Chapter 996 Heavy Industry Movie (Part 2) (44)

Seeing this, Guo Fan thought for a moment...

He felt that what Shen Xudong wrote was not quite right - isn't this just a Chinese-style Hollywood movie?

Heavy industry?

Previous domestic blockbusters also conformed to his so-called concept of heavy industry.

There is a lot of investment, a lot of special effects, and a visual spectacle.

Then read on: What I call heavy industry movies are not the previous domestic blockbusters...

There are three major domestic blockbusters: big-name directors, big-name actors, huge investments, and luxury props. Among them, there are especially many martial arts blockbusters.

However, martial arts movies have gradually lost their intrinsic cultural value and become only a tool to display visual effects. "Haolaihu" has pounced on China. Their investment in blockbusters is often more than ten times that of domestic blockbusters. The industrial system has made it even more difficult for China to compare. , in front of them, China's blockbusters have fallen behind, and the martial arts movies that are only an empty shell have naturally declined.

At that stage, China did not actually have a complete film industry system, and it was still a workshop-style production model.

The release of "Avatar" in 2010 made me completely understand: Hollywood's visual special effects cannot be caught up by a big director alone.

Therefore, industrialization must be carried out!

What I understand as industrialization is to get rid of the workshop-style production model and truly have a complete production process that can improve efficiency and ensure continuous production, rather than relying on the director's personal appeal and talent.

To do this, you have to make a blockbuster!

But the reality is: blockbusters require high investment and low output.

In the current Chinese film market, the rise of medium-cost emotional, youth, and comedy films has supported the box office of domestic films.

"Embarrassed in Thailand", "One Shot", including this year's "Charlotte"...

The cost did not exceed 50 million...

And more importantly, this type of film can be produced sustainably, so it has become the mainstream of domestic films.

But... this can't be done. This kind of movie still has to avoid Hollywood blockbusters.

In a head-on confrontation, there is no chance of survival.

You must make a head-turning style.

Because Hollywood is coming fiercely and its influence is gradually expanding. Now, even if Hollywood movies export American culture, they have already occupied China's blockbuster market. If Hollywood movies learn to tell Chinese stories in the future, they will know how to capture the Chinese audience better than Chinese movies. heart, then capital will soon flow to Hollywood. This is a very real problem.

When I watched "Kung Fu Panda 2", I was horrified because it was so good and it mentioned a concept: "The mind is as calm as water."

It’s no longer just superficial fists and kicks. It is the cultivation of internal strength.

This word is already a state.

The real masters cultivate both internally and externally, slowly break through and cultivate, and finally achieve the effect of the unity of heaven and man.

Hollywood already knows so much about Chinese culture!

Then let's make a shitty movie...

Fortunately, "Kung Fu Panda 2" is just an example...

For another example, in action scenes, many Chinese action directors went to Hollywood, including Jackie Chan and Li Lianlian. But you will find that after 10, 15, and 20 years, many people in the United States have learned how to do it. , you see, all the action scenes in Marvel works are done by themselves.

To what will this situation be replicated? It will be copied until 10 to 15 years later, when they understand our culture and know how to make movies that Chinese audiences like, coupled with their powerful industry, it will be terrible.

Last year, our box office ratio was 60% for domestic movies and 40% for overseas movies. Of course, most of them were Hollywood movies. Once this ratio is reversed, with 40% domestic films and 60% overseas films, or Hollywood films, capital will flow directly to Hollywood.

Capital circulates among each other around the world.

Seeing this, Guo Fan probably understood that Shen Xudong was paraphrasing the words of the group of people who had gone to Hollywood to study with them, and put them online.

My heart feels a little warm.

The next step is probably to brag about "Earth Fire"...

Well, not really.

Next, Shen Xudong wrote, "The most terrifying thing is that I made an industrial film, but it has nothing to do with the core of Chinese culture, and the market does not accept it!" ’

For example, let's say we make a monster movie, but this monster can appear in both American and Chinese movies. So what are its characteristics?

When the cultural core and aesthetic system are both Chinese, our audience will be more likely to resonate with it, and then they will feel that the story we tell, the emotions, characters, and culture we want to express are directly related to them.

It has nothing to do with it. For example, "Future Police" and "Robot". In fact, their stories are complete, but they feel inferior and untrustworthy!

This is because we have not established a relationship with science fiction aesthetics.

I know we have many fans of science fiction movies, but we have to take our time. The science fiction context has not yet been established, and we must open the scene with a few hard science fiction films...

When our hard science fiction appears one by one and the context is developed, we can film stories such as a robot and a girl falling in love.

The audience will be invested in the story!

…

In fact... Shen Xudong may not really agree with this article. He is consciously hyping up the concept of "heavy industry movies"!

Why not just call it a "blockbuster" or a "hit" and insist on inventing the rhetoric of a heavy industry movie?

In fact, this thing must be called IP in the film industry at this stage, and it has the same purpose but the same purpose!

It's just that it's a real domestic title.

There is a term for the film industry in foreign countries, but there is no distinction between heavy industry and light industry. Their blockbusters are called Blockbuster, which is what Chinese call "hot hits."

Heavy industry movies, according to the Internet: a new concept!

A new concept means a new story, and a good story means a good valuation.

Making a movie requires money, where does the money come from?

If it costs tens of millions, the film company will pay for it themselves, but to make a blockbuster film, it means investing hundreds of millions, so it has to borrow from banks and find institutional financing, so the concept of "heavy industry movies" is needed to attract investment!

There is nothing new under the sun. In fact, when the Chinese film industry reaches its peak, it is nothing more than Hollywood.

There is always a template for everything we go through.

But the media cannot tell an old story over and over again. There is too much information now, and if you want to stand out, you must find a new angle.

To be honest, Shen Xudong feels from the bottom of his heart that "heavy industry movies", or blockbusters, are naturally a direction for the future. But we cannot think that this is the future of Chinese films. It is like a student who has failed the exam and is already considering whether Tsinghua University or Peking University is better - you should make good genre films first! ’

But...he needs this thing...

Just as he expected, this Weibo post was immediately quoted by mainstream media. In just two days, ‘domestic medium and heavy industry films’ and ‘film industrialization’ became hot words…

Now...

A movie of sufficient weight needs to appear to prove that what he wrote is justified.

And then... "Earthfire" came out!