Chapter 980 Staples

Feng Yu is very fond of sports athletes, especially sports stars. Sometimes, they attract more attention than entertainment stars.

Feng Yu has invited some sports stars to endorse products, and the results are very good. It can be said that the price-performance ratio is even better than that of entertainment stars, because there are so many sports broadcasts, and many sports are liked by many people all over the world. You don’t need to understand this language. Can have fun with it.

In the previous life, nba was also very popular in China, even in the world, it was the most popular basketball game, claiming to represent the highest level of world basketball.

There are rumors that since the former Houston Rockets signed Dayao, the owner's net worth has skyrocketed, and he can earn a lot of broadcast fees and advertising fees every year.

Houston's gymnasium, the Toyota Center, brought the Toyota brand into the attention of more people. Toyota once became the number one market share in China, surpassing Volkswagen. Sales in the U.S. are also on the rise.

So Feng Yu also thought, whether it is possible to name a gymnasium in Los Angeles, such as the name Wind and Rain Center, it would be a good name, which is equivalent to a long-term advertisement.

The stadium is not only for sports events, but also for other activities such as concerts, and the exposure rate of the stadium will also be very high. With the broadcasting of events and activities by various TV stations, the effect of brand promotion will be better.

Feng Yu intends to build Fengyu into one of the most famous brands in the world. It is indeed a good choice to name one of the hottest gymnasiums.

At this time, Feng Yu also knew that a new modern gymnasium was being built in Los Angeles. It was said that the cost could reach 375 million US dollars, and the construction period would take more than eighteen months.

This new stadium will serve as the new home of the Los Angeles Lakers and Storm (Clippers), and the only home in the NBA where the two teams share. Of course, there are also events of other sports leagues, which will also be held here, as well as other commercial activities, such as concerts and the like.

There are two invested companies, one is the Los Angeles Stadium Company and the other is the Anschutz Entertainment Group. The two companies jointly established a management company. In fact, the internal management is also separate. One manages sports events and the other manages entertainment activities.

And now, Feng Yu wants to be the third shareholder, especially, he wants the naming rights of this venue.

The original name of this venue was Staples Center, also known as Staples Arena, which was sponsored by Staples Corporation. Staples means stapler.

I don't know what others think, but Feng Yu thinks this name is too ridiculous. An arena called the Stapler Center, which is so weird. What does the stapler staple, staple the basketball to the hoop?

Ralph suggested that Feng Yu first contact Staples to purchase the naming rights, and then negotiate with the management company of the stadium.

Feng Yu also thinks it makes sense. Anyway, what he needs most is the naming rights, followed by the advertisement of the venue, and the advertisement can also be handled through the team.

At this time, Staples has not yet grown into the world's top 500, but it is also the top office supplies retailer and distributor in North America, with multiple stores and multiple sales channels, otherwise it would not pay to name this arena.

Feng Yu learned of a piece of information, and he felt that perhaps from this point, Staples could agree to resell the naming rights to him, and not only did he not need to pay more, he could even earn a fortune.

...

"This is my boss, Mr. Feng Yu, a shareholder and director of Microsoft. Feng is his surname. Boss, this is Mr. Carlos Schmitz, the president of Staples."

Feng Yu smiled and stretched out his hand to Schmitz: "Hello, Mr. Schmitz, your Staples company is very surprising. Many of Microsoft's office supplies are purchased from Staples."

"Hahaha, Mr. Feng, Microsoft is the surprising company. Of course, you are even more surprising. I thought Forbes published old photos. I didn't expect you to be so young."

Knowing that Ralph is Feng Yu's assistant, Schmitz was surprised at first, he didn't know what Feng Yu wanted him for,

But presumably it was for business. Being able to do business with a rich man like Feng Yu is definitely of great benefit to the development of Staples. This is the richest man in China and Asia.

At this time, Staples' business development has begun to slow down. They urgently need to open up new markets, Europe and Asia, and they don't have so much energy to choose one and develop at the same time.

If we can cooperate with the richest man in Asia, it will be relatively easier to develop the Asian market. Even if we only develop the Chinese market, it can bring huge profits to the company.

"Schmitz, does your company have plans to enter the Asian market?" Feng Yu asked with a smile.

Schmitz was overjoyed. Sure enough, the youngest rich man wanted to cooperate with Staples!

"Of course, we have long planned to enter the Asian market, especially the largest Chinese market. I wonder what Mr. Feng means by asking?"

Feng Yu looked at Ralph, and Ralph explained: "My boss also wants to invest in office and stationery products. He thinks Staples is a good partner."

"Of course, we, Staples, are the largest retailer and distributor of office supplies in America. We have the most stores and the widest sales channels. What does Mr. Feng mean, is to cooperate with Staples to establish a new company in Asia?"

"That's right, my boss is also the largest retailer in China, the top one in Asia, and has cooperative relations with many retailers. If Staples cooperates with us, it is guaranteed that Staples can open the Asian market in the shortest possible time and let Staples grow faster."

In fact, Feng Yu doesn't think that Staples will develop well if he enters the Chinese market at this time. Staples is the largest in the Americas, mainly due to its large number of stores, and has cooperative relationships with many large supermarket chains. Moreover, the economy in the Americas, mainly North America, has been getting better and better in recent years, and there are more and more companies, so the consumption of office supplies is naturally greater. ⑧± Miao (.*) pen ⑧± Pavilion ⑧±, o

Although there are more and more companies in Huaxia, they are not so picky about office supplies. They have not yet reached the point of choosing brands. Most of the companies choose to save as much as they can, and buy whatever is cheap. This is mostly a place to choose Small factory products, or domestic products.

But if it can form a chain brand and win the exclusive agency rights of various office supplies, it will have a good development.

"Excuse me, how does Mr. Feng plan to cooperate? We have been a retailer and distributor of office supplies for more than ten years and have rich experience." Schmitz did not forget to mention the advantages of the company.

"How about we set up a joint venture company? Each takes 50% of the equity, the brand is mine, and you are responsible for the operation and management. I promise to provide the best sales channels."

"Mr. Feng, I think it's better to use our Staples brand. After all, we are a more mature brand. And we want a controlling stake, at least 51%."

Feng Yu intentionally put on an embarrassing look: "Your request makes it difficult for us to cooperate."

...