Chapter 1068 There Is No Way to Predict the Content Industry! (Twenty Three)

In fact, regardless of their popularity and commercial value, the acting skills of Yuan Quan, Qin Hailu, Yin Tao, and Mei Ting are not weaker than those of big stars...

To be honest, in addition to Zhang Ziyi, who has won 9 Chinese-language awards, including roles in classic works such as "Crouching Tiger, Hidden Dragon" and "The Grandmaster", she can be regarded as the top three actresses in film history after Gong Li and Maggie Cheung. .

Compared with the less famous Tsing Yi actresses, the other big stars have no advantage in their own business abilities.

In the original time and space, from a market perspective, 2013's "Youth" and "The Grandmaster" were already the last glories of these so-called big stars.

From then on until later, for the entire ten years, among the 70 movies in the top ten at the annual box office, there were only 4 movies: "囧", "Escape", "The Meg" and "The Climber"...

In these works, the big flowers are basically the heroines with side effects...

In future commercial blockbusters, the consensus when choosing a heroine is to either find a Tsing Yi actress with good acting skills, or simply choose a newcomer...

This is because the commercial films that will hit the market in the future are basically big productions with male stars leading the box office. We have already spent money to hire male stars, and it is a big deal to spend high salaries to invite big stars who have "starlight" and "famous status". Very not cost-effective~

Oh, the promotion of "Heart Blossom Road" is very conventional: ticket reimbursement + road show + online word-of-mouth marketing...

We are going to spend 60 million to make up for the tickets. Tianmei Media, as the publisher, will spend 10 million, and Maoyan platform will spend 50 million...

Now, it is you, Maoyan, who is rushing to grab the market...

The issuer has already subsidized 10 million, which is enough to give you face - Maoyan has only raised US$500 million, and it’s not like it has no money...

…

Online ticketing platforms have been beaten into pieces...

In particular, Maoyan has opened peripheral sales directly on the platform, among which the peripheral sales of "Nanhai Guixu (Part 1)" exceeded 28 million...

What is this called?

E-commerce!

Baidu CEO Robin Li announced at the Baidu Nuomi "Member+" O2O ecological strategy conference that an additional 20 billion yuan will be invested in Nuomi business in the next three years. The money will be invested in two core directions - catering and movies...

How to allocate it specifically?

Zeng Liang, vice president of Baidu and general manager of Baidu Nuomi, gave a "wolfish" answer: "We will provide as much funding as is needed to ensure the number one position in China's movie seat selection market."

Taopiaopiao also said, ‘Taopiaopiao must strive for first place, the faster the better! ’

And the willingness to Taopiaopiao is even stronger - Taopiaopiao is backed by Alibaba, it is an e-commerce business, and movie derivatives are a blue ocean market...

In Hollywood, it has become almost normal for movie derivatives to exceed box office revenue. For example, the entire box office revenue of the "Star Wars" trilogy was US$1.8 billion, but the revenue of its derivatives exceeded US$4.5 billion.

And derivatives also have secondary communication attributes, which are also of positive significance in increasing movie box office.

If Ali Pictures wants to make a difference, it will naturally have to develop derivatives...

Moreover, if the derivatives are well done, they can attract powerful film producers to choose the platform...

When the sales of movie derivatives become an important way of marketing and revenue growth for the film studio, whoever can drive the film company's overall income will inevitably become the film company's preferred partner in the future.

Guevara has been eliminated. After the first round of reshuffling the online ticket sales platform, the remaining ones are not short of money!

Who will be left behind in the second round of shuffling?

Hard to say!

…

After the release of "Butterfly Love", Shen Xudong paid attention to the first-day box office: 167 million...

Then he stopped caring about the movie - it was a sure win.

This year’s National Day release is not without its rivals, including Ann Hui’s masterpiece “The Golden Age”, the sequel to “The Ruffian Hero: Dawn of the Ruffian Hero”, and yes, “Dam Break 3”, “McDull”…

Yes, except for Tianmei Media, several other established film producers are collectively absent...

