how can it be exported overseas?

However, if Li Mu came to trade, there would not be such a problem. In the future, his assets may be so much that he can't spend it all. If he has a budget of 200 million US dollars in 2010, he will invite the most professional team in the world. Shooting "Ghost Blowing Lamp" will definitely bring "Ghost Blowing Lamp" to the international market. If you can invest 500 million US dollars in the "Three-Body Problem" trilogy in 2015, this Chinese science fiction masterpiece that won the Hugo Award will definitely be able to It has become a world-class sci-fi IP, but why didn't "Ghost Blowing the Lantern" and "Three-Body Problem" achieve great success in film and television? In the end, it's a lack of money.

There is no shortage of rich people in China, but there is a shortage of people who are willing to pay for cultural dissemination and don’t count on return. When the box office of China was just getting better, all kinds of capital entered the film and television industry, but none of these capital was for the Culture itself, they all regard culture as a business that can make quick money, organize a film and television fund, invest in several film and television projects, incubate in a few months and then release, expect the box office to exceed 100 million, 500 million, and over 1 billion.

In order to make money, quite a few of these so-called "cultural people" do everything they can to make money. Some plagiarize other people's stories, some infringe on others' copyrights, some make false propaganda by treating audiences as fools, and some employ various Lu Shuijun frantically hyped up and even smeared his competitors, bought box office, and even stole other people's box office. Therefore, the overall professional ethics of this group of people who play in the cultural industry in Huaxia is not as good as that of the real estate speculators. After all, the real estate speculators think about everyone. Let’s stir up the real estate market together. No one has ever expected someone else’s real estate to collapse because of an accident, and no one will blow up someone else’s house…

Li Mu does not want to be in the company of such a so-called "cultural person" who is full of copper smell. He wants to do culture as a noble thing. In the future, he is willing to spend tens of billions or even tens of billions, hundreds of billions of dollars, in his own During my lifetime, I will continue to support Huaxia's cultural projects and provide sufficient assistance for the export of Huaxia culture around the world. After all, culture is not a business, but an art, and the culture of a nation is not just an art, but also an art. A legacy!