Chapter 1074 Anger (15)
Dong Ping…
This guy is a master of capital!
Shen Xudong was instantly alert: "Why is he looking for you two?"
Ning Hao frowned, as if he was reminiscing, and said after a long time: "I talked about a lot of capital operations... I didn't understand the details... Anyway, he just said that Xu Zheng and I should follow him, and he would lead us to achieve a class jump. …”
"Leap? How to jump?"
"He said what kind of movies we want to make in the future, and he can get investment... He also said that movies nowadays are no longer movies themselves, but have become investment projects, and some people are waving money to get into the industry..."
Shen Xudong nodded: "He's right!"
To a certain extent, film projects are really similar to investment projects...
Investors are equivalent to major VC institutions. Taking Ning Hao's "Hello, BJ" as an example, the cost is 80 million yuan.
Among them, Ge You's salary is 35 million, Ning Hao's basic director's salary is 10 million, and Shen Xudong's screenwriting and production fees are 10 million...
The specific investment share is divided into four parts. Tianmei Media and Bad Monkey Pictures accounted for 60%, Maoyan accounted for 10%, the major theater chains combined for 10%, China Film and Television 15%, and the remaining 5% was given to PPTV...
If Shen Xudong is willing, he can use his investment share to raise funds...
Shen Xudong + Ning Hao + Ge You, this lineup is still for the Spring Festival.
The absolute king!
According to many investment theories, this is called a high-quality investment project, which can leverage 1.5 to 2 billion in basic funds (box office). If coupled with the linkage effect-the rise in stock prices caused by the box office, it will be immeasurable...
Ning Hao scratched his head: "It doesn't matter whether what he said is right or not, I'm pretty good now anyway..."
"If you want to make money, PPTV is planning to go public. I'll give you 1 share..."
"PPTV? How to go public? Go to the US stock market?"
"I won't go to the US stock market... I'll go to the Hong Kong stock market... We contacted several brokerages and estimated that the market value could be more than 300 billion..."
"300 billion..." Ning Hao estimated: "That point is 3 billion...is it too much?"
"It's not free, you have to be the director of a channel..."
"What channel?"
"Aren't you working on that 72-year-old movie project...except for the best-selling movies, other movies will be released directly on PPTV..."
"Come on directly?"
"Well... we are different from most countries in the world. We don't have a window period..."
The so-called window period, that is, the film release window period, is the time a film stays on different broadcast platforms.
Mature markets, generally speaking, cinema chains: 3-6 months, counting from the day the movie starts showing, 3-6 months, you can only see it in the cinema, but usually it can't be shown for that long.
Home Entertainment: After 6 months, it’s actually DVD, Blu-ray DVD.
Electronic download: After 6 months, pay to download movies online.
Video on demand: After 6 months, you can make a one-time paid on-demand video through the TV network.
Pay TV: After 1 year, you can watch it after paying the TV fee.
Public television: After 2 years, you can basically watch it for free, but the TV station still has to pay copyright fees to the film company.
But the mainland market is special, and box office profits are the lifeline of film companies.
Other ways to make money, apart from selling copyrights, are basically nonsense... Good films can be distributed overseas, while bad films can just fend for themselves.
Who talked to you about windows?
…
Shen Xudong actually suppressed his anger...
How should I put it, he has always been wary of Dong Ping.
Dong Ping is the chairman of Huanxi Media...
Huanxi Media was previously called 21 Holdings, but the name was changed after Xu Zheng and Ning Hao became shareholders.
This kind of operation is also called backdoor in the capital market.
Dong Ping is also known as the "Media Stock Shell King". He is good at capital market games and manages backdoor listings of film and television companies. Before Huanxi Media, Dong Ping had successfully listed two companies.
In 2005, Poly Huayi was listed on the backdoor in Hong Kong and later changed its name to Huayi New Media. In 2008, Dong Ping transferred 1.7 billion shares to the outside world and successfully cashed in 221 million Hong Kong dollars to exit.
In 2009, Dong Ping incorporated his film and television business into the Hong Kong-listed company Shanglian Cement, which was later renamed Cultural China. In 2014, he sold the company to Ma Yun at a valuation of HK$10.4 billion, which is now Alibaba Pictures. .
This high-end player in the capital market does not make money from movie box office, but makes money by buying shells, injecting assets, and then selling the company at a high price.
Yes, it was Cultural China that helped Zhao Yanzi earn HK$6.2 billion in 100 days!
And Zhao Yanzi is the heroine of Xu Zheng's "囧 in Hong Kong".
The three producers of "Embarrassed in Hong Kong" are Zhenledao, Guangguang and Princes, and behind them are the three investors, Xu Zheng, Wang Changtian and Zhao Yanzi.
Now, are all the lines connected?
Because Xu Zheng is bald, fans laughed and called him extremely smart. On the one hand, of course, it is his talent in acting, and on the other hand, it is his keen operation in the capital market. And "囧" is a perfect example.
When filming "囧囧", Xu Zheng took the script and looked for investors everywhere. After being rejected continuously, he finally got the favor of the lighting king Changtian.
Xu Zheng impressed Wang Changtian with his speech while investing more than 30 million yuan in the film. "囧囧" sold a box office of 1.268 billion, setting a record for the first Chinese-language film to exceed 1 billion in box office. Enlight Media made a huge profit of more than 400 million, with a return of more than 10 times.
Unexpectedly, Enlight Media's share price soared 64%, its market value increased by more than 3.3 billion, and Wang Changtian's net worth increased by nearly 1 billion yuan.
The capital market is really a magical place. 400 million can actually leverage 3.3 billion. 30 million turned into 3.3 billion in the blink of an eye, magnified 100 times.
As the director, Xu Zheng can get 10% of the share according to the prior contract, which is 40 million.
Made a small fortune...
Not willing to give in!
This kind of making a small change didn't exist in "囧".
Xu Zheng obtained nearly half of the box office share of "囧" by virtue of his intellectual property rights and labor investment.
In other words, Xu Zheng got half of the future profits of "囧" without spending a penny, and of course he had to bear 50% of the risk.
In order to avoid this risk, Xu Zheng used 150 million to sell the box office proceeds of "囧 in Hong Kong" to 21 Holdings, which later became Huanxi Media, before the film was released.
In this way, if "囧" loses money, Xu Zheng will already have a stable income of 150 million in his pocket, while other losses will be shared by other shareholders and shareholders of 21 Holdings.
If it makes a profit, the share price of 21 Holdings in Hong Kong is bound to rise, and Xu Zheng, as the major shareholder, will naturally get a share of it.
It can be said to be a sure-profit business.
At this time, the helmsman behind 21 Holdings was already shell expert Dong Ping.
Without Dong Ping's guidance, Xu Zheng would not have become so comfortable in the capital game so quickly.
Among directors, there are the northwest circle, the Beijing circle, and the Hong Kong circle. What should you do if you don’t belong to any of the circles?
Then form a circle of your own, and the big guys will come closer to you.
Xu Zheng is a typical example...
In fact, it doesn't matter if he is just the creator...
At least, he brought many excellent works to the audience. 3
The bad thing is greed. Later, many film and television works even made profits before they started shooting. They relied on embedded advertising, reselling investment rights, etc. Many film and television projects have become financial tools, and it doesn’t matter what the final product looks like.
The problem is, Xu Zheng is now working with Tianmei, and his income has never been just a fraction...