Chapter 962 Make a Low-End Car
After twisting a peanut and throwing it into his mouth, Feng Yu took a sip of beer. _ ﹏雅＞文吧·
"Lao Li, in this situation, we don't need to argue with them, let alone get angry. In terms of qualifications, it seems that they made cars earlier, but how many years have you been working, and how many years has he been? In terms of corporate strength, they There are so many policy supports, but the result is that we are stepping under our feet? In terms of personal ability, he is far inferior to you. Modu Auto only has a few businesses. Our Bingcheng Machinery Company has three businesses in parallel. Which one is worse than them? ?”
Hearing Feng Yu's comfort, Li Mingde felt much better. That's right, why am I angry? Isn't it just the place for a meeting, isn't it because he ran me down, work is not based on words.
"I'm actually a little angry. Without us, he was able to negotiate the joint venture plan for the new Audi model last year? He won't be able to negotiate next year! Without us, how can Huaxia Automobile's development be so good? We have gone abroad, and they OK?"
"That's right, so you should face him as a winner and look down at him. No matter how much he talks, others are not stupid, they can see that he is putting money on his face Well, that is the performance of the weak."
"Hmph, he just wants to get promoted. If I'm ten years younger, can I get him? Huh~~ First Automobile's Mr. Sun is better than him!" Li Mingde looked disdainful. Commander, dream on you!
In fact, Li Mingde's words are a bit biased. Modu Automobile not only has this kind of small car, but also other vehicles, such as agricultural transport vehicles, buses and other models. The total sales volume is indeed higher than that of Bingcheng Machinery Company. >>>吧﹍ ·``---··===================================================================================================================. Not launched.
"Lao Li, tell me, if our cars are not exported, can you guarantee that they will be sold out in China?" At the earliest time, Feng Yu helped to contact the sales, but now it is completely handed over to Li Mingde and the others. Feng Yu is a Let go of the shopkeeper.
"With our current scale, in normal production, the National Olympic can produce more than 60,000 units, the cross-country or Dongfang Shenlu can produce more than 60,000 units, and the Red Star commercial vehicle can produce more than 30,000 units. Last year, the sales of domestically produced cars exceeded 400,000 units. This year according to our estimate, it can reach 500,000 units. Last year, our total output was more than 120,000 units, and our domestic sales were more than 80,000 units, accounting for 20% of the market share. The rest were exported to Eastern Europe and the United States. Xiangjiang and other places. This year they have a lot of new models coming off the assembly line, and I am confident that domestic sales will reach 100,000 units, but no matter how many, it may not be certain.”
At this time, Li Mingde thought again, if it wasn't because Songjiang Auto was selling well, would domestic auto companies and joint venture cars have developed so fast? Can you get such good conditions? If it wasn't for their new joint venture model, then Songjiang Automobile would account for at least 25% of the estimated sales of 500,000 units this year!
But Mr. Feng asked what this is for,
Is it not exported? No way, could it be that Mr. Feng broke up with that old boss? I haven't heard of it. > bar --=··-
The country can only reach 100,000 units next year, so it will not be easy to pass the joint venture in Russia. Unless, he can open up exports to Southeast Asia, or let Bingcheng Machinery Company produce a new model.
Feng Yu suddenly thought that Li Dafu had told him to develop a new brand and produce low-cost cars so that more people can afford cars. It is no longer a luxury, but an ordinary means of transportation!
"Old Li, didn't Li Dafu's proposal last year to produce low-cost cars pass? How about our research and development?"
"The proposal of low-cost cars has been approved. We plan to adopt a new brand, which is still under study. As for the research and development of models, it can be realized in theory, and the cost can be reduced to more than 20,000 yuan. It is less than 30,000 yuan, even Li Dafu believes that the price should not exceed 25,000 yuan, and it would be more perfect if the price can be lowered to less than 20,000 yuan. So cheap, is it still a car!"
There are low-cost cars, such as Bingfei Factory, and minivans. There is also Xiali in Jinmen, but that kind of car costs more than 40,000 yuan. If you want to buy one under 20,000 yuan, who will buy it? An imported large-displacement motorcycle is more expensive than that!
"Lao Li, what is the essence of a car? It is a means of transportation. Haven't you noticed that more and more people buy private cars now? Before, they were bought by the public, but now people's living conditions are better. You Didn’t you just buy a car yourself, and also bought cars for your son and nephew, right? The bus is only two stops from where your son lives to where he works? Right? You can afford a car worth 100,000 or 200,000 yuan, what about others, can they afford it? Don’t others want to be more convenient?”
For a person who drives a car worth 100,000 to 200,000 yuan, it is really ridiculous to buy a small car worth 20,000 to 30,000 yuan. But for those who still go to work by bicycle or motorcycle, isn’t it good to buy a small car worth 20,000 to 30,000 yuan, which is not only convenient for commuting to and from get off work, but also sheltered from wind and rain?
After all, this is a car, right? There's more space too, right? Sitting is also more comfortable, right? It's also more convenient to carry people, right?
"That can't be too cheap. He said he would get less than 20,000 yuan. Isn't that a joke!" Li Mingde argued.
Feng Yu remembers that in the previous life, Qirui achieved a retail price of 20,000 a car, and there are also world-class Tata Motors abroad, which produced cars under 2,000 dollars.
To put it bluntly, it is to make the shell thinner and the body lighter, but the safety performance is relatively much worse. But that is also safer than motorcycles, after all, there are still seat belts. Moreover, this is indeed a car with four wheels. The sales volume of Qi Rui's small car in the previous life was beyond everyone's expectation.
"I think he's not kidding. It's really possible for a car to cost less than 20,000 yuan. But the price is not bad now. How long will it take to convert theory into productivity?" Below 30,000 yuan, I believe sales should be good. There is a great price advantage.
"Mr. Feng, we really want to produce this kind of cheap car. This car can't make much money. It's better to produce motorcycles."
"Is the profit of our other cars higher than that of motorcycles? Even if the price of our motorcycles has been cut repeatedly, the profit margin is still very high, right? The important thing is the market. We can develop new consumer groups, low-end consumption Groups. No, we should target this car at young people, those who have just started working, have no savings, and want to buy a car.”
Most of the buyers of those low-end cars in the previous life were young people, and the sales of low-end cars have always been good. The body is compact, and it is more popular with girls. Parking is also convenient, isn't it?
"Then we need to buy a new production line, the current factory will be expanded again?"
"No, temporarily adjust the production line to reduce the production of Songjiang-Off-Road."
"Ah? That is the main model we export to Eastern Europe. The production of this car has been reduced. What about the export? Is there a problem with the export?" Li Mingde was a little anxious.
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Book friends group, May 20, 98, 468, welcome to join the group~~(To be continued.)