Chapter 1119 A Drama Series with a Heroine?

It is very difficult for traffic users to transform...

The current situation is that the film market relies on a small number of films in important schedules to carry a large box office. On weekdays, the film market is extremely bleak.

Fewer moviegoers means fewer recipients of the output image. For traffickers and small-time actors who are in the process of rising careers and need to transform, it is not easy to get involved in major blockbusters. The audience for small-scale productions is too narrow, so it is not a good path.

Outside of movies, the highest level of the chain of contempt is the orthodox lineage of TV dramas—realistic TV dramas.

Historical dramas have been underdeveloped in recent years, and criminal investigation dramas... they can't do them!

Let’s do period drama!

When fans saw their brother appearing in a period drama, they naturally clapped their hands and applauded, praising his career ambitions and his acting skills, and finally summing up the success of his transformation.

But in the eyes of ordinary viewers, there is always a slight discrepancy: glamorous faces are seen a lot on social media, and in period dramas, faces that are too new make people laugh.

In addition to the acting skills of the actors, the period drama itself also has big problems!

You see, the 21st century has entered its third decade, but our country's period drama is still lingering at the end of the last century.

Whether it is a movie or a TV series, the era of 8090 must be highlighted, and the three most common audio-visual elements are old Hong Kong posters, yellowing filters, and nostalgic golden songs.

The reputation of domestic dramas is almost dominated by high-quality main theme dramas and low-cost "dark horse" dramas.

At this stage, these dramas are basically covered by PPTV...

Well, it’s not a dark horse, but whether it’s “Song of the Song Dynasty” or “Yu Ci Xiaowu Zuo”, including last year’s PPTV most popular dramas “Wei Sheng” and “White Night Chasing the Murderer”, the cost is not high. But they all relied on a steady stream of "tap water" to complete their word-of-mouth counterattack.

What these dramas have in common is that no popular actors are involved.

Even if there are dramas starring popular traffic, such as Reba's "Strong Women", the popularity of PPTV has exceeded 10,000, which can be called a phenomenon-level breakthrough. However, Reba revealed during the (Maoyan) live broadcast that the money given by PPTV was not much. To half the market price…

And it was clearly stated that ‘many popular celebrities now want to star in PPTV’s customized drama series, and for this reason, they will not hesitate to reduce the price’…

However, most of PPTV’s high-quality projects are supplied internally…

Basically, I won’t look for outsiders. This is really not because of image or fame. On the one hand, the wealth does not go to outsiders. On the other hand... the remuneration is also a consideration. The most important thing is that many viewers have a similar "one size fits all" choice mentality. : You can give up on dramas that already have popular celebrities participating in them.

This is called the spiral of silence.

Audiences who abandon dramas due to traffic are often the silent majority, and their voices are difficult to compare with those of celebrity fans...

In order to avoid being criticized by celebrity fans or even causing quarrels after being criticized, this group of viewers often learn from experience and only speak out within their own social circles.

——This part of the "silent" audience that is difficult to be captured by big data naturally disappears silently from the audience of the series. What is left is the prosperity of data accumulated by fans.

Simply speaking from the perspective of drama promotion, everyone may prefer to receive traffic dramas. The most important things for the film studio are hot searches, site popularity and playback volume. These can be generated by fans who rely on traffic. Fans love to do data. This This gadget saves a lot of budget!

From this perspective, traffic is still very cost-effective as long as the price is not high~

The question is, why don’t people charge high prices?

Another thing, PPTV's "Idol Producer" started airing and broke the circle immediately...

Breaking the circle means large-scale idol production, but there are very few channels for follow-up, including immature group back-end operations, unsystematic singing stage activities, and no standard "variety show" The variety show environment seems to have blocked all other avenues for these idols.

That can only be acting...

PPTV supported them and signed a cooperation agreement. In addition to variety shows, they will also arrange drama series...

Of course, these matters have nothing to do with Shen Xudong. Shen Xudong has only one requirement for PPTV: A-level production must be signed by him

The cost of A-level production is 120 million...

If you want to use traffic, the cost cannot be less than 120 million...

…

"The Legend of Chu Qiao", "Splendid Young" and the recently popular "That Year the Flowers Bloomed and the Moon Was Full", domestic dramas with female protagonists have become a symbol that confirms the status of actresses!

Yang Xiaomi is cooperating with Huace and will soon start filming "Queen of Fuyao";

Zhao Liying collaborated with Teng Xun in "The Bandit";

Tang Yan took over "Yanyuntai";

Not only them, Fan Xiaopang has "Win the World", Tang Wei has taken over "The Ming Dynasty Princess Sun Ruo Wei Biography", Zhou Xun has "Ruyi's Royal Love in the Palace", and recently it is reported that Zhang Ziyi has taken over the filming of "The Emperor's Industry"...

By the way, there are also Nini's "Three Lives Three Worlds: Chen Xi Yuan" and "Tian Sheng Chang Ge", Joe Chen's "Dugu Queen", and even Reba also took over "Dugu Tianxia"

However, Reba was purely considering the salary and connections - the investor of "Dugu Tianxia" is Xinli...

In addition, she also took on roles in "The Legend of Detective Jane" and "Song of Youth"...

Back to the subject, the movie star ‘Xiafen’ has taken over the filming of a TV series…

A lot of people were talking about it.

A bunch of marketing accounts have also become popular. Let’s analyze the reasons:

It’s just that the film industry currently lacks high-quality teams and has few opportunities.

The development of actors requires the accumulation of audience popularity, and TV dramas can gain fans faster to meet the needs of commercial value.

TV series often have dozens of episodes, making money faster than movies...

The most important thing should be the third one!

After all, these ‘biography’, ‘career’, and ‘songs’ cost at least 60 episodes, or one million per episode at least…

But all the elements in these dramas are the same: N-man love, secret fight between good sisters, abortion and pregnancy, competition for favor and cheating, stepping on men to get the upper hand...

When the audience turns on the TV, they see the heroines with different names, repeating this boring "history of women's struggle" over and over again.

Because many of the leading domestic female-led dramas are written from a male perspective.

If we want to create a heroine, we will subconsciously imagine that this heroine is very charming, that all men love her, and that her career is also very successful.

But these imaginations are exactly what she finally got what men pursue, such as beauty, career, and status.

It’s not interesting!

Then, PPTV Shen Xudong Studio announced that it will soon start filming "Story of Yanxi Palace" - Shen Xudong is the chief producer and Qin Wen is the screenwriter. It will be the third harem drama after "Golden Branches" and "Ruyu's Legend"!

By the way, there is also a remake of the drama "Heroes of Heaven and Earth"...

Needless to say, "Strategy of Yanxi Palace", the full name of "Heaven and Earth Heroes" is "Heaven and Earth Heroes Zhongyuan Escort Bureau". It looks like a martial arts drama, but in fact it is also a drama with a female protagonist: all the awesome young masters like the female protagonist, and there are two She is the ultimate dog licker. All the villain bosses were solved by the heroine alone. She was defeated only once. In the end, the villain who defeated him was influenced by her and became another dog licker...

There will also be a sequel "Yi Bo Yuntian"...

The focus is not on "Heroes of Heaven and Earth", but on "Strategy of Yanxi Palace", because the heroine is in an open casting, and the requirements are: 20 to 25 years old, height 164-168m, devilish figure, extraordinary intelligence, elegant and classic temperament...

It doesn't matter what you ask for, this is the work of Shen Xudong as the chief producer and Qin Wen as the screenwriter.