A very wise choice - if you know you can't beat him, just don't try hard!

Then why does "Golden Age" think he can do it on his own?

A strong star cast, as well as the theme of the Republic of China - the Republic of China era where a lot of people on the Internet gathered masters.

And the most important thing: Baidu Nuomi supports it!

Big data support: The conclusion is that the final box office of 200 million to 300 million is the box office expectation they gave.

According to the relevant person in charge of Baidu at the time, this result was a combination of Baidu search data, Sina Weibo data, and the historical box office data of Chinese movies in the past five years, including actor popularity, director popularity, movie attention, release time, etc. Scientific judgments made by dimensions...

That's right, every aspect has been considered, except the movie itself!

This also proves that big data + movies = nothing!

Shen Xudong had to prepare a speech and was invited to attend a symposium of writers and artists.

The theme of the symposium - Achieving the great rejuvenation of the Chinese nation requires the prosperity of Chinese culture!

This symposium is definitely the highest level in the mainland...

Of course Shen Xudong attaches great importance to it.

He was thinking about the topic of his speech - he is the representative of young filmmakers, the only one born in the 1980s among the eight representatives, and the only one who does not have a temporary job...

The other seven: Teacher Tian Hua is an artist who is like a living specimen;

Liu Xiaolingtong is a first-class actor in the China TV Drama Production Center Actors Troupe;

Li Xuejian is Vice Chairman of the China Federation of Literary and Art Circles, Chairman of the China Film Association, and a first-class actor at the National Theater

Wang Chaozhu, first-level screenwriter of Zongzheng Repertory Theater;

Chen Kaige, Vice Chairman of the China Film Association and first-level director of the China Film Group;

Feng Xiaogang, Vice Chairman of China Film Association, first-level director of BJ Television Art Center;

Chen Daoming, a first-class actor at BJ Television Art Center;

Lan Xiaolong, a second-level screenwriter at the Television Art Center of the BJ Military Region Comrades Art Troupe...

One and only Shen Xudong’s introduction column says ‘film director, screenwriter’…

He is going to talk about something around the two themes of the ‘Chinese Dream’ and ‘a community with a shared future for mankind’.

The Chinese Dream is different from the American Dream. The American Dream is about personal values, while the Chinese Dream is about national rejuvenation and common prosperity...

Therefore, "Home at One Point" is more meaningful than "Chinese Partner"...

Pull it back...

Just because Shen Xudong didn’t pay attention to this year’s National Day schedule doesn’t mean that the industry doesn’t care either…

After all, before the release of "Golden Age", Baidu Nuomi had already announced in advance that based on big data, the film's final box office would be between 200 and 300 million, and it also launched a crowdfunding project similar to Entertainment Bao - Baifa Youxian!

Baidu claims that the Internet will allow people in the film industry and investors to once again witness the power of big data and bring more big data to film investment, production, marketing, distribution, derivatives and other aspects.

Then...the box office of "Golden Age" did not reach 30 million during the National Day holiday...

Chen Xi directly posted on Weibo: Internet + big data + crowdfunding + movie = "Golden Age"?

This Weibo led many people to discuss big data...

‘There is no way to predict the content industry! ’

‘I think the problem may lie in the data source and algorithm. For example, the selection of comments on Weibo is not representative, or someone brushes comments, or the selection of crowd classification is inaccurate. But on the other hand, don’t deify big data and think that big data can predict everything. This is not the case. ’

Shen Xudong, who finished the manuscript, also joined in the fun: "As soon as I saw this subject, I knew it was no good... Is Xiao Hong still in the 'golden age'?

This is similar to some people's advocacy of gathering together the great masters of the Republic of China...

We have studied history and found that the Wei, Jin and the Republic of China are quite similar. They were both the eras that "literary people" liked to brag about most, and they were also the most cowardly and darkest eras! Also have to add a big gift! "