Chapter 1322 Strike While the Iron Is Hot!

Just half a month ago, many media in the world believed that the development of Makino Technology had entered a bottleneck period, and believed that Li Mu's genius innovation had finally entered a period of silence after the volcanic eruption, but unexpectedly, it was just After half a month, Li Mu dropped a nuclear bomb on the entire Internet world again.

The power of this nuclear bomb is beyond everyone's imagination. It is like a full-coverage indiscriminate attack. Almost every netizen, regardless of nationality, gender, or age, will be brainwashed by his game.

In front of such a super hit, the media did not hesitate to give all the attention to Makino Technology, to "Plants vs. Zombies Online" and to Li Mu. This also made the media realize that a genius is a genius after all, Dad After all, it is my father. In the future, I must not think that my father is old and unable to walk just because my father occasionally takes a vacation.

As a result, the various media were not stingy with their praises, and sent Li Mu and this game to the headlines of all the front pages.

At the same time, because of the small game "Plants vs. Zombies Online", the entire Internet world has fallen into an unprecedented state of madness.

The brainwashing game mode and the addictive online experience have dragged netizens from all over the world into a common "abyss".

Lin Qingya, who was in the United States, called Li Mu excitedly and told Li Mu a very interesting news: Today, because of the game "Plants vs. The boss even called Lin Qingya and "complained" to her, saying that "Plants Vs Zombies Online", which was launched early this morning Silicon Valley time, made a large number of employees and management personnel of their company forget their working hours.

It’s okay to forget about working hours. Almost all the employees of Silicon Valley companies, after arriving at the company, are eagerly discussing this game that instantly became popular all over the world. For these Silicon Valley elites, this game is not only super attractive In addition, there is a strong research value.

Why, why can such a simple game become popular all over the world in such a short period of time? In one morning, the number of simultaneous online users exceeded 20 million. In one day, the highest number of simultaneous online users exceeded 30 million. Many game company bosses dare not dream of extravagant situations. It's done, why is that?

Lin Qingya also said that today, in addition to receiving calls from the bosses of major companies in Silicon Valley, she also received calls from executives and even CEOs of the top five investment banks in the United States.

While congratulating Makino Technology for its new breakthrough, these investment banks are also concerned about Makino Technology's next capital operation plan. Everyone knows very well that with the super strength displayed by "Plants vs. Zombies Online", if it is given half a year With time to develop, create a greater peak and create more capital flow, Makino Technology can easily achieve an IPO on Nasdaq, and may even become the leader of the world's Internet companies through an IPO.

At this time, the investment bank naturally hopes to maintain a good relationship with Makino Technology. When Makino Technology IPOs in the future, the investment bank will have the opportunity to become a securities firm for the IPO business of Makino Technology.

Li Mu himself was shocked by the unimaginable popularity of "Plants vs. Zombies Online". He knew that "Plants vs. Zombies Online" would become a hit in this era, but he didn't expect it to explode so thoroughly...

Not only him, but the whole society did not expect that a game could become so popular in a short period of time.

Most of the phenomenon-level explosions have greatly exceeded social expectations. When Jobs released the first iPhone, Nokia and the people of the world did not think that this phone would be popular all over the world, let alone create a billion-dollar iPhone. super empire;

When Uncle Psy released "Gangnam Style", all musicians never expected that this thing would be popular on five continents.

It was so popular that even the first lady of the United States at that time was learning his horse-riding dance;

Domestic musicians never dreamed that a song "Mouse Loves Rice", which can only be regarded as a second-rate online song, and a singer whose appearance is indistinguishable from Sun Nan and Wang Daye, could become popular with people all over the country. song cycle;

Well-known game manufacturers such as Blizzard, EA, KONAMI, and Rockstar also suddenly discovered that their worldview was completely subverted overnight.

When they worked hard to develop various large-scale games that challenge the limits of today's technology and hardware, when they racked their brains to build a huge world view in the game, an unprecedented hit game suddenly appeared in this world, and this The simplicity of the game really makes these game elites want to cry without tears.

At this time, Blizzard Entertainment, which is in California with the US branch of Makino Technology, fell into a state of doubting life from top to bottom.

At the same stage, Blizzard Entertainment has become a leader among the world's game manufacturers. In the past ten years, they have exported a variety of classic explosive games to the world, including the Warcraft series and the Diablo series. , and the StarCraft series.

These three series of games have laid a strong foundation for Blizzard Entertainment, so they secretly launched a new plan this year: using the plot of the "Warcraft" series of games as the background of the game, relying on the game's world view, heroes and Based on historical events, an unprecedented super online game was created. The name of this super online game is "World of Warcraft".

Blizzard regards "World of Warcraft" as a major strategic product of the company in the next few years. A metaphor that Blizzard's CEO often uses internally is to make "World of Warcraft" a strategic nuclear missile for Blizzard Entertainment.

