Chapter 1103 Pimp? (14)

Rich second generation entrepreneurs…

If a rich second generation spends all day eating and drinking to show off their wealth, it is really difficult to lose all their wealth.

If you suddenly have an idea to invest or start a business, it is quite easy to lose all your wealth based on your strength.

To be honest, I have never seen a few truly rich second generations lose their entire fortune by eating, drinking, and whoring, but there are quite a few who are positive and work hard to learn how to invest and lose their entire fortune.

The most typical example is Lifan Group.

The eldest son of Lifan, the "Wonderful Brother", lays down on his back since he was born, drives a Bugatti, and plays in heaven and earth... Lifan basically doesn't care much about Lifan's affairs.

Lifan Princess Suowei, the "Sister Struggle", studied in the United States, worked conscientiously, and carried out vigorous reforms. She became 007 and worked hard for the company. Then, Lifan Group went bankrupt...

If you look at history, people who lose their ancestral property are often those who are either pretentious, do business, and make big bets, or they are addicted to gambling and lose all their ancestral property.

Starting a business?

Create a hair!

The reason is very simple, let’s analyze it a little: when the second generation of rich people start a business, they always like to attract friends around them. Everyone’s father is doing something, and they seem to have very good resources. Everyone hit it off immediately, each invested hundreds of thousands, and started working directly.

A problem emerged within a week of starting the company. There was no main executor, everyone was just talking, rights and responsibilities were not clear, and execution efficiency was low.

The second point is that it is difficult for the rich second generation to estimate labor costs. He was so used to judging others by himself that he felt that he was so tired from doing this, so his salary had to be higher, 20,000 yuan a month, and he asked a younger brother to come over and help.

But in fact, this job is a position that costs 3,000 yuan.

Office costs are also a big deal. In fact, the company can rent a one-bedroom apartment in a residential building in the early stage. The second generation of rich people cannot do that. They have to rent an office building. When renting an office building, they also need to buy new office supplies, which costs a lot of money.

In terms of cost control, the second generation of rich people is not a good gimmick. People all know that you are a second-generation rich person, so they charge higher prices for everything because they know that you are rich and cannot afford to bargain.

Countless small costs are all magnified, and together they become a big number that can bring down the company.

Another reason is that we are too superstitious about self-media.

Self-media propaganda is indeed useful, but it is not worth being superstitious.

As soon as the product was finished, he couldn't wait to promote it. He felt that as long as Weibo, Xiaohongshu, Douyin, and official accounts found a large group of marketing and promotion, everything would be fine.

He didn’t bargain, or a creative brief, or even an expected rate of return…

After the advertisement, I invited the promoter to drink in the evening, and opened a few bottles of spades just to save face.

Looking back, the budget was spent and it was of no use.

Finally, the second generation of rich people like to go to the Red Sea to kill!

Just chasing the wind...

The problem is that chasing after the trend and chasing dividends is basic knowledge that everyone knows, but many times when you realize that a certain industry is a trend, it means that it has become a red ocean.

One netizen commented on Wang Shicong's entrepreneurship: The most dangerous time in his life was when he watched his ig team win the championship in 2018.

At that time, Xiao Wang drove Panda TV, led the ig team, and earned 400 million into 5 billion (valuation) while playing...

If the next script is correct, he should step in to integrate e-sports resources, and even introduce Wanda Entertainment to get a share of the pie with big capital like Tengjing.

Fortunately, his father made a mistake and his loan was withdrawn from the bank. Wang Sicong didn't pay attention and couldn't make up the money.

In an instant, his assets collapsed like a mountain, completely shattering his dream of struggle...

It's good, otherwise, I really think I am the chosen one...

…

"Live broadcasting is a very low-tech thing. To do game live streaming, you have to pay extremely high bandwidth fees. It's not cost-effective at all..."

"But I think Douyu's valuation is close to 10 billion... They said they would live stream this track..."

"What do you care about us?" Shen Xudong waved his hand: "We are just a film and television company. The reason why Maoyan platform introduced live broadcast is to promote movies, make short videos, and even more to promote PPTV..."

"We don't do any live streaming of games!"

"Then what if Tianmei Games needs a live broadcast platform?"

"Then..." Shen Xudong changed his mind: "Let them invest in Maoyan... Anyway, Maoyan has more than 200 million registered users. In addition to buying tickets... these people can also watch the live broadcast!"

"Then we still have to join in!"

Shen Xudong scratched his head, and then said: "Go and talk to Tengxun and ask them for 3 billion... Otherwise, I will build my own ecological chain!"

Its own ecological chain relies on the user reserves of PPTV, Tianmei Entertainment and Maoyan itself to spend money on live broadcasts and short videos...

Short video track…

Douyin, Bilibili, Kuaishou, Xigua Video, Xiaohongshu...

Shen Xudong knows that there is a high probability that he will not be number one on the track - Douyin is a product of ByteDance All In.

However, using Tianmei’s star resources and film and television resources, it is not a big problem to be among the top two in the industry!

Chen Xi immediately asked: "Are you doing a live broadcast?"

“There’s not much market potential in just doing live broadcasts… I’m going to switch to the short video track!”

"Why? We make long videos."

“…Short videos belong to the UGC model, which means users create content and don’t need to provide the content themselves, which saves money…

Long video platforms require spending a lot of money to buy or create content. For UGC, there is no content without users. The more users there are, the more high-quality content there will be, and the greater the advantage. Therefore, it is difficult for UGC to accumulate users in the beginning, but Once we have hundreds of millions of users, we will have a huge competitive advantage... The biggest advantage we have in making short videos is... copyright! "

"copyright?"

"Yes," Shen Xudong nodded: "Nowadays, popular film and television essences are copyright-free. We can use this as a starting point... In addition, pay more attention to the political situation..."

"Okay," Chen Xi nodded and changed the subject: "I heard that you have been dissatisfied with your desires recently?"

Shen Xudong was holding tea and preparing to drink water. Hearing this, he directly sprayed: "What the hell?"

"...Pay attention!" Chen Xi didn't pay attention and was sprayed with tea on his head...

"Dissatisfied with your desires?" Shen Xudong pointed at his face: "Do I look like him?"

"I heard what they said..."

"Who? Who spread rumors?"

"...Recently PPTV produced a variety show called "First Grade"..."

Shen Xudong said angrily: "Is it none of my business?"

“There are some little girls who are of good quality!”

Shen Xudong rolled his eyes at her: "... In the first grade, you choose a child actor?"

"No, they are freshmen...first-year students from the three major universities, China Theater, Shanghai Theater and Nortel, are participating in the show together!"

"The Chinese Opera actually allows first-year students to go out?"

Chen Xi explained: "...Three major universities compete on the same stage, and in the end, a suitable team is selected to star in the graduation drama... The Chinese drama can't lag behind!"

"...That's quite exciting...Who did you find?"

"I told you there are some girls who are really good. I signed a few..."

"No, why are you telling me this?"

"Let me introduce you..."

"pimp?"

"It sounds so ugly, please give me some guidance so that they can avoid detours!"