Chapter 972: Gap

Only media advertising, of course, is not enough. 'Le'wen'Novel' www.しwxs520.om Feng Yu arranged for some people to drive Songjiang-Elves in major cities, driving on the main roads, especially during morning, noon and evening peak hours.

Many people who commute by bus or motorcycle can always see an elf driving by on the road. They find that this car is really beautiful, they are very envious, and even have the desire to buy it.

After the posters of Songjiang-Elf were put on the major bus stops, more people went to the 4S shop to see the car.

You can buy a car for less than 30,000 yuan. Before, they only dared to think about those shabby second-hand cars. This is brand new, and it was produced by Bingcheng Machinery Company!

The Genie car redefines the concept of a private car. A private car is a means of transportation, mainly for the convenience of travel. Stylish appearance, bright colors, energy saving and fuel saving, and economic benefits have become the main selling points of the elves. These selling points have also stimulated other car companies.

Doesn't Huaxia have such a mini car? It has been around for a long time, Otto, and it has been in production since the early 1990s. Unfortunately, it has not been sold well, the technology is backward, the appearance is bad, the quality is average, and there is no publicity. But just like that, Otok still has several factories in production, but only one can guarantee a slight profit, and all others are loss-making.

Just when they were about to ditch the tiny car, they saw the success of the Pokemon. It is also a miniature car, why is the elf so popular?

The bosses of Otto's four factories gathered for a meeting to study the future development of the factories.

"Other people's mini cars are several years behind ours, so why are theirs so easy to sell?"

"It's a matter of price. Our car sells for more than 60,000 yuan, while others only sell for more than 20,000 yuan."

"It's more than 20,000 yuan, what's the difference from 30,000 yuan? It's a hundred yuan short of buying a car? That's a gimmick!" Someone said disdainfully, with a strong sour taste in his words.

The model field they were about to give up, when others did it, it became a big seller. They sent people to see the hot sales scene, not to mention municipalities such as Beijing and Shanghai, even in some cities in inland provinces, many people are consulting and buying. Even if this enthusiasm passes, there will be more elves running on the street, which is another kind of publicity, and more people will definitely buy it.

This elf might sell more than 40,000 units this year! And what about Otto? Not even four thousand!

If you compare people, you will die, if you compare goods, you will throw them away!

"Old Wu,

Don't be angry, we are not here to complain when we study how to learn from each other's strengths and develop our Otto. Besides the price, is there any other reason? "

"Exterior design, their car looks much more beautiful, and the front face is easy to remember at a glance. The biggest feature of our car is that it is ugly!"

"There is also publicity. Look at other people. Newspapers promote for a month, TV advertisements, radio advertisements, print advertisements, etc. In terms of advertising costs alone, I think they will spend at least 20 million yuan this year. You said they can earn money from a car. One thousand yuan? You have to sell 20,000 units to get back the cost, right?"

"Is there any more?"

"Of course there are. Let's take a look at their sales channels. Songjiang Automobile has more than a hundred 4S stores, right? We can, but there are none at all. There are only a few sales points, still in the corner, where is anyone paying attention. "

"I think performance is also a big gap. We really can't match their engine technology. The performance is better than Xiali, right? Maybe it can be compared with Beverly."

Xiali and Fukang are also one of the most common types of taxis on the street, because they are one of the three major taxis, and the other one is called the yellow worm.

While talking, several people were silent, the technical gap is the biggest flaw. If they have such good skills, then other gaps can be smoothed out.

The leaders thought about it, and started with the simplest shape. It would be better if the cost could be reduced, otherwise, two or three of their four factories would really be ruined.

...

"What do the technical departments do? Take a look at Bingcheng Machinery Company. There are new models launched every year. Can't you design a new car? You always say that you have thoroughly understood foreign technology, so there is no use for it. Keep buying other people’s technology? Then what do you want?” Boss Niu of Modu Auto yelled at the company’s chief engineer.

"We can also launch a new model, but it's not very competitive. A new car always needs to be advertised, right? And the production line needs to be adjusted? At least it should be different in appearance? Last year we designed a new car, It wasn't cut off directly!" The chief engineer said aggrievedly.

Isn't our progress in engine research and development an achievement? There are other related technologies, haven't we progressed?

In general, compared with Bingcheng Machinery Company, how much does it spend on research and development every year, and there are three research and development centers, and they can cooperate with each other. As for us, let alone one, we are still smaller than others, and our funds are always insufficient. How can we do research without money? Can't even do the experiment!

"You always have a reason. Forget it, I'm too lazy to talk about you. Let me ask you, let you buy this elf and take it apart for research. Can we make it? How much does it cost?"

"We can't make an in-line three-cylinder engine, and we don't have turbocharging technology. If we build this kind of miniature car, the cost will be at least 40,000 yuan, and the performance will be even worse. There is no way to compete with them in the market. .”

The cost is 40,000 yuan, so how did Bingcheng Machinery Company reduce the cost to more than 20,000 yuan? The gap of one-third is not so easy to smooth out.

"Forget it, let's focus on Aodi A6 this year. Your technical department should also work hard. This year's research and development expenses will be doubled. If we can't launch our own car again, I will deal with you!" Boss Niu waved his hand irritably.

Damn, it's time for that Li Mingde to be arrogant again this year!

Just when they thought that Elf only had this cheapest car, Elf launched another 49,900 yuan car with a slightly different shape, more beautiful interior decoration, and an automatic transmission!

This is the first automatic transmission car independently developed by Huaxia. This once again shattered the dream of other car companies to catch up with Bingcheng Machinery Company. It turns out that there is such a big gap in technology between them!

What surprised them even more was that such a good technology was applied to cheap cars. But it also proves that the cost of this technology is not low, didn't you see that the price was 20,000 yuan higher.

In fact, this is also Feng Yu's strategy. They not only increase the value of the elf car, but also test the automatic transmission technology to prepare for the launch of the National Olympic automatic transmission at the end of the year.

After the announcement of the automatic transmission Elf, it immediately received more attention, and in the future, this car will be called a second-milk car. Of course, these are all things to come.

...

Book friend group, May 20, 98, 468, welcome to join the group (To be continued.)