Chapter 1039 They Are All Old Friends (24)
Talking about the Internet is actually quite boring...
At this time, the traditional film circle was hostile to the Internet - Gao Jun said directly: BAT enters the movie, I have several comments, it is a spoiler! Speculator! Imagine that in the future, there will be no ticket offices in Chinese cinemas, and hundreds of thousands of film workers will be laid off. They have changed the original rules of the game.
Internet companies are also confident in subverting the traditional film and television landscape...
During the Shanghai Film Festival, Tencent Video held a press conference and announced the launch of the "Additional Wings to the Tiger" film plan. This year, it will invest in 6 films including "Zhong Kui Conquers the Demon: Snow Demon" starring Chen Kun.
Baidu's Robin Li also invested in a Los Angeles film production company in February this year. The first project will be a 3D animated film called "Wukong" with a budget of US$40 million...
Of course, on the surface, Ali and Tencent state their stance: We don’t make content, we graft Internet thinking into movies and create new business models!
Then, when it comes to movies, terms such as 'cultivating high-quality IP, using big data to guide script planning and actor selection, online movie marketing, fan interaction, pre-sale of movie tickets, and derivatives development' are used...
This topic cannot be continued...
Then Wang Changtian mentioned the value of stars: "There are some films that although various statistics show that they are very high and the market value of their star casts is also very high, in the end they did not sell much at the box office."
"I have doubts about the box office appeal of celebrities. What do you think?"
Shen Xudong answered first: "In stages, the 1980s and 1990s should be the period when stars have the strongest box office appeal.
Double Monday 10%, including Li Lianlian, are strong box office guarantees. Basically, as long as movies with them appear in them, they will not worry about box office results.
Because during this period, the scripts were basically tailored around the stars. When the script, director and the entire crew were all serving a star, the box office naturally had to be driven by the star himself. "
"In the era of blockbusters, big directors collaborate with popular actors. For example, "Heroes" is a typical movie with a large number of superstars. At this time, the most popular movies at the box office are often of this type, and so-called big productions are also being piled up. Stars attract the audience's attention.
During this period, actors still maintained their appeal at the box office. Andy Lau, Tony Leung, and Takeshi Kaneshiro can all be counted as representative stars of this era. "
"The climax of this stage is actually "The Founding of the People's Republic of China". Let me tell you clearly that we are selling star casts...and "The Founding of the Party" has already shown its decline. In fact, from my own perspective, the quality of the stars in "The Founding of the Party" is better. ,but…"
"Since then, the market and audiences have matured day by day, resulting in the star's box office appeal being far less than before, because the audience will no longer be naive to buy a movie just because of a name. People have increasingly valued the quality of the movie itself."
"For example, there was a movie "Village Night" the year before last, which gathered more than 100 stars. It was released on the same day as "Detective Chinatown". Then "Detective Chinatown" had a box office of 1.38 billion. I didn't pay attention to the box office of "Village Night" , it should be 30 million..."
"In addition, the same goes for fan movies. Traffic only attracts fans. No matter how you make "Tiny Times", the box office will be over 500 million at most!"
Yu Dong answered: "This is an era without superstars! When I used to watch Hong Kong movies, I felt that Jackie Chan and Chow Yun-fat were really superstars, stars among stars... In an era when the entertainment industry was relatively scarce and technology was relatively backward, it was easy for superstars to be born. The same goes for Hollywood, from Greta Garbo, Clark Gable, and Hepburn to Michael Jackson, Marlon Brando, and Tom Cruise.”
"Don't talk about superstars. It's hard for today's stars to achieve the achievements of the Four Dans Double Ice! The most popular ones now are those with traffic, such as Yang Xiaomi, Zhao Liying and Tang Yan..." Speaking of this, Yu Dong looked at Looking at Shen Xudong, the latter immediately picked up the microphone: "What are you looking at me for? All three of them have established their own companies..."
"I want to know what Xudong thinks of traffic stars!"
Shen Xudong smiled: "Traffic is actually a technical term of the Internet, unique to the Internet era. The traffic stars we discuss all day long, the word "traffic" in these four words actually represents "traffic entrance" or "traffic entrance" The concept of "traffic interface".
In layman's terms, the reason why a star can be called a traffic star is that he must have one of the most important things, attention. A large number of real people follow the star's activities.
Traffic has never been a bad word. For example, although the Four Kings are not from the Internet age, they must have been the first choice for street advertising magazine covers back then. The way traffic is expressed has changed, but it does not mean that traffic has disappeared. "
"Today's traffic is only limited to fans. When everyone can accept it, he (she) will no longer be traffic, but the king and queen..."
…
In fact, Shen Xudong didn't tell the truth.
Before the term "traffic star" appeared, celebrities, whether powerful or idols, used their works to attract people to become their audience. By continuously providing high-quality works, they maintained their audience and continuously expanded their social influence. power and social credibility, and at the same time convert social influence into economic benefits through advertising and endorsements. This is a long-term process.
In other words, the work comes first, and then the rest!
The emergence of traffic stars is actually the blessing of capital, which directly breaks this long-term and slow star-making model and replaces it with a traffic model driven by capital.
Unlike ordinary celebrities, popular stars do not rely on works, but rely on strong organization and brainwashing marketing to attract a group of fans in a short period of time, and then have works...
But Yang Xiaomi, Zhao Liying, and Tang Yan are not in this model. They first have works and gather a lot of fans before they turn into traffic.
…
"It's very good. Han Han's works will not sell any worse than Guo Jingming's!"
At the end of the forum, Wang Changtian found Shen Xudong and chatted about the fact that Guangzhou Lighting had obtained the distribution rights for "We Will Meet Again"...
"But that movie is a bit artistic..."
"Isn't it a pure art film?"
Wang Changtian shook his head: "That's not true..."
Shen Xudong's so-called purely literary films are the type that completely abandon commercial narrative and do not please the audience.
The most typical one is "It's Worth It"...
It is a story about a person writing a eulogy and doing some things in the funeral industry. There is no background music, no sensationalism, and no ups and downs. The characters' emotions are all restrained.
Who would watch this kind of movie?
Do you like watching European movies?
Sorry, I have watched movies such as "The White Ribbon", "Love" and "Her", and I have no interest in "It's Worth It" at all!
Whether it is exploring human nature, death, or future technology, although there is no sensationalism and restrained emotions, the stories are deep, and even the plots of these movies are very compact, and you will be deeply shocked after watching them.
Pulling back, Shen Xudong waved his hand: "As long as it's not a purely literary film, then it's no problem... How did you get the distribution rights?"