Chapter 1093 Anxiety (34)

Shen Xudong often talks on the phone with the leaders of the film bureau...

They are also very concerned about projects such as "The Wandering Earth" and "Total War: The Great Wall"...

After all, it is a big-investment, heavy-industrial movie that represents the development direction of Chinese movies!

Deputy Director Zhang is a screenwriter and has a good chat with Shen Xudong, so it is understandable that he called immediately after seeing Weibo.

However, what he asked was not about 'bad reviews affecting the film industry' - this thing is purely sick, and no one in their right mind would have such a view~

He was more concerned about what Shen Xudong said in the article, ‘box office fraud, hired money, fancy guarantees, crowdfunding, betting, financial gambling... What does this mean? ’

"Literally..."

"Is our film market so chaotic?"

“There are currently three common film and television investment scams. They use the banner of famous film and television companies, directors, popular stars or important institutions to claim cooperation and defraud investment;

Package film and television works into a high-yield financial product, and use the high yield as bait to attract investors;

Transfer investment shares to external parties and sell them at a premium through crowdfunding..."

"I know this...that's what Kuailu operates in "Bounty Hunter", right?"

"Well..." After a pause, Shen Xudong added a case: "I heard that there is a movie called "Asura". A certain film and television company only accounted for 5% of the project investment, but claimed that its investment accounted for 5%. 50% of the total investment in the show was released through crowdfunding across the country, and the targets of the release were unspecified people, resulting in hundreds of people being deceived."

Deputy Director Zhang was very angry: "This is pure fraud!"

"Yes, there are many companies that use famous directors and actors to participate in project promotion. Some of them lack funds but are eager to complete film and television projects. After using this method to raise money, they then go to those directors and actors who have been faked to cooperate... But Many times good actors and directors don’t have schedules, so the film crew can only replace them with someone else.

But if the contract signed by the investor does not stipulate the main creative personnel, it will be difficult to file a lawsuit to protect rights after being cheated! "

"This is pretty good, at least it makes a movie, but there are worse situations. Many project developers misappropriate the money after defrauding them, or even use the money to run away. Usually they just issue a statement and nothing happens, and few people can see it. …Moreover, if we sue the infringing party, it will not only take a long time, but the other party is mostly a leather company, and we will not get much compensation. The cost of breaking the law is too low.”

"Why is this so?"

"Everyone thinks that the entertainment industry is easy to make money, so people are flocking to this industry. Some people have ulterior motives and use fake projects and fake investments to make money..."

"Why do you think the entertainment industry is easy to make money?"

Shen Xudong gave an example casually: "Zhao Yanzi almost broke 3 billion by playing with 6,000..."

Jieshi.com plans to issue shares and pay cash to 44 shareholders of Jieshi Pictures;

At this stage, there is a whirlwind of "star shareholders" in the film and television industry, and celebrity IP has reached a hot stage of grabs in the capital field..."

"Hot money comes quickly, which has spawned many speculators to enter the industry. They falsely report sky-high investment amounts and falsely report strong personal connections. Speculators are mingling in the film and television industry, objectively disrupting the industry... However, I think this phenomenon will soon pass. , and then there will be a period of low ebb..."

Shen Xudong chatted with Deputy Director Zhang for a long time, and the latter suddenly said, 'Xudong, you must pay attention to methods in doing things in the future...'

"What's wrong?"

"...You can easily leave a harsh impression on others if you are so indifferent!" After a pause, Deputy Director Zhang lowered his voice: "The above departments are very concerned about the movie!"

"…Yes, I know."

…

Shen Xudong did understand that later, "Film" and "Press and Publication" were placed under the Central Propaganda Department, and the original General Administration was split into three independent departments...

It doesn't matter, the key is the Film Bureau - in order to better play the special and important role of film in promoting ideas and culture and entertainment, and to develop and prosper the film industry, the Film Bureau is directly managed by the Propaganda Department of the Central Committee of the Communist Party of China...

He even suggested that 'most movies currently are still in the stage of pursuing commercial value...'

‘Next, attention will be paid to the expression of ideological propaganda and cultural value of film products. ’

Therefore, Jia Zhangke said, "Chinese films cannot be made into theme stores. We hope to provide a deterministic environment for all films." ’

His focus is on a stable environment - stability is very important in any business industry.

What is stability?

For most commercial movies, you know when it will be released when you are filming, and the entire promotion and operation are very smooth.

But those years were filled with uncertainty for the film industry.

To put it more bluntly, no one can tell whether it will take two or three years to get a screening permit after filming is completed.

Such uncertainty brings great worries to the industry!

Except for the main theme, most other themes may have problems...

As a result, everyone voted for the main theme...

Of course, there is a problem with what he said. Those kinds of movies are not pure main themes at all - "Shangganling", "Surprise", and "Wreaths Under the Mountain" are called main theme movies. What he calls the main theme is actually about power and power. Under the collusion of capital, works that are hollow under the veneer of political correctness are produced.

Soft entertainment that is superficial and boring, far from reality and depth.

Rather than saying it is a store specializing in main themes, it is better to say it is a store specializing in soft movies!

Moreover, in the past, when the main theme was not a big hit, the genres of domestic films were the same, and the main theme became popular just because it was popular.

It is undeniable that there are beautiful main themes, but most of the shots are not very good, and the homogeneity is serious, which makes you feel tired...

Forcibly classifying movies based on whether they are based on main theme or not is the same as playing identity politics.

What the audience cares about is whether your film is well shot, not whether it has the main theme.

Bringing it back, Shen Xudong was also a little anxious.

What he is anxious about is the future...

Not at this stage.

Traffic is just a bubble that appears in the development process of movies.

Even if you can really go wild for a while, it will never drive away good money - the audience's judgment is improving!

This anxiety should be approaching the memory node...

There are many things that he can't be sure of, just like Charlotte, facing the real Jay Chou, he can only be helpless and furious...

The manifestation of his anxiety is probably to complain about people and things he can't stand...

Therefore, "The Ferryman" has hit the target...

So how to alleviate it?

Find someone to brag about...

After thinking about it, I called Ning Hao and Han Yan...

Oh, he yelled a lot, but Ah Liying didn’t respond at all...

They did not come forward to explain that ‘we are not doing the public relations’…

Nonsense, who else could they be?

Even People Daily did not respond... No, that night, People Daily published a critical review on the front page of "Chinese movies must be big enough to accommodate "one star"".

This brings an end to this turmoil...