Chapter 1155 Ideas and Plans (Part 2)

In the original time and space, "Chasing the Dragon" was not very popular in Hong Kong. The box office was only 19 million Hong Kong dollars. It failed to beat "Chun Jiao Saves Chi Ming", "The Hurt Locker" and "Macau 3"...

It can be seen that the initial target of "Chasing the Dragon" was the mainland market.

Mainland audiences should be interested in the story of the British colonization of Hong Kong...

After the old lady in England died, there were a lot of related reports, such as "All the former colonies are asking for the British Queen's gems, but only Hong Kong is crying in mourning." This report received a lot of clicks, including the short play "Escape from the British Museum" The popularity of the show shows that mainland netizens are indeed interested in these...

Since there is a market and there are no taboos, why not do it?

Moreover, once Shen Xudong successfully develops this theme, it can be predicted that Hong Kong film companies will definitely mobilize collectively to seize this precious land...

What?

What do Hong Kong audiences think?

This is not important!

What matters is the mainland market.

But on how to operate it, Shen Xudong still needs to listen to the opinions of professionals...

Who are the professionals?

Of course it’s Zhong Lifeng!

Shen Xudong immediately flew to Hong Kong and found Zhong Lifang, wanting to hear her thoughts.

…

In recent years, Golden Harvest has become a bit of a dominant player in Hong Kong.

Of course, Hong Kong's domestic box office has become dominated by Hollywood - starting from 2010, at least eight of the top ten movies in the year are Hollywood blockbusters.

At least last year there was "Mermaid" to support the scene...

This year, not a single Hong Kong film entered the top 10 of Hong Kong’s annual box office. They were all wiped out!

Among Chinese films, the one with the highest box office is "Chun Jiao Saves Zhiming", which only cost 30.26 million Hong Kong dollars. This level probably only made it into the top 20 of the year, which is terrible.

Currently, "Justice League" ranks tenth, with 47 million Hong Kong dollars...

To be honest, Zhong Lifang is a little confused about this ranking...

It’s understandable that you can’t beat “Chun Jiao Saves Zhiming”. After all, this thing is a banner for Hong Kong local movies...

But Hollywood movies...especially "Justice League" are globally recognized as bad movies...

Looking back at the works produced by Golden Harvest, the Hong Kong box office of the four films "Slaying the Wolf: Greedy Wolf", "Crime City 3", "Suits 2" and "Unit 701: Assembled" is between HK$22 million and HK$26 million. …

However, the reputation of these films is above 7 points, the box office in mainland China is more than 300 million US dollars, and the box office in Southeast Asia is concentrated at more than 8 million US dollars...

Especially "701: Assemble", the box office in Southeast Asia exceeded 15 million US dollars, almost comparable to Jackie Chan's movies!

It's definitely profitable, but it can't beat Hollywood movies in Hong Kong...

Zhong Lifang is very unconvinced by this...

It doesn't matter if the quality is high, but the key quality is not high, and the online reputation is also very poor. Why do you get such a high box office?

I can’t figure it out!

But there is nothing we can do…

You must know that "Beauty and the Beast" ranks first at the box office - 71.66 million Hong Kong dollars!

In fact, the Hong Kong market is nothing - in terms of volume, it is second only to Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu, ranking only sixth...

Once upon a time, the box office of one region in Hong Kong exceeded that of the entire mainland.

For example, around 2000, the annual movie box office in mainland China was less than 1 billion, which was lower than that in Hong Kong.

In just over ten years, I didn't expect such a big change to have taken place.

In terms of market capacity, the first-tier cities nationwide for "Wolf Warrior 2" have basically exceeded 200 million, and the remaining six cities have exceeded 100 million...

Far exceeding the Hong Kong box office champion "Beauty and the Beast" with a box office of 71.66 million Hong Kong dollars (57 million yuan)...

The center of the Chinese film market has moved from Hong Kong to the mainland. This is a fact!

But still unhappy...

Shen Xudong was speechless: "The investment in "Justice League" is close to 300 million US dollars. With the promotion and marketing, a small amount of 500 million US dollars was spent globally. The Hong Kong box office is only over 40 million Hong Kong dollars. It is already a huge loss, right?"

"The huge loss should be less than 10 million..."

"After all, there are so many DC fans...superhero movies are actually a kind of large-scale fan movies in a sense!"

"Huh? Fan movie?"

"Go and read the movie reviews, and you're guaranteed to find "100 Easter eggs in the movie." Then it's like trying to find fault with everyone, saying that this place pays homage to which comic from which year, and this place hints at the existence of so and so, and it will be logged in in the future. The movie universe… It’s okay for many fans to know everything they know, but the superiority they often say, ‘Everything they don’t know is just bad luck’ is very funny… It’s exactly the same as most fan movies!”

“…”

Chung Lifang was stunned for a moment, then retorted: "But almost all superhero movies rely on visual spectacle to please the audience."

"But when an audience has watched more than 5 superhero blockbusters, the so-called visual spectacle shots become commonplace... Before the next new technology promotes the breakthrough development of movies, it is inevitable that the audience's attention to the quality of the movie will return to the story. process…"

"Then "Justice League" can still sell more than 40 million?"

"What about the cost? As long as the reputation of "Justice League" is acceptable, the box office will definitely be more than this..." Shen Xudong waved his hand: "I'm not going to tell you this, have you watched "Chasing the Dragon"?"

"certainly!"

Zhong Lifang nodded: "He has made several versions of Lei Luo's story. I didn't expect that he could still come up with new tricks..."

"This movie performed well in the Mainland..."

"I know, the box office is close to 600 million!"

Shen Xudong immediately asked: "Do you have any ideas?"

"Making a gangster movie?"

"right…"

Zhong Lifang thought for a while and shook her head: "No, no, we can't shoot "The Lame Man", and it's probably difficult to surpass "Chasing the Dragon"..."

"The focus is not on the hero himself, but on the larger background of the times... Target the British Hong Kong government... Target the British!"

"...aimed at the British?"

"Yes... Mainland audiences love watching it!"

Zhong Lifang frowned: "I want to think about what to do..."

"Well, this could be a whole series..."

"OK…"

Shen Xudong changed the subject: "I heard that Jiahe is preparing to enter the Internet University recently?"

"Yes..." Zhong Lifang nodded: "The cost of several zombie movies broadcast by PPTV was close to 30 million... You must know that our cost was only about 8 million... After that, we made several martial arts movies, the cost was also less than 10 million, and the share was more than 20 million...someone is in charge!"

"We have to pay attention to controlling the quality and the themes...the themes are not enough!"

"Don't worry. The year before last, Qian Jiale, Chen Xiaochun, and Ekin Cheng participated in a movie in the Mainland, which sold more than one billion yuan. So, I put them together to make a movie "Golden Brothers", which also sold three hundred million yuan. ... Qian Jiale said that he had many ideas for that movie, but he couldn't make it... He simply planned to make a few movies and put them on PPTV for easy display..."

"A sequel to "Young and Dangerous"?"

"It's almost like a gangster movie...a story about a middle-aged young and Dangerous guy. Of course, the title can't be called Young and Dangerous..."

"…Just this one?"

"Of course there are more," Zhong Lifang lowered her voice: "I bought the Shaw Brothers film library and prepared to remake it!"

"Shaw Brothers Film Library..."