Chapter 1003 Return to Beijing (34)
"Monster Management Bureau", "Monster Hunting", including Shen Xudong's "Abnormal Creatures" all belong to the fantasy genre...
When making industrial films, in addition to science fiction, fantasy is also an option.
The idea didn't come suddenly. Some time ago, when he was at the racecourse, he thought about the theme and type.
In addition to "The Wandering Earth", he also thought of "Second Generation Goblin".
Just Liu Yifei's "Second Generation Fairy"...
"Second Generation Goblin" is a movie with obvious advantages and disadvantages. It is a mixture of comedy, romance, fantasy, monsters and other elements. The disadvantage is that it requires too much, and it is all cleverness. No one line is particularly outstanding. This is a congenital flaw. .
In addition, the creator obviously focused on deliberately creating funny clips, and was inevitably unable to outline a reasonable emotional context. The most intuitive way of spreading bloody baggage gives people the most intuitive feeling, not the loyalty and romance of love, but just a person. Straight man lusts after Silly Baitian!
The result is that what may seem like a good idea at first glance turns out to be particularly bad in practice.
But this subject matter is still very interesting, and its value for film creation is that it creates a huge world view of the coexistence of monsters and monsters.
And it tested the censorship - there was a saying before: after the founding of the People's Republic of China, you are not allowed to become a spirit. When setting the world view, the team of "Second Generation Goblins" attributed the origin of the goblins in the movie to the mating of alien genes.
In this way, the whole story becomes a science fiction background, not a strange force and chaos that violates materialism!
So you can take pictures...
As for cost…
No matter how much the cost is, Jing Tian will definitely have to pay...
Shen Xudong Studio is responsible for the production. As for the director... we will slowly look for it. There are so many talents and there is no shortage of directors!
…
On January 5th, Shen Xudong returned to BJ...
Of course, the road show work of "Earth Fire" is still going on - promotion in second and third tier cities, and later on campus activities.
But there is no need for Shen Xudong to accompany him throughout these activities.
With the fermentation of public opinion and word-of-mouth, the director of "Fire on Earth" Guo Fan is now a hot figure. Marketing accounts and self-media have variously written about Guo Fan's experience...
It's really amazing. I majored in law as an undergraduate and studied as a graduate student in management at Nortel for my master's degree. I only made 2 movies in total. The first one, "The Adventures of Li Xianji", earned an astonishing 7 million box office, which was a huge loss. The second one was " "Earth Fire", judging from the current box office trend, there is a high probability that it will exceed one billion!
At first, the self-media praised Shen Xudong’s ability to recognize people, and later began to praise Guo Fan’s project management capabilities - "Earth Fire" had more than 2,000 people at most, nearly 2,000 special effects shots, and used more than eight special effects companies...
Don’t you have the ability to get so many people to complete the filming step by step?
It's a pity that the story of fighting the wolf with empty gloves is missing...
Back to the topic, Shen Xudong returned to the capital, participated in several relatively high-level seminars, and also negotiated cooperation with China Film on the "Wandering Earth" project - a film like "Fire" was actually shot by a private company, which made China Film very passive. !
You must know that the significance of China Film Group is not only to introduce overseas films, but also to take the lead in opening up the market.
What's more, "Ground Fire" also cooperates with Shanxi Coal Mining Group...
It's okay, "Earthfire" didn't catch up, "The Wandering Earth" must keep up - China Film stated that no matter what the total cost is, they are responsible for 40% of the production cost!
By the way, they also undertook part of the overseas promotion of "Earth Fire" - Haitui Company holds Chinese film festivals overseas every year, mostly in third world countries. It is difficult for Tianmei Company to take care of copyright sales in these countries...
…
This year’s Lunar New Year not only failed Feng Xiaogang, but also Tianmei Group once again swept the Lunar New Year. The competition between Maoyan and Guevara for the online ticketing market is also a hot topic!
After all, Guevara is so powerful that he claims to have 400 million fighting cats’ eyes!
Having monopolized the film source of "Private Order", I never expected that even with Guevara's money, "Private Order" still lost to "Charlotte", and lost miserably...
The content of the movie itself speaks for itself. Let alone 19 yuan to watch a movie, even if you pay me 50 yuan and let me spend two hours in the cinema to watch a bad movie, I am not willing to do it!
Of course, Guevara also bet on four other 'literary romance' films, "Hear the Sound of Rain", "Happiness Express", "Sorry, I Love You", and "Wolf Boy". The first two are from Taiwanese films. Fresh, "Wolf Boy" is a Korean movie. The domestic box office in Korea has exceeded 6.5 million. I thought it would be a hit after being introduced to China. As for "Sorry, I Love You", the director is called Yang Zi, who is the director of "The Spirit of Dragon Horse" …,
The combined box office of the four movies is close to 10 million...
That’s right, it’s less than 10 million!
The highest box office gross was "Wolf Boy" with 4 million...
No one watched it at all, it failed miserably at the box office, and I spent 150 million yuan on it...
In addition, Maoyan has reached a cooperation with the BJ Film Festival. Online ticket purchases for the film festival are taken over by Maoyan. By the way, Maoyan is still negotiating with the festival...
Once the negotiation is completed, Guevara's last base will be gone!
In early January, Maoyan released data: it captured 75% of the national online seat selection market...
Moreover, it has cooperated with more than 5,000 theaters and obtained film distribution qualifications!
Far ahead of Guevara…
Then, Baidu Nuomi announced that it would join the ticket replenishment war, betting on two Spring Festival movies, "Havoc in Heaven" and "Macau", and had an exclusive monopoly on the film sources of "Havoc in Heaven".
Maoyan monopolizes the film source of "The Return of the Great Sage"...
That's right, Maoyan has changed his opponent!
…
"The industry chain is like this. Low-price tickets are used to accelerate the transfer of users' consumption habits from offline ticket purchasing to online ticket purchasing, and then the influence on ordinary movie-watching users is used to control the movie scheduling in theaters, and then the influence of movie scheduling on theaters is used. The ability to control takes the box office share from producers and distributors and obtains its own position in the film industry chain!"
“I call this operating expenses!”
"Of course we won't draw now. We are still in the stage of staking the field. Baidu is gone. Ahri is expected to be gone soon...Tengxun is also expected to build its own ticketing platform..."
Company, Shen Xudong is discussing the current situation of Maoyan with Zheng Zhihao and Gao Fenfen...
"Why are you so sure that Ahli will end up? They invested in Huayi, and Huayi bought the website..."
Shen Xudong waved his hand: "...Ali only believes in themselves. I heard that they are very close to Dong Ping. They plan to acquire Cultural China and then package it for sale..."
Gao Fenfen corrected: "It's not that we are close to Dong Ping, but that we are close to Boss Xiao from tomorrow's department... There are many things involved..."
Shen Xudong immediately became interested: "Elaborate..."
"To elaborate...you don't want this book?"
"…All right…"
Shen Xudong changed the subject and asked Zheng Zhihao: "Do you want to make some online movies?"
"Online movie?"
"Well... PPTV is preparing to launch a group of online majors..."