Chapter 1171 Celebration Banquet
PPTV’s overseas business model has always been relatively stable. User subscription fees are its main source of revenue, and the number of users and its growth rate have become the key to its performance.
Since last year, it has launched an advertising basic package - priced at $3.99 per month, which is $2 cheaper than the current cheapest membership package.
PPTV’s package fees in Asia are basically around US$6 to US$8 per month…
There are more expensive packages: the premium package at $19.99/month.
PPTV currently has 26 million monthly active users in Southeast Asia, 14 million more than Netflix...
Firmly occupying the first echelon...
The problem is that the fate of streaming media is determined: fans will increase if there are popular products, and fans will lose if there are few popular products...
PPTV has huge hits every year and every quarter.
But hot hits are hard to track...
Therefore, an advertising section was opened to attract users...
Shaw Brothers Movies…
Definitely a classic IP!
Especially Southeast Asia…
A potential hit!
At that time, Shaw Brothers owned more than 100 cinemas and ten amusement parks in various towns in Singapore and Malaysia...
In order to promote Shaw Brothers movies, Shaw Brothers hired several mobile projection vehicles and personnel, and set up tents to hold roving open-air movie screenings for local people in rural areas of Malaya where there were no theaters at the time.
This strategy not only allowed Shaw Brothers to break through competition among its peers in Southeast Asia, but also successfully earned its first funding, and established a good foundation for Shaw Brothers' subsequent development in the Malayan film industry.
Later, Shaw Brothers films became popular in Southeast Asia!
Including D&M, D&M relies on Cathay Pacific, which also has close to a hundred theaters in Southeast Asia...
In fact, since the mid-to-late 1950s, Hong Kong's commercial films have been in a state of competition between the two giants of TVB and Shaw Brothers.
The slogan of D&M at that time was "The symbol of blockbusters, the march of honor". Shaw Brothers' slogan is "A film produced by Shaw Brothers must be a good film."
Judging from the slogans of both parties, it is obvious that the pattern and ambition of EPCM are much greater.
This is actually not surprising. The overall strength of EPCM is much stronger than that of Shaw Brothers. The helmsman, Lu Yuntao, is from the Lu family and is the richest man in Nanyang!
As a result, a plane crash directly sent away the helmsman of the power bank, Lu Yuntao, and many of the top management of the power bank...
But Cathay Publishing quickly got online with Golden Harvest...
Therefore, Jiahe’s movies can be released simultaneously in Southeast Asia...
The influence of Hong Kong films in Southeast Asia continues.
However, Shaw Brothers movies still have appeal. I heard that ASTRO TV station’s ability to dominate the Malaysian pay TV stations has a lot to do with the fact that they have the copyright of Shaw Brothers movies!
In short, market research shows that remakes of Shaw Brothers movies are promising.
In fact, the first work was "The One-Armed Sword 2018". David Jiang and Ti Long were hired as art directors, the director was Er Dongsheng, and the leading actors were Huang Jingyu and Xu Weizhou...
It was very difficult, because Ti Lung and Jiang Dawei were in a severance relationship, and they refused to appear in the same frame.
Zhong Lifang had a way to suppress them directly with Zhang Che - the script was Zhang Che's posthumous work, with a little bit of Er Dongsheng's creativity added.
By the way, after Zhang Che retired to the Shaw Brothers dormitory, he spent all his free time and his uncool blood rushing to his pen.
Before his death, he wrote more than a hundred scripts: at first, they were left at home to collect dust. Later, some were left as a souvenir to Mrs. Cheung, and some were sent to the Hong Kong Film Archive for collection...
"One-Armed Sword 2018" is indeed Chang Cheh's 'script'...
Zhang Che originally majored in politics.
When he was filming exciting dramas like "The New One-Armed Sword", he mainly released his martial arts plot.
But "The Duel", "Horse" and "Dead End" release some of his reflections on social history.
He really liked David Jiang and gave him all those roles with purely catchy characters.
But he also really valued Ti Lung and let him play many people with complex and real personalities...
Remaking a Shaw Brothers movie is a big project, and for PPTV, it is also a subject worthy of long-term investment.
…
In fact, from the perspective of the movie itself, "Youth" was well shot.
It captured the hypocrisy of that era, the hypocrisy wrapped up in youth.
When Liu Feng's team was ambushed, he was shot and lying next to the truck. On the other side were the members of the art troupe. They were far away from the battlefield, singing loudly about heroes, but they didn't know where the real heroes were. The hero is forced to leave because of their damage.
The visual effects, editing, and music are all very good.
Feng Xiaogang is indeed serious!
Many people say that after watching "Youth", you feel that you have no faith and you don't know what its stance is.
It depicts the artificiality of the art troupe without criticizing it;
He depicts a tragic veteran, but still mocks him, and at the same time does not criticize those who mock him...
On the contrary, that's the best thing about this movie.
It exactly reflects the spiritual outlook of most citizens of Chinese society from that era to the present!
In fact, various art troupes in the era of "Youth" were mainstream literary and artistic workers. Many literary and artistic works have plots of actresses from art troupes marrying the children of high-ranking cadres...
Therefore, once a beautiful girl from a worker-peasant family enters the art troupe, it means that she will be able to earn a living from the state and complete a class jump. The next step is to marry well. At that time, there were not so many rich people, let alone the second generation of rich people. Only the children of high-ranking cadres were in demand. goods, followed by overseas relations...
Let's put it this way, the art troupe has become the periphery of the compound...
Beijing circle...
"Youth" is really shot, making a strong contrast between the darkness of human nature and the ruthlessness of social trends, and the ups and downs of different characters' fates...
An old dance shoe is displayed as art with a warm and nostalgic light. At the same time, the dirt in the shoe is also clearly visible. It does not explicitly show off the success of the vested interests, nor does it focus on showing the ordinary people who are responsible for the rise and fall of the world. The pathos…
fine!
Why do many people think "Youth" is public knowledge?
Because there is a charge that "the people need him to be a criminal" - if Feng Xiaogang's character is not good, his movies will definitely not be good!
Oh, "Youth" has great stamina, taking in a total box office of 1.1 billion, ranking third in the Lunar New Year festival - the first place is "Tang Detective 3" with 2.98 billion, followed by "Cohabitation in Time and Space" with 1.36 billion …
That’s right, Tianmei swept the Lunar New Year stalls as usual!
At the Tianmei celebration banquet at the end of January, Shen Xudong and Chen Hao attended...
It is regarded as the annual meeting of Tianmei Media. In addition to the employees of the group, theater managers are also invited to participate - the release of Spring Festival movies requires the cooperation of theaters...
Tianmei is launching PPTV, but there are quite a few conflicts with theaters...
Although Shen Xudong publicly stated that he will not give up the theater business within ten years! ’…
not effectively.
For theater chains, once a movie chooses streaming media, it means that the theater chain’s revenue will decrease...
"In fact, the retention effect of movies is not as good as dramas and variety shows. You can do the math yourself. Most of the viewing time of a movie is 2-3 hours. It is difficult to retain users continuously and for a long time...
The update cycle of drama series and variety shows is relatively long and the volume is relatively large. Relatively speaking, they can retain users to the greatest extent. Therefore, the investment of streaming media platforms in the field of long videos is much greater than that of movies. "
"The basic movies we invest in PPTV are basically martial arts and folk horror films..."
I went to sign a contract with the bank today and get the materials...
One day was delayed.
Damn it, it’s so hard to prove your income...