Chapter 1323 Push to the World's Top Level

The high-definition Q version of the Plants vs. Zombies wallpaper, after it was opened for download on YY, has been downloaded over 10 million times within a day, and more than 100,000 users have left messages on the wallpaper download page. These users come from all over the world. Behind the nickname, there is a small national flag of the landed country. Looking at the comment page, there are all national flag icons from all over the world. Browsing through YouTube, the game's popularity is evident.

Now, "Plants vs. Zombies Online" has only been online for two days, and its highest number of online users has exceeded 50 million. On the third day, the game's single-day sales of props and skins reached 35 million RMB 10,000, the strong revenue capability has impressed the entire industry.

Li Mu is a person who has experienced the development of paid skins in the game very well. As more and more people use paid skins, although other users have not received any interference from normal games, the potential impact caused by aesthetics has been continuously fermented. , until one day, ordinary users can no longer stand the same original skin, and start to pay for it.

Li Mu can already foresee how popular YY's same skin and YY show will be when they are designed. At that time, the paid YY show will probably be able to generate a lot of income for the company.

It is said that all the game companies in the market are researching "Plants vs. Zombies Online", and they are also promoting the imitation route at the fastest speed. This even includes the famous Blizzard, even they want to imitate "Plants vs. Zombies Online" , Make a tower defense game.

However, even if game companies all over the world try to imitate "Plants vs. Zombies Online", Li Mu will not worry at all, because he knows very well that the only unrepeatable success condition of "Plants vs. Zombies Online" is YY.

Without YY, even Blizzard would not be able to promote a similar tower defense game;

Without YY, even Microsoft would not be able to make netizens all over the world crazy about this game;

Without YY, even if Jobs and Nokia installed the same game in their mobile phones, it would be impossible for players to interact with friends on YY.

Anyone, and any company, who wants a similar game to fully reach the height of "Plants vs. Zombies Online", must have a condition that he must also have a social product that is highly consistent with YY, otherwise it will be completely useless.

Both KFC and McDonald's have received offers from Makino Technology about the cooperation of game cartoon images. The cooperation plan given by Makino Technology is: McDonald's or KFC will pay a certain amount of copyright royalties, and Makino Technology will authorize the packaging use rights of the cartoon images in the game To them, so that they can print the cartoon image on their product packaging. If they want to get the authorization to use derivative products, this will have to be paid separately, such as: dolls and dolls made with game cartoon images;

If in China, most companies use their own cartoon images to produce various products, they will hardly pay a dime for copyright fees, but this is not the case in the United States. The US court won without any suspense and demanded huge compensation;

Multinational corporations such as KFC and McDonald’s have had similar cooperation with many well-known copyright owners before. McDonald’s cooperates very closely with copyright owners such as Disney and Pixar, and often launches cartoons with Disney or Pixar as the core. Derivative small gifts, and then combine the packages in your store for promotional activities;

In addition to close cooperation with some companies in the United States, KFC also has very in-depth cooperation with Japanese copyright owners. For example, this year, KFC launched a "Doraemon" package, which is very popular in China. In addition to using In addition to the name and image of Doraemon on the packaging,

It also comes with a remote control Doraemon toy, which is very popular among children.

However, neither of these two companies has had similar cooperation experience with Huaxia’s local copyright owners. So far, all Huaxia’s cartoon image copyrights have seriously lacked influence in the international market, whether it is Calabash Baby or Black Cat Police Well-known domestic cartoon characters such as Zhang Chang and Shuke Beta are not recognized in the international market, even Monkey King is the same.

It can be said responsibly that the accumulation of all the development achievements of China's domestic cartoons over the past few decades, the influence in the world is not comparable to the international influence accumulated by "Plants vs. Zombies Online" in the past three days. Even worse!

"Plants vs. Zombies Online" became popular all over the world in a short period of time, which also made the cartoon characters of the game familiar to more than half of the people in the world. Therefore, behind every cartoon character in the game, there is a huge profit margin.

Therefore, when Makino Technology found two companies, both companies showed very strong interest.

Li Mu is very able to understand the pain points of these companies. He asked BD to find these two companies and propose cooperation intentions, but did not make an actual quotation. At the same time, he released the news to let the two companies know that he was dealing with two companies at the same time. Negotiations create a sense of urgency for the two companies.

