Chapter 1017 The Rise and Fall of the Industry (9/10)

After Shi Dazhu left, Zong Qingxian couldn't help asking: "President Feng, do you really think that his health care product company can make money?"

"Why not?"

"If it was five years ago, I believe it would be possible. He is also a master among the experts in the sales of health care products. I learned a lot of ideas from him back then. But that was when the health care product industry was booming, and almost all sales Health care products are making money, and there are many fake products!"

"But it's different now. After that blow, many health care product companies went bankrupt, and Lehaha also abandoned health care products and mainly made beverages. There were so many health care products on the market back then, how many are there now?"

Feng Yu nodded: "You're right, most of the original health care products are indeed gone, but haven't you noticed that there are new health care products on the market?"

"Yes, there is. This is a legal industry in itself. But the era of huge profits has passed, and even many health care products cannot be sold at all!"

"That's because they didn't find the right position!" Feng Yuxin said, selling health care products as gifts is a genius idea!

Zong Qingxian was a little confused, positioning? What is the positioning of health products? Is it just for the crowd?

"The industry has its ups and downs, and there is a big reason that affects the rise and fall of the industry, which is industrial policy! At the beginning, the health care product industry went astray, and the market was flooded with all kinds of fake products, so it was naturally cracked down. But after That crackdown just rectified the atmosphere in the industry, the fakes were gone, and the ones that could stay should be genuine."

"And did you find out that people have started to pay attention to health care products again. As long as you find a suitable entry point, it is not impossible for health care products to rise again and sell well!" Feng Yu said firmly.

"Yeah?"

"An industry has to go through rapid development, steady development, development stagnation, and then decline. However, the original health care product industry was cut in half during the period of rapid development. This industry has not really been eliminated by the market!"

Zong Qingxian nodded thoughtfully. Hearing what Feng Yu said, it seemed to be true.

The health care product industry did not decline naturally at the beginning, but declined because of the rectification of the top. Now that the industry has loosened its grip, it is possible to revive it.

But Feng Yuken lent Shi Dazhu 50 million US dollars, which made him feel that it was too risky.

Feng Yu's investment is often incomprehensible to people.

But in the end it all proved that Feng Yu was right. Maybe this time, Feng Yu is also right.

"President Feng, when do you think the beverage industry will enter a period of stagnation?"

"It's still early. In fact, our beverage industry in China is still in a period of rapid development, and it has not even reached a stable period. Let's say that the sales of our Lehaha products are increasing every year, right? Jianlibao's sales have also increased again this year. A lot, right? Then there are many new brands that have emerged, and the sales volume is not bad, do you think how many times it has increased compared to five years ago?"

"Then when will it enter a period of steady development?" Indeed, as Feng Yu said, there are still some new beverage brands emerging, and the sales are not bad.

"It will take at least ten years. At that time, the potential of cities should be exhausted, and the market in rural areas should also be developed. Sales will increase, but not too fast, and no new brands will emerge suddenly. coming."

In fact, until Feng Yu was reborn in his previous life, beverage brands continued to pop up every year, but some brands also disappeared. Either because there is a problem with the business strategy, or there is a problem with the funds.

At that time, there were many beverage brands and types in the market, but there were only a few brands that really sold well. Liangle, Kang Shuaifu, Tongtong, Lehaha, Huiyuan, Jiaduobao, Red Bull and so on.

Among them, Feng Yu admires Jiaduobao the most. With only one product, he can become the leader in the industry. What a success this is.

But this life is completely different from the previous life. First of all, Liang Le was suppressed and couldn't hold his head up, and Jian Jianbao had no intention of declining.

Le Baishi is still there, but that’s it. Le Baishi has given up the northern market and focused on the southern market. The main reason is that their sales channels are far inferior to Lehaha, and there are not so many branch factories. Not small.

Huiyuan has developed well by relying on the feature of fruit juice. Since he joined the beverage major league, he even developed better and faster than his previous life.

Zong Qingxian once told Feng Yu that if he had known that the fruit juice was so popular, he should have been ruthless and acquired Huiyuan. Now if you want to merge and acquire, they won't sell it.

But he didn't know that in his previous life, he got that force, was suppressed by Red Bull and couldn't lift his head, and later lost money even more. But in this life, the original force was developed earlier, and athletes were used as endorsements, and the sales were very good.

On the contrary, Red Bull is struggling in the country and can only be active in the southern Guangdong area. It seems that in this life it will not be as popular as in the previous life. There are also carbonated beverages, Lehaha did not develop very well in his previous life, but he is very successful in this life.

However, Zong Qingxian agrees with Feng Yu on one point. Beverages are hard to enter a recession period. Just like people always eat whole grains, drinking is unavoidable.

Some beverage brands may decline, but the entire beverage industry will not decline. Just like tea, which has been passed down for thousands of years, many people still drink it and like to drink it.

"Mr. Feng, so the industries you invest in are the ones that you think will enter a period of rapid development?"

"Almost, of course there will be some stable development, but at least in the short term, there will be no recession."

For example, supermarkets are naturally in a period of rapid development now, but after a few years, they will enter a period of stable development, and perhaps ten or twenty years later, they will enter a period of stagnant development, but it is still very early to talk about recession.

Online retailing will squeeze the living space of traditional retailing, but it will never replace traditional retailing, because online retailing will have a certain delivery time, while traditional retailing can buy and go.

There is also the motorcycle industry, which is now in a period of steady development, but after a few years, it will also enter a period of stagnation. But at that time, Songjiang Motorcycle can completely transform to produce electric vehicles, and electric vehicles will have another ten years of rapid development.

In fact, Feng Yu has also invested in industries that have not yet entered a period of rapid development, such as mining. He invested very early, but mining prices were not high at that time.

But in two years, the mining industry will raise prices in an all-round way, and it will be time for Feng Yu to reap profits.

Zong Qingxian looked at Feng Yu in a daze, could this be the secret of Feng Yu's fortune? Look at the industry and invest. But how did he see those industries?

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