Strategic nuclear missiles in a peaceful world are a deterrent that may never be used in actual combat. However, strategic nuclear missiles in the Internet industry are born to blow up all enemies. Blizzard entrusted it to "World of Warcraft" His only hope is to use it to conquer the world's online game market, knock out all other companies' online games, and become the dominant player in the online game industry.

Blizzard has done an in-depth investigation on the online game market, and has also conducted in-depth calculations on the future development space of "World of Warcraft". In Blizzard's view, if they operate this game to the extreme, it is possible that in the next three years Harvesting tens of millions of paying players all over the world, in their view, is already an existence that can create the pinnacle of the industry, and this super game with a magnificent background, a huge structure, exquisite graphics, and a first-class experience may have a huge impact on the world's computers. The development of hardware brought a huge boost.

I worked hard with such a big dream, but when I turned my head, a game that was technically simple to the point of heinously ruled the netizens all over the world overnight. Blizzard executives immediately organized a core team meeting. At the meeting, , asking everyone to experience "Plants vs. Zombies Online" live, and then discuss the awesomeness of this game, and what can be used for reference or even imitated.

A bunch of people started playing this game in the conference room with their laptops in their hands. At first it was a stand-alone version, and then someone shouted: "Hey, why don't we try the online mode experience."

Afterwards, everyone began to unwittingly immerse themselves in the state of experiencing "Plants vs. Zombies Online" with their friends.

Until noon, everyone was still eagerly "experiencing" this brainwashing game mode, and there were shouts from time to time in the conference room:

"Jimmy, come on, help me grow a pea shooter on this line, I can't bear it anymore!"

"Oh, shit! Anglo, the nut wall is about to be gnawed away, has your CD cooled down yet? Help me grow a nut wall!"

"I found a good way to deal with 'pole vaulting zombies', plant a piranha in an empty space behind the nut wall, so that the 'pole vaulting zombie' will be swallowed by the piranhas as soon as it hits the ground, hahaha I'm such a genius!"

"Peter, haven't you found out that mashed potato bombs work just as well? Duang's are gone in one go, and they're super cheap!"

"But that thing is disposable. Although it is cheap, it still needs to wait for the CD to cool down. It will take time for it to grow bigger!"

"Tom, for God's sake, help me grow an ice shooter, slow down these zombies, I can't stop this line!"

"Sorry Justin, I also need ice shooters to strengthen the defense here, why don't I throw a cherry bomb for you first!"

...

After the popularity of "Plants vs. Zombies Online", all games on the market have been greatly impacted, even Makino Technology's own "Paradise Town", the active users have dropped by about 10%, while the average users use Duration has dropped by more than 30%.

Li Mu analyzed the reason. "Paradise Town" is not a fast-paced game. On the contrary, it is a very slow-paced business game. After a long period of operation in the game, users have their own industry in the game. The longer the time, the higher the user viscosity, but after the foundation of the game is laid, active users will log in every day, but they will no longer spend a lot of time immersed in the game like in the early stage;

"Plants vs. Zombies Online" is a fast-paced game, especially the stand-alone mode and the cooperative battle mode with friends in the dungeon. Cause users to immerse themselves in a short period of time, and forget the time as soon as they plunge into it;

For a while, all kinds of images in Plant Wars became popular, whether it was the various plants in the game or those cute and funny zombies, they became the favorite cartoon images of the whole people.

In order to enhance the world influence of "Plants vs. Zombies Online", Li Mu decided to strike while the iron was hot, and called a meeting with the game's art team and the entire Muye Technology product team to prepare for the derivative development of "Plants vs. Zombies Online".

In Li Mu's concept, derivatives have many development directions. Take "Plants vs. Zombies Online" as an example, it can be used to make animations, comics, movies, and use game images to make various derivative products, such as dolls, pillows, and key chains. , homework books, etc., etc., and can even be sold to McDonald's and funny eggs as themed gifts.

Just like the animated image of the little yellow man, as long as it is developed in depth, the derivative space is so large that it can penetrate into every field of life.

However, if you want to strike while the iron is hot and produce the first batch of derivative products at a fast pace, animation, comics, movies and various physical products cannot be the first choice, because the time cycle of development and production cannot be broken.

Therefore, Li Mu personally selected several first-stage derivative directions, including:

1. The official high-definition wallpapers are immediately designed by the artist, and users can download and use them for free on YY. The production cost of the wallpaper is very low, and the game materials are all available. An excellent artist can make multiple theme wallpapers a day. Although there is no such thing Direct economic value, but can further promote the game's coverage efficiency and user influence;

2. The YY product team immediately developed a custom skin interface with the elements of "Plants vs. Zombies Online", and launched cartoon show products related to "Plants vs. Zombies Online" in the YY show;

3. The BD team immediately contacted and cooperated with McDonald's, KFC, Coca-Cola, Pepsi and other brands, and prepared to authorize the brand and image of "Plants vs. Zombies Online" to them as special products.

McDonald's VS KFC, Coca-Cola VS Pepsi, all choose the combination of deadly rivals, so that Makino Technology has the opportunity to gain the greatest benefit.