Chapter 1064 Sponsor Requirements (24)

"real?"

Although Shen Xudong had expected it early on - there was no reason not to win the Golden Lion Award. "Parasite" won the Cannes Palme d'Or and also won the Oscar...

But it’s still exciting!

Zhang Yimou is already a member of the "Double Golden Lion Club": in 1992 and 1999, Zhang Yimou became the third director to win two Golden Lion Awards with "Qiu Ju's Lawsuit" and "No One Less"...

After that, Li Min won the Golden Lion Award twice in three years with "Brokeback Mountain" and "Lust, Caution"...

This time "Parasite" made Zhang Yimou win the Golden Lion Award for the third time!

He is also the first director in world film history to win the Golden Lion Award three times...

If nothing else, the publicity value is worth 100 million!

Da Tiantian was surprised: ""Parasite"?"

"Ah's movie..."

Da Tiantian was about to ask again when she noticed Chen Duling and became a little alert: "Who are you?"

Shen Xudong introduced: "My assistant..."

"So beautiful!"

Shen Xudong pursed his lips and didn't answer - he was as skinny as a stick, with more breasts than breasts, and ass but no butt...

"I'm going to find Sister Chen Xi..."

"Bring the script..."

"No need, I'm already here!"

Chen Xi opened the door and walked in, followed by Yan Min, the producer of "Run"...

"Tiantian is here too..."

Da Tiantian hurriedly said hello...

Chen Duling had the foresight to close the door and leave.

"Run" is created by the team of Yan Min of Tianmei Entertainment. Yan Min was hired by Shen Xudong!

He came to Shen Xudong because of the program changes.

The departure of Wu Jing and Da Tiantian will inevitably change the entire program flow.

Two of the six MCs left at once...

"Didn't I say that Reba will replace Tiantian?"

"What about Wu Jing?"

"Zhang Jing..."

"The title sponsor wants...Lu Han to appear!"

"Lu Han?"

Shen Xudong asked Yan Min: "Who is the sponsor?"

Yan Min explained: "Meili said HIGO... won the title directly with 450 million..."

"Lu Han is the spokesperson?"

"right!"

Shen Xudong was speechless: "Why is the advertiser so brave? He also appoints fixed guests?"

"...It's understandable that someone is sponsoring me with real money and wants his spokesperson to be on the show!"

"I don't understand!" Shen Xudong looked at Yan Min: "What do you think?"

Yan Min smiled: "I don't have any special ideas. If it doesn't work, I'll add someone else!"

"Will it destroy the original program structure?"

"It just so happened that I wanted to make a change... After three seasons, I think many viewers are already tired of it."

Shen Xudong looked at him suspiciously: "Don't wrong yourself. What a big deal. "Run" is a phenomenal variety show, and its sponsors are nothing..."

"...I really want to try it..."

…

Lu Han stars in "Run"...

The original space seems to be the sponsor's 'request', and Luhan is very popular and has huge influence among teenagers...so he was invited to participate!

He also performed well...

There is no idol baggage, especially compared to Cai Xukun later.

Variety shows are looking for traffic. This is called a match made in heaven!

Programs need to stimulate traffic, and traffic needs programs to increase national popularity and solidify their characters. Lu Han, Wu Fanfan, Zhang Yixing, and Huang Zitao all became popular through variety shows...

In fact, looking back, when the film industry first looked for popular artists, they had some "bad intentions."

First of all, let’s start with the history of the use of popular actors in the film industry.

Although the first generation of the top "four majors and three minors" are famous, 85 Flowers is the originator of domestic entertainment traffic artists and the origin of traffic movies.

They caught the last train of the traditional TV era and the early train of the Internet era. There are works that are well-known on TV, and they can also win the attention of young audiences through interaction on online platforms, forming the first generation traffic model.

The profitability of the four "Tiny Times" movies has even made a bunch of business people in the film industry red-eyed.

As a result, capital in the film industry began to pursue the "IP + traffic" model.

Li Yifeng and Yang Yang, who are rising in the field of TV dramas, were all "invited" into the film industry. At the same time, EXO's "four returning sons" also caught up with this craze of chasing traffic.

At that time, traffic students were stuffed into various large IP projects.

However, the circle does not treat "traffic artists" as actors at all.

Before 2017, the movie market had indeed continued to stage the myth of making money from "IP + traffic" projects.

The release of "Wolf Warrior 2" shattered the dreams of the film industry in one fell swoop - at the same time, "Three Lives Three Worlds", "Psychological Crime", and "The Founding of an Army" all starred popular celebrities...

Traffic has been criticized as the original sin.

Subsequent "European Raiders", "Portrait of a Summer 19", "Baby" including "Shanghai Fortress" failed miserably at the box office, further supporting this view!

Traffic is also quite miserable. Creators in this period have no time to think about how to make good use of traffic. Even if the traffic is not suitable for the role, they can only bite the bullet and many works look like perfunctory semi-finished products.

In addition, the risk of adapting big IP is inherently high.

Most of the gameplay in industries flooded with hot money is not from the perspective of creation, but from the perspective of organization, inviting a variety of teams that can flaunt quality.

The most common ones are directors from Hong Kong and Taiwan, and there are even foreign production teams, among which Korean directors were once all the rage.

For example, the directors of "Summer's Love in Heaven" starring Wu Fanfan, "I Am a Witness" starring Yang Xiaomi and Lu Han, and "Dream Partner" and "Bounty Hunter" starring Tang Yan are all Korean...

To be honest, in those few years, the film industry and the media were exploiting each other and damaging each other's character, but no one should feel that they were at a disadvantage.

Traffic students demand sky-high remuneration from capital, and capital harvests fans through movies, forming a perfect closed loop for making quick money.

In this closed loop, there are occasionally adapted works.

For example, director Chen Zhengdao once let Lu Han play the role of a young man pursuing his music dream in "20 Again", and also contributed to Lu Han the most popular musical work "Our Tomorrow".

It's a pity that this kind of tailor-made roles that take into account the characteristics of artists is just a flash in the pan.

Brother Liu in "Shanghai Fortress" completely ruined Lu Han's film career.

fine…

It’s good if you don’t act in a movie!

No, Shen Xudong remembered something and warned: "Don't do any CP combination..."

"CP?"

"Spectating CP... Just like before, Da Tiantian has been on the show for three seasons and there have been no scandals. It's good!"

Chen Xi couldn't bear it: "Who dares to start a scandal with her?"

"...There must be warriors..." Speaking of this, Shen Xudong remembered another thing: "This season of "Run" has added several anti-Japanese and patriotic elements..."

"How to add it?"

Shen Xudong suggested: "It's very simple. Let them sing "Yellow River Cantata" and "My Motherland and Me"... Next season they can go abroad and respond to the One Belt, One Road policy!"

"Isn't that too political?"

"Do you want to be criticized for over-entertaining? Or do you want to listen to me?"

"…I'll listen to you…"