Before "Plants vs. Zombies Online" became popular, there were countless competing products in the international cartoon copyright market. Even if one of the two companies found a cooperation opportunity in this market, the other party could also find other similar competing products, such as KFC has cooperated with Doraemon, and McDonald's has cooperated with Toy Story. Everyone is evenly matched, and no one will be left behind by the other; if KFC takes Hello Kitty, McDonald's can also take SpongeBob SquarePants.

However, the current game market is not the cartoon animation market. At this stage, only "Plants vs. Zombies Online" can be cartoonized and popular all over the world. It is a very difficult thing to overtake.

Even if the global cartoon animation market is brought in to compete with "Plants vs. Zombies Online", it may not be easy, because the global cartoon market currently has a lot of well-known cartoon characters, and there is nothing new in the past two years. The cartoon image can be known all over the world.

So this also involves a heat issue.

The cartoon image of Doraemon is indeed very powerful. At least one-third of the people in the world know it, but although Doraemon is well-known, it has nothing to do with the popularity. It seems that everyone in China knows six Xiao Lingtong, in 2015 and 2016, although he was still well-known, he had lost popularity, and his appearance fee might not even be 100,000. High, the appearance fee is as high as several million, this is the importance of popularity.

Nowadays, all the cartoon images in the world over the past century have been taken out, and there is no one image or series that can be compared with Plants vs. Zombies. Therefore, for companies such as McDonald’s and KFC, Makino Technology does not take this It's okay to cooperate with the fast food industry if the image is released, but once it is released, I must try my best to get it.

The same goes for Coca-Cola and Pepsi.

These two families have been rivals for decades, and they are basically "mirror brothers". It has always been that what you make, I will make. You make Coke, I make Coke, you make Sprite, I make Hedy, and you make Fanta, and I make Millenia. Da, it’s not just a fight to the death on its own products, but it also often spreads this kind of needle-point-to-head war to other fields. If you cooperate exclusively with McDonald’s, then I will cooperate exclusively with KFC. Strategic partners are also deadly enemies...

Under such circumstances, "Plants vs. Zombies Online" suddenly wanted to discuss cooperation with both parties, and the flames of war were suddenly raised. Moreover, if the party that loses the competition this time, there will be no other similar competing products to choose from.

The BD of Makino Technology, under Li Mu's instruction, gave KFC, McDonald's; Pepsi and Coca-Cola, two competitors, two cooperation plans for them to choose from:

The first one, the cartoon image is authorized on an annual basis, and each company will give a quotation for the annual authorization fee, and the highest price will win;

The second is that the user promises the display volume. For example, PepsiCo can promise that the image of "Plants vs. Zombies Online" can be displayed 100 million times on their various products within a year, and Coca-Cola can promise to display 200 million times, but who Whoever promises the highest number of impressions can get the exclusive authorization. On this basis, Makino Technology only collects a symbolic copyright royalty of US$100,000 a year;

However, Makino Technology has a clear definition of the number of impressions: every time a product that uses an authorized image is sold, the amount of impressions will be calculated. If the actual amount of display does not reach the promised amount of display, compensation will be paid to Makino Technology at $0.2 each time.

In other words, if these companies want to obtain the image authorization of "Plants vs. Zombies Online", they must either pay more money or produce more products related to the image of "Plants vs. Zombies Online".

Li Mu himself prefers the latter. What he cares about is not the annual licensing fee of 100,000 US dollars or 5 million US dollars. What he wants is to use these companies with strong offline channel capabilities to quickly sell "Plants vs. Zombies" The image of "Online" is pushed to the offline field all over the world, filling the gap of "Plants vs. Zombies Online", enhancing the global influence of "Plants vs. Zombies Online", and making the cartoon images in the game more famous and influential. As well as the gold content, it has been pushed to the top level in the world. This is what Li Mu wants most.

Online is Li Mu's absolute advantage. If the Internet world is the ocean, then Muye Technology is the biggest whale in the ocean. However, no matter how strong the whale is, it is difficult to become the overlord on land. For Muye Technology, the offline reality Society is equivalent to that piece of "land".

The difference is that companies such as KFC, McDonald's, Coca-Cola, and Pepsi are all giants in the offline industry, which is what Li Mu lacks.

If Coca-Cola and Pepsi want to obtain the exclusive authorization of "Plants vs. Zombies Online" with the least amount of money, they must make a commitment as high as possible in terms of the number of impressions. If Coca-Cola sells 50 billion bottles of Coca-Cola every year, Li Mu wishes they could directly Give a promise of 50 billion impressions per year, so that the image of Plants vs. Zombies can really spread to every corner of the world!