Chapter 968: Songjiang Fairy

Feng Yu originally wanted to see how the low-end cars were doing, but unexpectedly, the chief engineer wanted to launch a high-end automatic transmission car. In fact, Feng Yu really wants to say that the high-end cars in the future will all be manual, and that will be the mainstream in the future.

To say that the automatic transmission is high-end also depends on publicity. People who just know how to drive will not be used to it if they drive an automatic transmission. In China, automatic transmission is only available in a few imported cars. Many people may not know that cars can have no clutch.

Those imported cars are all high-end cars. Subconsciously, people regard automatic transmission as a symbol of high-end cars. But manual transmission is still the mainstream.

At this time, there is no distinction between manual transmission and automatic transmission driver's licenses in Huaxia. It was not until about 10 years ago that Huaxia's self-developed automatic transmission cars began to flourish.

And these technologies happen to be what Bingcheng Machinery Company is good at, and they still have engineers to communicate with Bingfei factory regularly. If they can make aircraft engines, is the technology bad?

Bingcheng Machinery Company is indeed leading the country in terms of automobile technology, but compared with foreign countries, there is still a gap. For example, Bingcheng Machinery Company cannot produce manual-integrated vehicles. However, some top foreign car companies, such as Porsche, Volkswagen, BMW and other companies, have already launched technologically mature automated manual models around the 1990s.

From this point of view, the technology of Bingcheng Machinery Company is at least ten years behind top foreign car companies, but other car companies like Huaxia are behind by twenty years or even more.

"After the next year, this low-end car will be mass-produced, and it will be distributed nationwide in April. As for the high-end car with automatic transmission you mentioned, you should produce a report and give it to everyone for discussion. If it is feasible , then next year at the latest, a mid-to-high-end car with automatic transmission will be launched." Feng Yu ordered.

"Then this car, we still use manual transmission?"

"The automatic transmission should also be developed, and the price should be raised, so that the price of the automatic transmission is higher than that of the manual transmission. What do you think of the difference of 10,000 yuan?"

"The cost is not that low, at least 20,000 yuan. We set the retail price at 29,900 yuan for the manual transmission, and 49,900 yuan for the automatic transmission!"

Automatic transmission, is it so popular? Feng Yu thought about it. At present, Bingcheng Machinery Company is the only Chinese car company that has automatic transmission. The price is higher, which may be good. Maybe, the automatic transmission sells better than the manual transmission, then they can make more money, and have more money to invest in technology research and development.

"You think it's feasible, as long as others don't object. You are more familiar with the current market than I am. The appearance of this low-end car also needs to be changed. It needs to look youthful, and the color can be brighter. Don't make black ones, use blue ones." Bright colors such as black, green, red, yellow, etc. The design of the car lights should also look more beautiful, not so hard, so sharp, and adopt our company's consistent streamlined design."

In the previous life, why did Qi Rui's mini car sell so well and was exported to many countries? Not just because it's cheap, but because it's sleek and looks cute. And in a model of the same size, the space application is the ultimate.

If it is just commuting to and from get off work, it is indeed a very good choice.

Feng Yu believes that if this car is well-designed, it can still be exported, and it can also sell more than one million units in the future!

"Mr. Feng, what's the name of our car? Didn't we say that we don't want to use the Songjiang brand and create a new sub-brand, just like the Oriental Deer."

"Here, let's brainstorm, do you have any good ideas?"

Now Lao Ma hasn't founded Penguin yet, and he doesn't have the name of his previous life. No one can understand the name of QQ, or borrow the name of the car from Li Dafu's previous life, Panda? The design of the shape must be like a panda.

Because of Feng Yu's appearance, not only did Li Dafu's group not appear in the previous life, but Li Dafu became the vice president of Bingcheng Machinery Company, but this can be regarded as Li Dafu's realization of his dream.

"How about calling it a pony, the car logo will look like a pony." Mr. Ma said excitedly.

Uh~~ Can't your surname be Ma, this car is called Pony, right? The company also has a deputy chief engineer whose surname is Niu. Do you want to produce a Maverick brand car next time? What do you use for the car logo, you little boy?

"Old Ma, there are cars with horses as logos in foreign countries. Have you heard of Ferrari? You do it like this, as if we are imitating it. How about we change the name?"

Hearing what Feng Yu said, Mr. Ma looked disappointed. The reason why he is so enthusiastic about this low-end car is because he knows that this car has not yet been named and will use a new brand.

From the looks of it now, it seems that Mr. Feng doesn't quite support his idea. It sounds so nice to be called a pony. Others use horses, but we are pony foals, so it must be different.

Seeing that the old horse looked embarrassed and was about to scratch his scalp, Feng Yu said, "Why don't you call it an elf? Commonly known as an elf?"

"Elf? This sounds good, but it's a bit westernized, and what about the car logo?" Mr. Ma thought for a while and asked.

Feng Yu thought about it: "It's simpler, just use the two capital letters jl and let Fengyu Design redesign it."

"Will it look good? Let's talk about it after the design is out. Maybe the design company has a good idea. Then this car is called the Elf?"

"Look back and ask the other executives of the company for their opinions. If they don't object, we will be called Elf. This name is also more pleasing, and it should be able to promote sales to a certain extent." ⑧±Miao(.*)pen⑧ ± Pavilion ⑧±, o

The inspiration for the name Genie comes from the PHS mobile phone in the previous life. When PHS was first launched, it was also popular for a while.

In addition to Feng Yu's request to Liu Mike, the front of this car should look like a smiling face, and the headlights should be big eyes, which just fits the name Elf.

...

To Feng Yu's satisfaction, all executives agreed to the name Elf. Perhaps they knew that Feng Yu named it, so they didn't object. They had all thought of names for new brand models before.

The production plan of the Elf has been officially put on the agenda, and the production lines of two factories are already being adjusted. They all have sufficient confidence in this car, because the price of this car has no competitors, and it is about the same size as Otto. , the annual output is only a few thousand units, and the cost is more than 50,000. Xiali even looks like a taxi. After the launch of their Elf, they will definitely be able to firmly occupy the low-end car market!

At this time, Li Mingde and the others also sent back the good news that Bingcheng Machinery Company officially signed a joint venture agreement with Polar Bear Motor Company.

...