Chapter 1332 Cultural Output Must Be Integrated Vertically and Horizontally

There are very few people who can understand Li Mu's approach to licensing the most popular game cartoon image on the market at the price of one dollar, which is almost infinitely close to free.

If you let a negotiator who knows the market look at the cartoon image of this game, if only one company is authorized in a single field, then with its current popularity, at least millions of dollars can be harvested, such as the fast food industry and beverage fast food. In a large-scale industry like consumer goods, five million dollars is easy, and ten million dollars is not necessarily impossible.

Why did Li Mu give up 20 million US dollars of net profit? Even the people of Muye Technology may not really understand. They can only roughly understand that Li Mu sacrificed his interests in exchange for the greater development of the game and the image of the game. I can get to Li Mu's root purpose.

From the moment Muye Technology decided to set foot in the international market, Li Mu only pursued two things in the international market: big profits and strong output.

When Li Mu put forward the two ideas of big profits and strong output at the meeting, everyone stared at him intently, not daring to miss every word he said, because it might be related to Muye Technology, or even Taobao The core of the development of technology in the next few years, even more than ten years.

In the conference room, Li Mu said to all the core members very seriously: "The big profit in my mouth refers to the business that can really make a lot of money, playing concepts, speculating on the market value, value-added business and game flow, these are big profits, and On the contrary, such trivial income as advertising income and copyright income belong to the category of small profits. In our future development process, we must first ensure large profits, and then appropriately pursue small profits under the condition of ensuring the stability of large profits. , and even give up small profits in exchange for other resources, so as to enhance the scale and predictability of large profits. As an enterprise, we must be clear about priorities and know how to choose, so as to avoid wanting both sesame and watermelon, but in the end, the eyebrows and beards are caught and caught in a mess; "

"For example, everyone can see that the concept of the Internet industry is far more important than short-term profit margins. Many companies that make money from the beginning will either disappear after a few years, or they will still have a market value of several hundred and tens of millions, which is difficult to break through. ; However, in the Internet industry, the really powerful companies are often those that have been losing money at the level of profit, but have been multiplying at the level of market value. They lose money, and even burn money at a speed that ordinary people can't believe, but why burn? Money can burn tens of billions of market value? Because what they plan is big profits in the future, and fighting side by side with them is the team that plans big profits, and it is the capital that plans big profits; "

"Why are Sequoia and other investment banks chasing to vote for us, and they are willing to give up all privileges, and even give up the right to speak and vote corresponding to the shares, and they must become our shareholders? Do they want to invest US$3.3 billion in us this year? Take $3.5 billion next year and make a net profit of $200 million? Of course not, that's because they, like us, are expecting big profits on the capital level in a few years, and they want us to burn out $3.3 billion as soon as possible, In exchange for a higher market value, after a few years, it can reach 330 billion US dollars, or even higher market value, this is what they hope, and so do we, so today we have to learn to sacrifice some petty profits in front of us for ourselves A more solid foundation for future big profits;"

Speaking of this, Li Mu paused, and then said: "As for strong export, this is the dream of a young man in my heart. For a long time, our Chinese market has always been the 'exported' party, our Internet company, take With the money of American capital, we replicate the routines and templates of successful American companies in the Chinese market. Our technicians use the hardware and software environments made in developed countries and implement the industry standards set by developed countries. Our movies are impacted by Hollywood, and our animations Being attacked by Japan and Hollywood, foreign literature flooded in, but our literature couldn’t get out of the Chinese market, and foreign games flooded in, but our games also couldn’t get out of the country.

This is the embarrassing situation of being "exported". A big country must not be permanently regarded as an export object by developed countries at these levels. Therefore, we must think more long-term. When other domestic counterparts are still thinking about how to gain a foothold in the country, We have to think about how to make our products, along with our culture, gain a foothold overseas, so that more overseas users can accept, like and even be infatuated with. This is my dream about strong output. "

"Strong export refers to the overseas export of product awareness and product culture. As the first super product produced by Huaxia, YY is a reverse export to the world on behalf of Huaxia's Internet industry and even Huaxia's high-tech industry. It can Reversing the image and status of Huaxia's consistent "exported" in these fields, making the world look at China's Internet and high-tech industries with admiration, and at the same time being constantly affected by the super products from Huaxia. In YY, we have achieved this, but only A YY is absolutely not enough and far from enough;"

"As the first social game in China and even in the world, "Paradise Town" itself is a product output, but its cultural output power is somewhat weak. After all, a game of vegetable farming and business management attracts users Most of the social, interactive and growth elements of the game itself are consistent with the aesthetics of global computer players, a cartoon town, and various cartoon elements, which are quite satisfactory;

"However, the cultural output capability of "Plants vs. Zombies Online" is relatively much stronger. In addition to the game itself, it exports a cartoon culture. In our current world of cartoon images, none of the Huaxia cartoon images are real Going abroad and known to the whole world, "Plants vs. Zombies Online" can export dozens of different types of cartoon images to the world in one breath, and each image can be recognized at a glance and locked. Remember, this is what makes us successful!"

