Chapter 1118: Get Traffic
Delay the drama…
If it’s just a non-mainstream thing from a small circle, there’s nothing wrong with it!
But the circle is broken...
Moreover, with the support of capital, starting from "Chen Qing Ling", Dangai dramas have allowed capital parties to see this big fat meat, and it can also serve as a cash cow...
"Chen Qing Ling" has successfully exceeded 10 billion views, and with after-sales services such as super points and concerts, the show has made huge profits.
The most important thing is that the show has won two golden mountains, Xiao Zhan and Wang Yibo.
"Shanhe Order" was broadcast in 2021 and also benefited a lot.
It successfully made Gong Jun and Zhang Zhehan famous, and also revitalized many crotch-pulling platforms like Youku.
The most important thing is that capital has gone crazy in this field and has violated the normal laws of film and television, using deliberate artificial means to 'create stars', 'hype', and 'cut leeks'...
Capitalists quickly discovered that "Danmei IP adapted dramas" are a shortcut to quickly create stars and make an unknown newcomer or unknown actor become famous and become a top traffic star.
Once things in the niche field are supported by capital and openly appear on the mainstream stage, bigger problems will inevitably arise.
The reason why niche culture is called niche culture is because it is not suitable for publicity. Only by enclosing the niche can it live longer.
Broadcast overseas…
It’s also a good choice!
Then Zhao Xin talked about the issue of traffic - it is undeniable that most of the dramas starring traffic actors are bad movies, but the click-through rate and the method of attracting traffic are indeed effective!
"Those fans are really willing to spend money. I heard that the two dramas "Tomb Raiders" and "Old Nine Gates" attracted more than 20 million VIP payments..."
"But their content reserve is definitely insufficient," Shen Xudong paused and continued: "What fans want is destined to be niche, so what we want to do is make popular works!"
"But what streaming media does now is segmentation and segmentation. We are not a TV media!"
Well, Zhao Xin is right.
TV stations are traditional media. Due to investment return constraints, their creations will inevitably pursue the so-called greatest common denominator of social consensus, and there will be certain constraints on subject selection and creation methods.
But streaming media is different!
Streaming media, subscription systems and online platforms have led to the creation of content without pursuing the greatest common denominator of social consensus. As long as the target user group can be accurately covered, it is possible to break even and even make a profit by relying on the subscription fees recovered in advance.
The way PPTV started is different from TV media.
He made his mark with fantasy, supernatural, and criminal investigation dramas, and went overseas before the mainstream took action. In three years, he became the overlord of Asian streaming media!
But things like traffic dramas...
Shen Xudong didn’t want to do it from the bottom of his heart!
"Do you have any idea?"
Zhao Xin immediately expressed his thoughts: "It's very simple. Find a famous traffic, not so annoying, and help her tailor a drama!"
"Which traffic is not annoying?" Shen Xudong shook his head and said, "Who is suitable?"
"Song Qian!"
"Song Qian?"
"You don't know her?"
"of course I know!"
Those who have developed in Korea and returned to China will have buffs. See Han Geng in the past, Lu Han, Wu Fanfan, Zhang Yixing, Huang Zitao...
The same goes for Song Qian.
When he debuted as the leader of f(x), he gained a lot of popularity by running various variety shows. After returning to China to develop, he has a good relationship with Mango Channel. "Love Breaks In", "Fantasy City", and "Beautiful Secret" are all broadcast on Mango Channel. !
Hunan Satellite TV is a very good platform, and the ratings of the two dramas are already very good for a newcomer who has just returned to China to develop.
But it's strange...
The public doesn't discuss her much...
So much so that Shen Xudong had to think for a while before he knew who she was.
Well, a very typical idol - no one except blackmailers and crazy fans care about him!
Even after becoming the Golden Eagle Goddess, not many people scolded her...
No, Yishui's mocking dress - 50-50, directly brings out the shortcomings of the figure: short legs and big butt!
Ahem...
