Chapter 1172 Theater Streaming Media
In fact, competition between mainland theater chains and streaming media emerged as early as 2015...
At that time, the upstream company of the Group had Xieshi Pictures responsible for investment, production and distribution, the downstream company Xieshi Video was responsible for new media copyright, and Xieshi Super TV and Xieshi Mobile provided hardware support.
It is precisely because of this that Jingshi became the first company in China to challenge the priority of theater chains.
In 2015, "The Vanishing Murderer" starring Liu Qingyun is scheduled to be screened in advance on November 2 on Super TV.
——Theatrical release date is November 27.
In other words, it will be released one day earlier than in theaters.
Of course, this ultimately failed to happen - major theater chains jointly boycotted the film, and even threatened to "cancel all appearances of the film" or "suspend the screening of the film."
Has PPTV ever done any of these things?
Actually… I’ve done it too!
The three summer movies, "The Great Protector", "The Blizzard is Coming" and "Breaking Silence", were only released in theaters for 10 days, and they started filming on PPTV at the same time!
The reason is simple, the box office is sluggish...
Especially "The Great Protector". The quality of this movie is not bad, but the story is not told well, and there are a lot of specious things piled up. As a result, these concepts are not perfected...
Moreover, there are too many long shots, making it difficult for the audience to empathize with the story!
But... the PPTV on-demand rate of this animation is very high - 81.85 million viewers in the mainland and 67.45 million overseas!
The theater chain thinks it’s because they logged into streaming media too early.
I don’t deny that there are factors in this regard, but ten days after this thing was released, the box office has dropped to less than 2%, and the number of screenings has also dropped to less than 2,000 per day...
Shen Xudong has every reason to release the film directly...
The theater chain was unhappy.
They felt that Shen Xudong should pay a promotion fee - the reputation accumulated after being released in theaters!
This is nonsense. If it is not released in theaters, wouldn’t it have a good reputation?
Theaters are mainly worried that PPTV will become Netflix - this year, two movies produced by Netflix, Bong Joon-ho's "Okja" and Noah Baumbach's "The Meyerowitz Stories" were both shortlisted for Cannes The main competition caused great dissatisfaction at Cannes and the French film industry at the time.
At the premiere of "Okja", the audience even burst into boos, making the scene awkward and ended on bad terms.
Since then, a group of well-known Hollywood directors, including Spielberg, have believed that the streaming movies produced by Netflix (what we commonly call "net movies") are not products created for the audition experience in theaters...
Shen Xudong’s Tianmei Department has the most powerful film and television production capabilities in the Chinese-speaking region, and owns PPTV, the number one streaming media in Asia...
Let's put it this way, once Shen Xudong is determined to switch to streaming media, there will be nothing the theaters can do against him...
So, they are very vigilant...
"Streaming media cannot replace theaters! There is no way for small screens to replace big screens."
"Cinema has always been the core of the film economy. To a certain extent, it will also drive physical consumption in the city. It is a need of urban culture. The big screen is the first choice for the film market."
After saying this, Shen Xudong then announced a decision: "In the next three years, Jiahe Cinema Line will continue to expand and maintain the top three in Asia and the top three in the country!"
"The theater business has always been one of the main businesses of our company, and we have no intention of giving up..."
…
"Whether Shaw Brothers' martial arts is suitable for theater screening... I think we should film it first and see..."
"It's hard for martial arts movies to get high box office... I think it's because of the actors. If you make Li Lianlian twenty years younger, you can make "Tai Chi Zhang Sanfeng" and "Fang Shiyu" and it will still be a big hit!"
Shen Xudong chatted with Gao Jun (the manager of Golden Harvest Cinemas) about the remake of Shaw Brothers movie...
He is worried that Shen Xudong will not go to theaters and will be broadcast directly on PPTV...
Well, that’s what I thought at first – Shaw Brothers specials, classic version and remake version will be launched simultaneously to attract users to the maximum extent...