Li Mu smiled proudly at this time and said proudly: "What's interesting is that most of the cartoon characters in our game are familiar items in reality, and even items that are placed on the table and eaten in the stomach every day. It is extremely beneficial to the promotion of every cartoon image. You see, peas, potatoes, nuts, corn, cherries, peppers, water spinach, sunflowers... These fruits and vegetables that three-year-old children can almost recognize are really down-to-earth. Well, it is more down-to-earth than SpongeBob SquarePants, Peppa Pig, and HelloKitty. In this case, we must increase our efforts to thoroughly promote the cartoon characters in this game. In the next six months, even A year later, this game may not be played by many people, but there are still countless people who firmly remember every image in our game, and know that this is a cartoon image in a Huaxia game from Huaxia Company, this is our The strong output we pursue, it represents not only our success, but also the success of hundreds of thousands of Huaxia Internet companies behind us!"

A word, so that everyone present was enlightened.

For the first time, Li Mu completely disassembled his strategic goals for the next few years and presented them to the public. He also smashed these core goals into pieces and fed them to everyone present. This seems to be Li Mu's script, but it is truly understandable. Those with the essence will find that they have a new understanding of the ultimate goal of the Internet industry.

Chen Tong, who was proficient in content at the scene, said very excitedly: "Mr. Li, inspired by what you just said, I suddenly thought of a small IDEA. I don't know if it is reliable."

Li Mu smiled slightly: "Mr. Chen, if you have any ideas, it's okay to say."

Chen Tong nodded and said, "I'm not someone who understands big strategies and the operation of big capital. I understand what you just said about big profits, but my ability is limited and I can't come up with any divergent thinking, but I can output this strongly. I have some ideas, take our "Plants vs. Zombies Online" as an example, can we add some Chinese-specific elements to the game?"

Li Mu asked curiously, "What do you mean by the elements unique to China? Is there anything more specific?"

"Yes!" Chen Tong said hurriedly: "What I think is that our unique Chinese-style buildings in China are very unique. The beauty of Chinese-style courtyards with carved beams and painted buildings is different from any architectural style in the world, especially with Huaxia Red. The unique color is even more distinctive. If we add some new maps based on the Huaxia courtyard in the new map of "Plants vs. Zombies Online", it will definitely help the output of Chinese architectural culture! "

Li Mu's eyes lit up: "Mr. Chen's idea is very good and very interesting! Lao Xu, this suggestion of Mr. Chen is not only worthy of reference, but also worth practicing. Please communicate with the art team and immediately publish several new Chinese-style maps. come out!"

Lao Xu was also very excited and nodded again and again: "This idea is great! I will arrange it immediately after the meeting!"

Li Mu asked Chen Tong again, "Mr. Chen, do you have any other ideas?"

Chen Tong nodded and said: "One more thing, I personally like Hong Kong movies very much, and I also like those classic zombie films shot by Lin Zhengying. In fact, I think 'zombies' themselves are not just Western-style 'zombies' images. The image of 'zombie' is also very distinctive. Just imagine, if we take the kind of person in Lin Zhengying's movie who wears the official robe of the Qing Dynasty, wears the official hat of the Qing Dynasty, walks and jumps, and has a yellow talisman on his forehead. The typical Chinese zombie image is cartoonized, and then put into our game, is it also considered a strong export to Chinese culture? Although the Qing Dynasty zombie image is terrible in the movie, but if we cartoonize it, I believe it will definitely be Very cute and fun!"

"Absolutely!" Li Mu excitedly slapped the table!

"It's absolutely amazing! I never thought of it!"

Li Mu really didn't expect to tamper with the classic images of Plants vs. Zombies in his previous life, because those images are too deep-rooted, but what Chen Tong said is too reasonable, why not use China's unique zombie image? That is really a very distinctive horror culture, and the horror culture itself is also an output! If Westerners can accept the image of Eastern zombies, then those zombie movies in Hong Kong may even attract a certain scale in the West.

Culture itself is like this. It is necessary to divide camps, to form legions, and to combine different arms and verticals.

Immediately, Li Mu said, "Ziwei, you ask the people from Muye Imaging to help me check immediately, which companies are in the hands of the overseas distribution rights of Hong Kong's classic zombie films in the 1990s, and let Muye Imaging take all these copyrights as soon as possible. Come down, if the cartoon image of this wave of Chinese zombies can become popular, we will vigorously promote a wave of Hong Kong zombie movies, which can be regarded as contributing to the overseas promotion of Hong Kong movies!"