Chapter 912 Development Strategy

"Hardcore players? Hardbox players? The name is good! Then... what about the price?" Zhou Jiangping asked.

Chen Mo thought for a moment: "According to the number of cardboards needed, make an N-in-1 package. The price of each package is within 200, including the game itself. After purchasing the game, the cardboard can be sold individually, each within 20 yuan, Just a little higher than the cost.”

"Uh……"

Zhou Jiangping couldn't tell whether the price was too high or too low.

Want to say 200 yuan to buy a bunch of waste paper boxes? That feels a bit sensational, after all, even if this broken cardboard box is specially made, the cost is almost negligible.

However, if you want this pile of broken cardboard boxes to really turn into pianos and robots, you need creativity!

Creativity is priceless!

Now Chen Mo is still demonstrating a relatively simple version. If it is officially released, the Sitch screen will definitely need some gorgeous pictures and various sound effects, and the packaging will be beautiful.

In other words, the design of the game and the design of the cardboard box are the big ones, and it is the creativity that sells. If it is really a collection of N-in-one games, if it sells for 200 yuan, then the average price of each game is only 2, which is basically the normal price.

Chen Mo continued: "In fact, there can be more derivative gameplays, such as... 'hard box players' limited-time membership and lifetime membership. We can specifically open a creative workshop for hard box players on the Thunder game platform, open source' Hardbox players' game editor. The official will release new games regularly, and other players can also make and upload them by themselves."

“Once players turn on their membership, they can buy games and cardboard at a very low discount, so that when a steady stream of new games comes out, those real hard box players can also maintain the ability to continue to pay. In addition, we encourage players to be independent Design the game and allow players to sell it, and the Thunder game platform will take a cut according to the normal game."

Zhou Jiangping nodded: "In other words, if a player designs a great hard-box game, he can also get income from it? This is not bad, it guarantees the follow-up ecology of this gameplay... However, opening a membership Will the discount reduce revenue? We can sell it more expensively.”

Chen Mo shook his head: "Mr. Zhou, whether it's the hard case, these games, or even Sitch itself, strictly speaking, they are the same as Lehui mobile phones. We don't expect them to make money. You keep the production of Lehui mobile phones at such a low level. Hardware revenue, why? Because what you want to promote is software, Lehui itself is an Internet company, not a traditional mobile phone manufacturer.”

"The same goes for hardbox players,

Through various additional value-added services, the value of Sitch itself will be enhanced, allowing more people to buy this machine for various reasons; after that, this machine will be used to expand the Thunder game platform and other game services. The game of hard box players is just a gimmick, it is the lowest level thing, and it is meaningless to sell it expensive. "

Zhou Jiangping suddenly said: "It turns out that, I understand."

Zhou Jiangping himself understood this, but the "hard box player" felt so amazing to him, so he didn't understand Chen Mo's intention for a while.

In fact, this strategy is very simple, just like why Lehui mobile phone can always maintain high cost performance, because it has never regarded the mobile phone itself as the main profit point, so each mobile phone is sold relatively cheaply.

In the era of technological explosion, it is difficult to widen the technical gap between hardware manufacturers. If the technical advantages cannot be guaranteed, the high pricing will sooner or later be miserable by the low-priced spoilers.

Therefore, Zhou Jiangping's idea when making Lehui mobile phones is to sell hardware cheaply, mainly to make ecological chains, intelligent systems, and additional value-added services, and to bind consumers firmly to the Lehui brand through the ecological chain, thereby never fail.

The same goes for "hardcore gamers".

What is this thing? In fact, it's just a gimmick if it doesn't sound good.

Making a piano out of a cardboard box, which can be used as an electronic organ, sounds great, but when you think about it, it really lacks continuous fun to play.

After seeing the concept map, splicing, and trying after the splicing is completed, these stages are very interesting.

However, no matter how sophisticated a paper piano is, professionals will only regard it as a plaything, and often use a real piano or electronic organ.

The same is true for other toys. Robots whose handles vibrate and control walking are very novel at first sight, but after playing for two hours, you may have to remove the handles and continue playing, so that these broken cardboard boxes will eat ashes forever.

This is still true for professionals, let alone ordinary people who can't even play the piano well. They expect to use this to learn piano and music. That's Shi Lezhi, living in a dream.

Therefore, this thing should not be sold at a high price. If the price is too high, some local tyrants who are not bad will buy it, but for the vast majority of ordinary people, the cost performance of this thing is almost zero.

Are you doing this to make money? Of course, there is a small part of this reason, but certainly not all.

The best thing about "hard box players" is its concept and gimmicks. Most players will think: "Wow, awesome!"

Its real value is that it's a product that only Sitch can do, exclusive entertainment for Sitch players.

"Hardbox Players" will make every Sitch player feel a sense of pride and pride, and will make other players who don't have Sitch envious. Using these cool concepts and cool cardboard boxes to attract more people to buy Sitch and further promote the game ecology of the Thunder Game Platform is the ultimate goal.

Moreover, this thing must have a steady stream of new products to keep it hot. Once players get tired of the existing hard box games and no new games are connected, the players' interest will quickly fade away .

Therefore, the workshop and membership system are a must.

The principle of "hard box player" is not complicated, it is nothing more than using the vibration technology of the handle, gyroscope, infrared, etc. to read the input signal of the carton device. As long as the editor is opened, many awesome players will naturally understand this thing after exploring. what should be done.

Since new hard-box games can be produced and sold, these people have the motivation and income, and can continue to produce more and better game resources for "hard-box players".

The membership system is to maximize the continuous purchasing power of players, making them feel that these "hard box games" on Sitch are very valuable and cost-effective, thus attracting more players to the arms of Sitch.