Chapter 1169 Membership

Zong Qingxian came back after Feng Yu drank up a can of original force with Erlang's legs crossed, with a somewhat embarrassing look on his face. When he called, he forgot that his daughter lived with his wife.

"Mr. Feng, that's it. I'll arrange people to start renovating the hospitality hotels. Then use cash to buy the hospitality hotels from the subsidiaries. Bingcheng Machinery Manufacturing Group, please help me say hello."

"Hey, I haven't finished yet." Feng Yu held Zong Qingxian who was about to leave, "How many hospitality hotels do we have now?"

"Bingcheng, Shencheng, Jingcheng, Jinmen, Xianyang, Modu, Jinling, Hangcheng, Chuanfu, Xiamen, Pengcheng, Yangcheng, Hefei, Ningbo... There are twenty-four companies in total, and the scale is not small. Bar?"

Feng Yu shook his head: "This hotel chain should be larger in scale. First, all provincial capital cities must have one, and secondly, some larger cities must also have one. Big cities like Beijing and Shanghai should also have There are more than one. Looking back at Yuelai Inn, we also need to advertise, so as to promote our industry standard of fast hotels.”

"Is it okay to open so many hotels at once? We have to find places to build new hotels? Or should we buy other existing hotels?"

"Acquisition of ready-made renovations. This is faster and brings repeat customers. Remember to choose those in popular locations, so as not to have too high a vacancy rate." Feng Yu reminded.

"That's easy to do. It's better to be next to our Taihua Supermarket. Generally, there are hotels of this kind nearby. We can buy them and transform them into express hotels. It won't be too much trouble. Only in this way, our investment It’s going to go up a lot.”

"Don't worry, this investment will definitely earn back. Now we have to make the price cheaper. What was the price of a standard room in our hotel before?"

"It's between 60 and 120. Different cities have different prices."

so cheap? Feng Yu remembered that before he was reborn, he once lived with his wife in an hourly room in an express hotel, and it cost 80 yuan. But considering the current prices, it is also normal.

Nowadays, small hotels in general cities are only between 20 and 50 a night. They also have hot water and TV, but the TV is not very clear, the hot water is only available for a limited time, and it is hot and cold. window.

For the larger guest houses, there is a gap in the price. There are dozens of yuan, hundreds of yuan, or even hundreds of yuan, and the conditions are also different.

In larger star-rated hotels, the price ranges from a few hundred yuan to several thousand yuan. Those star-rated hotels take the high-end route, and the prices are expensive.

"Do you think that according to the standard I just said,

What should be the most appropriate price? Is it okay to raise the price? "

"Price increase? Didn't you say that this express hotel is just to be cheap?" Zong Qingxian was a little puzzled, but he definitely heard it right.

"But our service and accommodation conditions are better. The guest rooms of some star hotels are not necessarily better than our luxury business rooms. If other hotels want to have the same conditions as ours, then their management costs Waiting will definitely be higher than ours, so that our profits can be guaranteed to be higher. The premise is that their house prices are the same as ours."

"In this way, you can do a survey to see the prices of other ordinary hotels, guest houses, etc., and compare the prices of three-star hotels. Well, let the sales staff who always travel to fill in the price they can accept How much is it. As for the price, I should be 50% bullish and it should be fine.”

"What? So much at once?"

"Is it a lot? Sixty yuan has changed to ninety yuan, and the services we provide are also different. We just want to differentiate ourselves from other small hotels. We can't invest so much and still pay the same price as small hotels, right? Say, we won’t lose in the price war, but wouldn’t that be the bottom line.”

"The price is too high, so they may not come to live here? Some regular guests may also choose to leave."

"Old Zong, I just took Taihua Supermarket as an example, why didn't you realize it? Taihua Supermarket has a way to attract customers, called membership card!" Feng Yu reminded.

"You mean, this hotel can also get membership cards?"

"Why not?" Feng Yu asked rhetorically, "The advantage of being a member is that you can book in advance and check in first. Moreover, the room rate can be discounted. Different discounts can be given according to the different levels of members."

"Is there a discount on the room rate?"

"Of course there will be a discount. During the peak season, it doesn't matter if the house price is higher, because there are more people anyway. But during the off-season, you have to give some promotional prices, especially for members. In this way, when they stay in the hotel in the future, the first thing they think of is our Yuelai Inn. And their friends will also be brought by them. Although not everyone will apply for a membership card, this kind of regular customers The way of soliciting customers also has a lot to promote the sales of the hotel.”

"How much discount is appropriate?" Zong Qingxian asked in detail.

"According to the different membership levels, you can give 5% off, 20% off, 12% off, 15% off, or even 20% off, and even a 20% discount. In this way, it is equivalent to our house price It’s only increased by 20 to 30%. Compared with our better accommodation conditions, I believe more people will choose to stay. No matter what level of membership card you have, you can give breakfast coupons, and a room is limited to two people , that is, free breakfast.”

"By the way, breakfast should not only be buns, rice porridge, etc., but more choices should be given to guests. It's all like a buffet, and let guests take it by themselves, so that they feel that this breakfast is very affordable. If ordinary customers want to buy breakfast Coupon, at least ten yuan!"

"Ten yuan for a breakfast? Isn't that too expensive?"

"As a member, breakfast is free for members, and the room rate is also discounted." Feng Yu said squinting.

Zong Qingxian couldn't help laughing: "One breakfast, you can also think of a way to promote the membership card. Then how should the membership card be charged?"

"It's enough to lose the discount equivalent to three room rates. Then you can launch a campaign to upgrade your membership card for how many nights you stay in a year. The membership card is not just a discount on the room rate, but also other consumption in the hotel, such as cigarettes and water. You can also enjoy the discount. What else, you can think about it yourself." Feng Yu looked like he was too lazy to think about it.

In fact, Feng Yu only wanted to come up with so much, and he didn't know if there were too many.

Zong Qingxian sighed in his heart, Mr. Feng is really good at all kinds of business, I proposed an idea impromptu, and he came up with so many good ideas casually, what a genius.

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