Isn’t this a protest from the theater chain?
The solution to this problem is actually very simple. The scale is a bit larger, but it just needs to be reviewed...
But the theaters are definitely unhappy!
“Actually, for the audience, whether it’s in theaters or streaming media, it’s just a way of watching movies;
Streaming media viewing is not restricted by the environment. It actually makes up for the shortcomings of theater chains and provides a more convenient way to watch movies for some viewers in need. To a certain extent, streaming media and theater chains are actually complementary. "
Gao Jun shook his head: "The reason for millions of water works..."
Shen Xudong smiled: "I understand!"
While they were chatting, Chen Hao came over and said, "What are you talking about?"
"We're talking about Shaw Brothers martial arts... By the way, are there any roles you're interested in?"
Chen Hao shook his head: "I haven't seen many Shaw Brothers movies. I only know one movie, "The One-Armed Sword"... This movie is obviously not suitable for me!"
Shen Xudong nodded: "Most of Shaw Brothers' martial arts are quite tough..."
Most of Shaw Brothers' martial arts are Chang Cheh, Cheng Gang, Chu Yuan, etc. Zhang Che is a master of violent aesthetics. Every martial arts movie likes to let the male actors bare their chests and stage tragic heart-to-heart battles, thus creating a unique masculine violence aesthetic. , Cheng Gang, you may not know it, but his son is Cheng Xiaodong. Cheng Gang has many representative works. He has always been known for exploring realistic themes and rigorous production. Both "Skynet" and "The Caller" are both critically acclaimed films. , he was willing to use blood plasma when filming martial arts...
Chu Yuan is a different kind, he is mainly famous for his ancient dragon martial arts!
Gao Jun interjected: ""Love Slave" is quite good, and it is also in line with modern trends of thought..."
Chen Hao was confused: "'Love Slave'? Romance film?"
Shen Xudong explained: "It's not a romantic movie, but the subject matter is very bold... Let me tell you the plot..."
Oh, "Love Slave" is also a work directed by Chu Yuan, and the screenwriter is Qiu Gangjian.
"Ai Slave" is billed as Hong Kong's first martial arts romance film. It tells the story of a strong-willed woman who was kidnapped to Si Chun to become a delinquent woman and given the name Ai Slave. In order to take revenge, she secretly communicated with Si Chun's boss about the song, and Si Chun's boss fell in love with her. She trusted her, cherished her, taught her martial arts...
In the end, the heroine succeeds in her revenge, Sijichun's boss is tragically killed by the heroine's sword, and the heroine is poisoned to death due to her soft heart...
Well, Sijichun is a brothel...the boss is a woman~
This movie combines lesbianism, whipping, sex slavery, revenge and other elements...
As for the romantic scenes you like, there are almost none - although Ai Nu is set as a brothel girl, Chu Yuan 'cleverly' avoided showing Ai Nu's body. On the contrary, in several rape scenes, he turned the camera Aiming at the man's twisted and ferocious face...
You are known as a romance film, but you didn’t get a single shot. Are you sorry?
In addition, "Fist of Fury" came out that year, so the box office of "Ai Slave" was very low!
Because of this, Chu Yuan sat on the bench for several years, until "Meteor Butterfly Sword" sold tens of millions in Taiwan, making Chu Yuan famous...
After hearing the story of "Ai Slave", Chen Hao immediately said: "I like "Ai Slave" very much. Can it be remade?"
"No problem, the copyright belongs to us anyway..." Shen Xudong added: "Actually, Chu Yuan has filmed a series of this type of works, "Long Muchiang" and "Fire Combination" are all of this type... I have written "Sword Rain Jianghu" before, In fact, it also belongs to Qiqing Martial Arts..."
Gao Jun interjected: ""Jian Yu Jiang Hu"... I always thought it was quite a pity~"
"The actor was not chosen well..."