Chapter 980 "Life Tavern" (44)

PPTV must be a variety show.

Otherwise, why did they recruit so many people from Mango Radio and Television?

And it was indeed done.

"The Great Challenge" and "Star Detective"...

How's the effect?

The data is very intuitive. "The Great Challenge" cost 180 million, generated advertising revenue of 150 million, and brought more than 10 million new members - just to watch the member-only version...

At first glance, it seems that the first season did not pay back the cost through advertising...

No, after "The Great Challenge" was broadcast on PPTV, it was sold to Shenzhen Satellite TV for prime time broadcast...

PPTV has reached an in-depth cooperation agreement with Shenzhen Satellite TV, and the variety shows and TV series broadcast will be priority input to Shenzhen Satellite TV for prime time broadcast.

In addition, the second-round broadcast rights were also bought to the daytime slots of BJ TV and Zhejiang TV...

Consider it a small profit!

The second season of "The Great Challenge" has started advertising investment - Nongfu Spring directly offered 120 million yuan to sponsor the title!

It will definitely make a profit!

"Celebrity Detective" is not as powerful as "The Great Challenge". From the beginning, it was a network variety show - it did not get permission to star...

Therefore, its cost is relatively low, but "Star Detective" did a good job in advertising and investment - it won a total title of 50 million from Metersbonwe before it was launched, which is a huge sum!

Therefore, "Celebrity Detective" has had no profit pressure from the beginning and has done very well...

It also attracted many fans.

Ma Dong's Miwei Media was also brought over by PPTV. In fact, Ma Dong originally wanted to debate "Qi Pa Shuo"...

He even prepared the game: Xiao Daggong did the planning, and Cai Kangyong carried the sedan chair.

Shen Xudong dislikes "Qi Pa Shuo" very much...

This program is good at packaging various opinion leaders, but it actually follows the path of Internet celebrity-style fan economic harvesting.

Claimed to be diverse and tolerant, the actual values ​​of the program are extremely single: externally it raises the banner of public wisdom, but internally it is centered on consumerism.

I thought I seemed to have some unique thoughts, and suddenly I felt like I was superior to others. In fact, these are all illusions. These so-called thoughts are just some indifferent talk and words.

You think you are a maverick pig, but in fact, you are just a pig!

Celebrities in the debate circle can indeed get into trouble. In the program "Qi Pa Shuo", a group of people bullied Jiang Sida and became a hot search topic; Ma Weiwei's divorce and love breakup were all public events, typical exhibitionism; Qiu Chen and Huang Zhizhong had issues with their stances...

The most speechless thing is that Chen Ming won cleanly, but everyone only hugged Yan Rujing, as if winning her was a mistake?

Let your true feelings express...

Ma Dong wiped his butt in various ways, but later he stopped doing it because the income was too low. If you have the time, it’s better to do Lexia. High investment, high return and long-lasting, Qi Pai said that the overall post-realization ability is too poor.

Shen Xudong directly told him that there were too many bad things in the debate circle and he should stop doing it. By the way, he recommended "Informal Talks" and "Life Tavern"...

"Informal Talks" uses the form of simulated talks to discuss the issues that are of greatest concern to young people in China today. It examines young people's troubles from different angles and strives to examine issues from a global perspective and explore answers...

You can talk about politics, entertainment, history, anything...

Three issues were broadcast. The theme of the first issue was "Global Drugs", the second issue was "How to Create Public Knowledge", and the third issue was "How Foreigners View Chinese Immigrants". They were all very sharp topics...

The on-demand rate is very good.

"Life Tavern" is an attempt to imitate "Undefended Tonight".

The scale is very large, smoking, drinking and chatting, only VIPs can watch...

Ma Dong wants Shen Xudong to open up the scene

…

The studio of "Life Tavern" is very small, has no auditorium, and is arranged like a study room...

Several sofas were gathered together, with a table in the middle. There were brandy, a pot of tea, a few packs of cigarettes and a fruit plate on the table, which was very casual.

