Chapter 961 New Joint Venture Car

There is another important reason for Feng Yu to come to Shanghai. Li Mingde is here for a meeting. What kind of national auto industry development symposium is held here?

The Modu Automobile Group suddenly became the host, which made Li Mingde very dissatisfied.

In terms of brand awareness, sales area, sales volume and profit, how can Modu Auto compare with Bingcheng Machinery Company? Just because we still have agricultural machinery and motorcycles, we were passed away?

In fact, there is another reason, that is, the competition between Bingcheng Machinery Company and Chuncheng's First Automobile is fierce, and the above is also a click.

At night in the hotel, in Feng Yu's suite, Li Mingde and Feng Yu ate some side dishes and drank two cans of beer.

"Hmph, is Modu Automobile also embarrassed to say about us? Aren't they a joint venture? Although we are also a joint venture, we are Hong Kong capital and private capital, and our management and employees hold shares. We are the representative of the collective enterprise. !” Li Mingde said angrily.

During the meeting, the boss of Modu Automobile said that there was a problem with the shareholding structure of Bingcheng Machinery Company, and that state-owned assets were not the major shareholder. Using this point, Li Mingde was squeezed out several times.

He also said that it was a mistake for Li Mingde to hold the shares of the company himself, and Li Mingde was so angry that he wanted to scold his mother.

What's wrong with my holdings? It was rewarded to me by the company, and I was re-employed after retirement. I didn't ask for a penny of salary, so why not give me some share rewards? Bingcheng Machinery Co., Ltd. has grown from a small local factory to a large-scale machinery manufacturing factory famous all over the country. I also have made a lot of contributions, right? Otherwise, why would the shareholders agree to reward me with shares?

The boss of Modu Auto clearly said that grapes are sour because he can't eat grapes!

"Old Li, come on, why are you so angry with them? Isn't it because after they lowered the price of Santana last year, the total domestic sales surpassed ours? What is this? Counting the sales abroad, we are still number one."

Among the seven major automobile manufacturers in China, Bingcheng Machinery is still the strongest. Last year, the production and sales of small cars exceeded 100,000 units, and the magic capital was only 80,000.

And now you ask, do other people prefer Songjiang Automobile, or Shanghai's joint venture automobile?

"Several other car companies have introduced several new models this year, and the joint venture conditions are much better than the original ones. If we didn't take a step ahead on the road of independent research and development, would they have such preferential conditions?"

Indeed, due to the emergence of Songjiang Automobile, Huaxia has already taken the lead in the independent research and development of automobiles. And it also deeply stimulated several other car companies, and those car companies also became ruthless,

Some technical difficulties have been broken through one after another, and the technical strength has been greatly improved.

However, Huaxia's overall technical strength still lags behind that of foreign car companies, including Bingcheng Machinery Company, and there is still a gap compared to those in Europe, America and island countries.

For example, engine, chassis and other technologies, Bingcheng Machinery Company has just mastered the cutting-edge technology, and foreign car companies have mass-produced it a few years ago.

The technology gap between the two sides is gradually narrowing. All of this is due to the sudden emergence of Bingcheng Machinery Company, which no car company can imagine.

In the beginning, those foreign car companies cooperated with Chinese car companies. Although they exported some technologies, better technologies were strictly blocked.

And to a certain extent, they have delayed the pace of independent research and development of Huaxia car companies, allowing Huaxia car companies to develop in the direction they want and become their spare parts manufacturers.

But it’s no longer possible. Their brand in China has been greatly affected. They used to think that their car brand would penetrate into the hearts of every Chinese person, but now the most popular in China is their own country. Innovative brand, Songjiang brand!

And the development speed of those car companies has also exceeded their expectations. It seems that the development speed of those car companies is more than a year faster than they imagined!

Huaxia has regarded the automobile industry as one of the pillar industries and must vigorously develop it. And further restrict the import of cars, not only in terms of tariffs, but also in terms of quantity.

After much deliberation, it seems that the only way to continue the joint venture and authorize new models and technologies to Chinese car companies is the most in line with the current interests.

But this time during the joint venture negotiation, they found that Huaxia's attitude had changed.

At the beginning of the negotiations, they completely took the initiative. Those car companies were trapped by technology. They put forward so many harsh conditions, and the other party agreed.

But this time, they still want to cooperate according to the original conditions, and none of Huaxia's car companies agrees!

At the beginning, they cooperated in this way in order to introduce technology. Now that the technology has been obtained, and they have already fully understood it, they have even independently developed some new technologies. Although the models and technologies authorized this time are more advanced, they are not much more technologically advanced than Songjiang's old models.

With the strength of Songjiang Automobile, new models will definitely be launched. What if the models they introduce are once again suppressed by Songjiang Automobile?

At such a high price, the imported models are not very easy to sell. Isn't that a big loss? Even the employees of the company would not agree, let alone the leaders above.

So this time, they changed their tone one after another. At the beginning, they could give you 49% of the shares, but now, at most 30%, you have to pay more.

Yes, your technology is indeed worth a lot of money, but it is not very new. If you don't agree, it would be great for us to just cooperate with Songjiang Automobile. We are all our own people, and we will definitely get more favorable terms.

This trick has become the trump card of Huaxia car companies. We Huaxia have similar technologies to yours. Although a little behind, but who said they don't have new technology?

Only then did those foreign car companies realize that China's auto industry is no longer what they thought it was. Just one Songjiang Automobile completely disrupted their layout.

Audi was the first to agree, and authorized their a6 to Modu Auto, and the terms were very favorable. There is no way, people from Shanghai Motor City said, your a6 looks very similar to Songjiang-National Olympics. Although the performance is better than the top configuration of the National Olympics, others will think that we are imitating it.

Audi did not expect that a car they produced with very good performance and which has been on the market for only two years received such an evaluation. Seeing that Modu Auto contacted other car companies again, Audi panicked and took the initiative to lower the conditions. In the end, it only accounted for 25% of the profit of the new model, and had to pay twice as much as they expected.

At the beginning, they planned to ask for 49% of the shares, and they even planned to talk about 50%. As a result, it has been reduced by a large amount now!

After Aodi signed the contract, other car companies must also use Aodi as the standard, requiring the other party to increase the proportion of investment, and continuously depressing the value of technology.

In the end, among those new joint venture cars, at most one family only got 30% of the shares, and Huaxia's automobile industry technology strength has once again reached a new level!

...