Shen Xudong glanced at Zhao Xin: "Do you like her?"
"It's out of the question..." Zhao Xin said sincerely: "Isn't there no better choice... I'm really greedy for Yang Tianbao's body. Do you dare to use her? I don't dare to do it anyway!"
Shen Xudong was surprised: "Are you greedy for Yang Tianbao?"
"What's wrong...Oh, I remembered, you had an affair with her!"
"Not just one leg, but several legs... But at that time, she was a young model and a young actress, and her main identity was peripheral... It was different from now!"
"What's the difference?"
“The prices are different…”
"Bah!" Zhao Xin rolled his eyes: "She is already married, so speak with respect!"
"He came from a small circle and became famous. This thing is ingrained in her bones, and it is also the path to her success. She will not give up easily..." Shen Xudong glanced at Zhao Xin: "Do you want to get to know her?"
"I've known her for a long time. It was Huang Xiaoming who was originally chosen for "Operation Red Sea"!"
"It's so shameless. You use filming to send someone's husband away, and then you do whatever you want?"
"That's why you think so...I'm not that shameless..." Zhao Xin shook his head and returned to the topic: "What do you think?"
"Whatever, is there a suitable script?"
"How about..."Why Secretary Kim Resigned"?"
""Secretary Kim"?" Shen Xudong was very unhappy: "You touched my inventory again?"
"Secretary Kim", "Strong Woman", "The Third-Rate Road", "Always Treat Me to Dinner" including "My Liberation Diary" and "Relic Cleaner" are all projects in Shen Xudong Studio's reserve...
Zhao Xin was very calm: "Only by touching your inventory can we show our sincerity!"
"Then we need to shoot well and find a director who can train actors..." Shen Xudong just complained and asked casually: "Who is the leading actor looking for?"
"Recently there is a new guy named Ren Guochao who is good and has a good temperament..."
"Then use him... But let me remind you, even if Victoria Victoria is used, the salary cannot be higher than 400,000 per episode!"
"I understand..." Zhao Xin waved his hand: "I will make an appointment with a few more traffic to have a good talk. Let's not talk about price, but talk about ideals first..."
"Um…"
…
Most traffic users are very anxious...
This kind of anxiety is lack of confidence in oneself!
It's normal. In the past, when idols reached a certain age, transformation was a topic they couldn't get around.
Most of them failed!
Only Chen Kun was lucky. After "The Golden Family", he wandered on the path of a young master in the Republic of China for a few years. Fortunately, he met Tsui Hark, who loved to explore "androgynous" nature. "Flying Swords of Dragon Gate" is not good to watch, but Chen Kun not only consolidated his beauty image by relying on Yu Huatian's sinister and charming character, but also successfully made it to the big screen.
Although he has not won any of the three Best Actor Awards over the years, the fact that he plays two characters with completely different personalities, Yu Huatian and Feng Lidao, has almost permanently imprinted the label of "good acting" on Chen Kun.
The idols of the past were a little better. When they became popular, social media was not that developed. People knew them through their screen roles.
If you want to transform, just star in works...
It’s difficult at this stage!
Large IP + traffic is regarded as the box office and broadcast guarantee for film and television dramas.
Traffic fans are celebrating their birthdays, fans can buy light cards all over the world, and fans of new movies book the whole show.
The scenery is really beautiful, and the array is really big, but problems soon arise.
Celebrities who rely on their faces and fans will get older and older, and their off-screen image will be diluted too much, making their transformation particularly difficult.
The most typical example is that Yang Xiaomi acted in "Baby". She had all the images necessary for a female star to transform into a rural and artistic film. As a result, the box office failed and her reputation was not good...
The road has just begun, and the past life has become a reality show, and it is inevitable that the image will be diluted.
If you don't want to be overwhelmed by the new generation, you can't be obsessed with temporary attention. You must continue to output works, and they must be high-quality works!
It just so happens that Tianmei Media + PPTV is recognized as a good cake maker...