Chapter 971 Propaganda and Momentum

After the new year, Mike Liu sent over the blueprint of the redesigned elf car in person. Feng Yu opened it and took a look at the exterior, then gave Mike Liu a thumbs up.

I really didn't underestimate them, the design of this model is really beautiful. After looking at some related parameters, the trunk has also become larger, and the rear seats have been changed to be detachable. At that time, you can make it yourself according to the owner's wishes, which is very convenient.

Everyone circulated the renderings, and they all thought it was very good. I didn't expect the car to be designed like this. Their confidence has greatly increased. It seems that this car alone can sell a lot this year. Then the task of selling 150,000 units this year may be completed!

"Wang Taiwei, get ready and start building momentum for our elf!" Feng Yu said to the director of the car project.

...

After the new year, everyone went to work, and the efficiency was not particularly high, and they hadn't come out of the atmosphere of the New Year, after all, the first month had not yet come out at this time.

Many people were drinking tea and reading the newspaper, and the few words in the newspaper attracted them all.

"Others have cars, do you want to buy them?"

"If you can buy a car with a monthly salary of more than 2,000, will you buy it?"

"A car costs more than 20,000 yuan, can you believe it?"

Words like these arouse everyone's curiosity. They flipped back and found nothing. What is this, just these three questions, what are they?

It costs more than 20,000 yuan to return a car, which must be a second-hand car that has been driven for several years. You can buy a car with a monthly salary of 2,000, what a joke! Those who buy a car, which one doesn't have a monthly salary of more than five or six thousand, and has to save money for a long time. Most of the people who buy cars are the bosses, and the last ones are the leaders of the unit or company.

With a monthly salary of 2,000, even if he is a leader, he is also a team leader. It is not bad for such a person to ride a motorcycle. Want to drive?

For a week in a row, a certain section of many newspapers had these three questions, and some people who couldn't bear it, called the newspaper office to ask what it meant.

The answer from the newspaper was that it will be explained in the newspaper in two days, please wait patiently.

Two days later, sure enough, the layout changed. A picture of a car took up the entire page. Looking at this car, the appearance is really cute and beautiful. It is not as serious as other cars, but it is very youthful and fashionable.

The first day is the front, the second day is the side, the third day is the back, the fourth day is the top view,

The next few days are pictures of the interior of the car again.

Many people noticed that it turned out to be an advertisement for cars, but which car company is so stupid, you can just put the pictures together, one picture a day, isn't this a waste of advertising costs?

But they didn't realize that every day they saw pictures, they felt a little fresh, and because they were not repeated, they were really willing to look at them. If it's a picture, don't say it took a week to do this, they will have enough to see it in three days.

They all know that this car is called Elf, and the car logo is two letters stacked together, which is not pretty, but it is easy for people to remember, is the initial letter of Elf in Pinyin?

Two days later, they saw that this car was actually made by Bingcheng Machinery Company. Isn't that the company that produces Songjiang brand cars? A year ago, the news also reported that it was the first Chinese car company to export cars, and it also exported its technology to Russia.

Is this a new car launched by their company? That's right, they are the only company with such a beautiful design. Look at the cars designed by other companies, they always look lifeless.

Many people began to look through the previous newspapers again, what was said in it, a car costing more than 20,000 yuan, and this car was the one they were talking about? A car, only more than 20,000 yuan? This is impossible!

Some car companies have also noticed this news. Of course they should pay attention to other companies launching a new car. Are you also a competitor?

At first they were also very disdainful, thinking that the original text was just to attract attention, and I have to say, it was quite successful. But if you want to say that a car costs more than 20,000 yuan, how is that possible!

But immediately after, the price of this elf was marked out, and the shocking retail price was 29,900 yuan!

It's really less than 30,000 yuan. This price really shocked everyone!

If it is manually assembled by a small local factory, they will believe that the car that rattles, emits dust, and breaks down all over the place is so cheap, but the cars of Bingcheng Machinery Company are famous. Good quality, solid leather, and they definitely won't self-destruct the sign.

Is this car really worth 29,900 yuan?

How could it be so cheap, the retail price is so cheap, should the agent make money? Does Bingcheng Machinery Company want to make money? Is their cost only in the early 20,000?

Can a car be built for more than 20,000 yuan? The performance must be particularly scumbag, absolutely scumbag!

But when the itinerary parameters were revealed, they were stunned.

The power of the 1.0T engine is equivalent to that of a car with a displacement of 1.3L. Although the model is petite, the interior space is really not small. The top speed can reach 125 miles per hour, five gears, and there is even a hot and cold air conditioner!

There are also some other performance parameters, all of which show that the performance of this car is not worse than that of Xiali, or even better.

At this time, the advertisement of the elves began to be broadcast on TV. Two young men and women shared a parking space, and their eyes met, which seemed to indicate what happened.

The slogan of the advertisement is: Songjiang-Elf, the first choice for young people, the first car in my life!

The phrase "the first car in life" has stimulated many people. Many young people actually want to buy a car, but a cheap car costs 100,000 yuan, which they simply cannot afford.

But now it’s better, a car that costs less than 30,000 yuan, if you use a car loan, you can drive it away with 10,000 yuan, and the monthly repayment is less than 1,000 yuan. If you pay it off in two years, it’s really a monthly salary of two Thousands can buy a car.

All of a sudden, many young people are more excited, and it seems that this car is also very popular with girls. Driving this car can also pick up girls!

Although this car is cheap, it is a strong brand. The sub-brand of Bingcheng Machinery Company is produced by the same factory as Songjiang Automobile.

Have you heard of Songjiang-Glory? The price is 1.08 million, and you need to book in advance to buy it!

What's more, the car of this company is still an export product, and it is also building a joint venture factory in Moscow. It is the strongest among Chinese car companies. If you buy this car, you must rest assured.

Didn't the above say that you can also go to the sales point of Songjiang Automobile to enjoy after-sales service, which means that the failure rate is as low as that of Songjiang Automobile.

Why does Feng Yu advertise like this? One is because the production line is still being refitted and debugged, and the production of the Elves has not yet started.

It now appears that they succeeded!

Every day, there are constant phone calls from 4S stores to make an appointment to see the car, and the first day of the launch is not the weekend, so dozens of cars have been sold. The sales of this car this year may give you a big surprise!

... (To be continued.)