This is the effect you want!

When Shen Xudong arrived at the dressing room backstage, Ma Dong came over to say hello and took out a page of manuscript paper. Shen Xudong took a look at it...

Very neat feeling!

Life, work, views on the future…

Shen Xudong shook his head: "Don't set a framework, just ask casually, and talk about whatever comes to mind..."

Ma Dong was surprised: "Do you even answer?"

"Since I'm here, I will definitely answer everything I know... Of course, my answers may not be broadcast..."

"Then please ask the director team to keep an eye on it during post-production..."

After chatting for a while, Ma Dong went to get ready. Shen Xudong finished putting on makeup and the official recording was about to begin. The two entered the studio and took their seats.

"I read a sentence before and thought it was very good. A person's life is like thousands of miles of mountains and rivers, with countless visitors coming and going. Some people add color to the mountains and rivers, some make the sun and the moon dull, some change the flow of rivers, and some shape their bones. The end is coming. At that time, I was just standing on the top of the mountain, looking back at the river... Welcome everyone to "Life Tavern", today's guest is Mr. Shen Xudong!"

Ma Dong made his opening remarks and glanced at Shen Xudong. The latter directly poured himself a cup of tea, and then said: "This is too artificial."

"When you do a show, you always have to have an opening statement..."

"It's up to you..." Shen Xudong waved his hand: "I've always wanted to ask you, why did you leave CCTV?"

Ma Dong smiled: "I left CCTV for the "three freedoms". Time freedom, financial freedom, and role freedom. Among them, the most important thing is role freedom."

"Actually, you may not be free if you stay. Sa Beining is quite free now!"

Ma Dong shook his head: "That's Sa Beining, I'm Ma Dong, we are different..."

"All right."

"What about you? Why do you want to do PPTV?"

Shen Xudong shrugged: "I produce and sell myself. I have my own judgment on the value of my content, but the judgment standards of the outside world are different from mine, so I will be a platform and do things according to my own standards!"

Ma Dong smiled and asked, "I heard they said it was because of the ratings?"

Shen Xudong nodded: "Absolutely."

"Do you think Yui's ratings are bad?"

"I can't say whether it's good or not. In fact, for me, in a fair competition environment, I can make TV series with high ratings. For example, several bloody dramas created by our company have very high ratings, including one "The Temptation of Going Home" has so far ranked No. 1... But in the current environment, ratings are artificially manipulated... It will be difficult for you to beat it!"

After a pause, Shen Xudong continued: "I watched "Ten Years of Love," the final work of Deng Chao's TV series career. It was really good. I thought it would definitely rank first in the ratings, but it ended up ranking third; Xu Zheng I also thought the movie "A Man Got Married" was very good, but the ratings actually ranked fourth... During that time, I was confused and had doubts about my own aesthetics. Could it be that there was such a big difference between my preferences and those of the audience? ?”

"Then how do you relieve your self-doubt?"

"Later, these two dramas were launched on PPTV. I looked at the online broadcast data and the online broadcast volume of several of their dramas in the same period... I immediately knew that it was not my judgment that was wrong, but the ratings statistics."

"...At that time you decided to start PPTV?"

"Not yet. I'll go to the higher-ups first, but their attitude makes me very unhappy..."

"What did they say?"

"Let me collect evidence to say that the ratings survey agency has zero tolerance for fraud and has been investigating...it has been investigated for three years, but there is no result!"

Shen Xudong smiled bitterly: "Actually, I can also understand that TV stations, advertisers, TV drama producers and distributors, and ratings falsifiers have formed a "tacit" supply and marketing relationship, drinking poison to quench thirst, resulting in false prosperity. There are even "fake ratings" are also a kind of ratings "Absurd statement, self-comfort, self-hypnosis."

"You can't stand this?"

"Of course I can't accept it... I have put so much effort into making a drama, and I have to spend extra money to buy ratings? Why?"