Chapter 909 Pop-Up Book Project

Thunder Interactive Entertainment's new headquarters, reception room.

Zhou Jiangping drank tea leisurely while chatting with Chen Mo.

"It's still Mr. Chen who is happy and happy. I'm so envious. It's not like me, I'm so busy every day, I only come to you occasionally to take a break."

Chen Mo smiled: "Mr. Zhou is joking, you are currently subverting the domestic technology industry, and it is very likely that Lehui will become a world-class intelligent hardware manufacturer in the near future. You have to say that you are quitting now. It is estimated that the relevant departments of the country have to come to talk to you, right?"

Zhou Jiangping put down the teacup: "That's impossible, if Zhou Jiangping quits, there will still be Li Jiangping and Wang Jiangping, but it's you, if President Chen stops playing games, then the leaders of the Tourism Committee will have to jump in a hurry. ?"

"I'm different from President Zhou. Zhou is always very busy, but I'm very free. Playing games is the greatest joy in life for me. Retirement is impossible." Chen Mo said with a smile, "I think... ...If I do retire, maybe I'll be a game streamer, and I think I'm very talented in this area."

Zhou Jiangping was happy: "Okay, Mr. Chen will be the anchor, and I will go to support you as soon as possible. By the way, I came here this time mainly to discuss the cooperation of a pop-up book with Mr. Chen."

"A pop-up book? Is that the kind of children's book?" Chen Mo asked.

Zhou Jiangping nodded, his right hand swiped lightly on the matrix glasses he was wearing, and the relevant information was directly put on the projection screen in front of him. Company profile, as well as some ready-made works.

Zhou Jiangping explained: "It's like this, Switchpro has continued to sell well recently, and a large part of the buying group is minors, that is, children. Now many parents regard Switch as a gift for their children, and this This trend is still rising.”

Chen Mo took his matrix glasses from the side and put them on. Various related data began to appear on the screen of his eyes. Sure enough, as Zhou Jiangping said, the players who activated the parent mode on the Switch showed a rapid upward trend. It can be seen that there are many A large batch of Switches has become a gift from parents to their children.

Of course, most of these enlightened parents exist abroad, and the proportion is very small.

Parents in the parallel world are more open-minded, and the Switch is relatively a child-friendly game console. There are a large number of designers on the Thunder game platform who are developing puzzle and educational games for children to play, so For some wealthy parents, a Switch is a good gift for their children.

Parents don't have to worry about their children being addicted, because the Switch has a parent mode, which can control the content and duration of the children's games, and for parents, they can also enjoy the games on the Switch.

Therefore, the Switch is gradually becoming a real "family machine", and a series of games for all ages have gradually pushed it to those slightly marginalized players.

Zhou Jiangping continued to introduce the cooperation project on pop-up books.

"Switch's performance in the children's market is eye-catching. A bookseller specializing in the children's book market approached me, hoping to cooperate and launch a pop-up book linked to the Switch. I thought about it and felt that this matter still has some prospects. So I think The thing is, since the cooperation must consider you here, you must get the authorization of the game IP."

"Imagine, if a pop-up book related to "The Legend of Zelda", "Dark Soul", "Escape from the World", "Super Mario" is released as a gift for the Switch, or sold as a peripheral, this is also considered a It's a good promotion, and players' enthusiasm for this peripheral product is generally very high."

Chen Mo nodded: "Well, it's a good idea."

So-called pop-up books, also known as moving books, pop-up books, and toy books. This kind of book is a special category of children's literature publications,

When closed, it looks like an ordinary book in appearance, but when unfolded and pages are turned, this pop-up book will jump out of the scope of a flat book, creating a three-dimensional space, providing children with To appreciate and experience better.

There are various themes of pop-up books, such as some popular science books for children to understand the world, which will introduce the shape and structure of some unique buildings in the world. When the children turn to this page, a three-dimensional opera house, a ship, a castle and other buildings will appear in the book, which is much more expressive than the plane.

Some popular big IPs have naturally forged an indissoluble bond with pop-up books. As long as pop-up books are published on the themes that children like, they will basically not worry too much about sales. Even adults, as long as they are fans of this IP, often buy a physical book to go back to collect.

Zhou Jiangping faced the screen in front of him and swiped his finger lightly, revealing more details about the cooperation of the pop-up book.

"According to the previous plan, the first batch of pop-up books mainly focused on several popular games for all ages on the Switch. As for the content of the pop-up book, it is mainly based on the introduction of the game world view and original short stories, and some stories will be extended. The hardcover version will be much more expensive, and the first version will be produced in small quantities, depending on sales to decide whether to continue production.”

"Part of the first batch of physical books will be packaged and sold with the Switch, and the other part will be sold as peripherals to normal pop-up book customers. Of course, the specific book materials, pricing strategies, design details, etc., need to be discussed in detail. , many things need you to decide, Mr. Chen."

"I'm here this time, just to have a thorough understanding first, to talk about whether this cooperation project is feasible, and then we can consider it slowly. Lehui will consider setting up a special group to be responsible for contacting booksellers. Bian may also need to send someone to cooperate and choose the theme and content of this batch of pop-up books."

Zhou Jiangping briefly introduced some ideas about pop-up books to Chen Mo, and even the bookseller already had a first draft of the book. Although it was relatively simple, it was quite good in terms of visual effects.

Chen Mo read the entire document, was silent for a moment, and then said, "That's it?"

Zhou Jiangping was stunned: "What do you mean by this?"

Chen Mo spread his hands: "This is too simple. Besides borrowing the game IP, what does this book have to do with Switch? It can be sold as two unrelated products."

Zhou Jiangping looked confused: "Mr. Chen, these are two unrelated products originally, otherwise why is it called linkage."

Chen Mo nodded: "Okay, it makes sense. Well, the pop-up book project is OK, and we can cooperate, but it can't be bundled with the Switch, and not many people buy it."

Zhou Jiangping: "Uh..."

Chen Mo added: "I have a better idea." 8) For more wonderful novels, welcome to visit everyone's school