Chapter 990 70 Million on the First Day and the Limit Drop (24)
"Private Customization" is hard to watch!
Because it's a cold movie at heart...
If you want to interpret it, it is the director's anger and hatred towards this unfair reality, but because the director is still somewhat romantic and idealistic, there is still some irony...
But the audience has no embedding resonance point.
So, what’s left of the movie?
All that is left is a crude collage of indifferent and satirical passages about absurd reality. There are occasionally lines that will make you laugh, but any pleasure in watching the movie has been lost.
So, it’s hard to see…
What makes people even more speechless is the advertisements mixed with Chiguoguo. Many of the advertisements are so blunt that they affect the plot...
Feng Xiaogang still doesn't care...
However, Shen Xudong didn't say anything. After watching the movie, someone asked about his impressions. Shen Xudong thought about it and said, "It didn't meet expectations..."
"expected?"
"When you see the names Feng Xiaogang, Wang Shuo, and Ge You appearing at the same time, you must have a happy mood, but this movie failed to make me happy!"
After a pause, Shen Xudong continued: "...Actually, if you think about it carefully, it's normal. They are all important people now. They talk and laugh with scholars and have no contacts. It is difficult to feel the fireworks of the world..."
"Then...what should we do?"
"hehe…"
Shen Xudong did not answer...
Of course he knows what to do - step back and support the new director as a producer and supervisor!
In fact, Feng Xiaogang has also worked on "Destined", directed by Zhang Hao and starring Tang Wei and Liao Fan. Unfortunately, it did not have a good reputation and the box office was not good...
In addition, Feng Xiaogang was anxious to cash out in those years, and finally embarked on the journey of becoming a director by himself.
…
Shen Xudong didn't say anything on Weibo. After all, he has a good relationship with Feng Xiaogang...
But sensitive people may have noticed something is wrong - Huayi's stock price fell for two consecutive days.
It is said that Huayi Brothers held a movie viewing party for institutional investors, and "Private Customization" attracted widespread complaints from investors. A buy-side researcher’s review widely circulated among institutional investors said that the film had poor coherence and a vague theme, and was “definitely far lower than expected.” Some brokerage analysts even said, “I couldn’t even watch half of it.” Went down."
In fact, Feng Xiaogang himself said, "Private Customization" was made to pay for "1942" and has nothing to do with my own heart. (The audience) must not expect it, and I don't expect it myself! ’
Of course, the theater chain is still very generous, and directly arranged 41% of the film schedule on the first day - the film schedule of "Charlotte Trouble" was cut by 10 points, leaving 35%, and the number of shows was also one more than the latter. Thousands of fields.
It’s understandable, after all, Feng Xiaogang is the overlord of the Lunar New Year stalls!
On the 19th, "Private Customization" was officially released. Due to the reputation of Feng Xiaogang + Ge You + Wang Shuo, the audience habitually paid to support it. However, they were shocked by Chi Guoguo's core of "fulfilling oneself and disgusting others". …
In just one day, negative reviews were all over the internet!
When Zhang Yimou was filming the Olympics, he practiced on "The Golden Armor" to practice his choreography and artistic skills; when Feng Xiaogang filmed the Spring Festival Gala this year, he practiced on "Private Customization" and practiced three sketches and one recitation, and finally failed. . ’
‘On this script, why did Wang Shuo write it, how did Director Feng film it, and how did Uncle Ge act in it? ’
'My evaluation: Not as good as "Tiny Times"! ’
‘I came to see it even though I knew it wouldn’t look good. I was mentally prepared because it was so bad that I didn’t expect it. ’
'It's not bad, at least it's not called "Party A and Party 3". Feng Xiaogang is quite aware that this book is not as good as "Party A and Party B", nor as good as Shen Xudong's "Good Dream One Day Tour"! ’
But... relying on the audience base of the main creator, "Private Customization" got off to an amazing start, with a box office of 70 million on the first day.
Far surpassing last year's "囧", this year's "Charlotte" and the like...
However, on December 19th, the single-day box office of "Charlotte Trouble" also reached 52 million!
Didn’t throw away…
But Huayi's stock price fell another 8.7%. In three days, the market value evaporated by 4.3 billion...
…
"Continue to promote and run road shows... try not to get involved in the topic of "Private Customization". If asked, just say that you haven't watched it..."
"...Is it really that bad?"
"It's quite ugly. I feel like Feng Xiaogang is blaming the audience..."
Chen Xi calls again...
Entrust the "Charlotte" publicity team...
As you can see, "Charlotte" can definitely climb to the top of "Private Order" - in the schedule of the 20th, "Private Order" dropped by 5 points, and "Charlotte" increased by 6 points. The show schedule, "Private Order" "Charlotte" has 31,000 performances, and "Private Customization" has 30,000 performances...
The theater chain's attitude towards "Charlotte" is obviously better than that of "Private Order".
After finishing his instructions, Chen Xi proudly opened the computer and continued to read the negative reviews of "Private Customization"...
As I was watching, I suddenly thought of something, picked up a document and went to Gao Fenfen - CCTV recently launched an anti-corruption campaign, and the company also had to cooperate with the investigation...
After all, the TV drama department’s public relations budget in recent years has been around 100 million!
——General film and television companies spend about 5% of their total sales on public relations and reception expenses for filming a TV series. Small businesses may spend 10% to manage relationships. This part of the cost is called the "gray" cost of the TV series industry. .
If you want to promote a certain drama, you must arrange a good itinerary for the TV station’s procurement personnel. Like the unspoken rules of procurement business in other industries, the film and television industry also has them, and they are more popular!
Tianmei Media is doing well because it frequently releases hits and only cooperates with a few fixed TV stations. In many cases, it doesn’t need to spend so much money, but it still needs to be spent!
These things are tacitly understood…
But if it is really pursued, it will definitely be illegal.
It's up to Gaofenfen to solve it...
Expand these inconveniences...
…
After the start of the Lunar New Year season, Shen Xudong appeared frequently - there is no way, be it "Charlotte" or "Fire", they are all directed by new directors, and they need promotion as a 'big director' like him.
For example, today, in the auditorium of China National Theater, he was sharing "Charlotte" with his juniors. During the question period, a boy wearing glasses stood up and said, "On the day of the premiere of "Private Customization," I saw you were there too. Okay, can you evaluate it?"
Shen Xudong struggled for a while, but still said: "...This is not easy to evaluate, I can only say it is pretty average!"
"Why do you think that is?"
Shen Xudong glanced at the teacher sitting next to him, and then answered; "The most praiseworthy thing about Feng's comedy is actually the humor of the market, but the humor of the market must be rooted in the market... Director Feng did support the market in the past... But in our country this year recently It is developing so fast, changing with each passing day, and people's aesthetics and concepts are also updated in various ways. For example, if I tell you now, "Bring me a mobile phone universal charger," you don't even know what I am talking about, but the universal charger is actually the only Exited from the market for 5 years…”
"You mean he can't keep up with the times?"
"That's not true, but his understanding of humor and comedy is indeed incompatible with mainstream audiences... Let's talk about "Charlotte Trouble"..."
Then another man stood up: "Senior, do you think comedy like "Charlotte Trouble" is meaningful?"