Chapter 1055 Litigation? (14)
In the early days, in the competition for content, major video websites spent a lot of effort to "arm themselves" by purchasing copyrighted film and television resources.
However, sky-high copyright purchases have gradually become an "unbearable burden" for major video websites. In many cases, they will not have a market effect equivalent to the price.
In the original time and space, iQiyi was the first to produce self-produced variety shows - it was featured on Mango TV!
In 2013, iQiyi spent 200 million to package Hunan Satellite TV's other variety shows in addition to "Dad 2" and announced that it would broadcast "Dad 2" exclusively on the entire network...
It is in line with the development trend of video websites, fight for money!
Then…
Mango Channel has launched Mango TV, a private broadcast!
No more external distribution of copyright...
iQiyi was so angry that it directly established Ma Dong Studio within the platform and launched "Qi Pa Shuo" and "Are You Normal?" 》
Later, Darwin Studio and VC Studio also came into being.
Successfully launched four variety shows: "Hot-Blooded Street Dance Crew", "Robot Battle", "Hip-Hop in China", and "Idol Producer"...
For video websites, movies, TV series, and variety shows are basically the top forms of entertainment.
Putting aside movies, TV series have a long cycle and have complete storylines. In particular, the continuous broadcast of high-quality TV series can arouse the audience's desire to watch and increase the traffic of the platform.
Compared with TV series, variety shows are much shorter in length. This method of attracting traffic is mainly reflected in the market effect generated after each episode is broadcast.
"Dad, Where Are We Going" is a variety show with a total of 12 episodes, and 9 episodes have been aired so far. Its broadcast volume is distributed in a wave-like distribution...
Therefore, variety shows often bear the important task of leading video websites to the peak of traffic.
Whoever can produce more market-effective online variety shows will continue to occupy the highest point of market traffic, and then have a radiating and connected effect on the long-tail content on the platform.
It has a strong tail-end effect on the platform’s branding capabilities…
Shen Xudong took the initiative to 'cut off' the TV station from the beginning...
It’s not that they don’t buy the copyright. PPTV has purchased several variety shows, but they never broadcast them exclusively.
Once you engage in solo broadcasting, you must have corresponding production capabilities to deal with it. The initiative is in the hands of others...
The second season of "Dad, Where Are We Going" is not going to be broadcast on TV. It will be broadcast directly online. At the same time, "Let Me Go" and "Mom is Superman" will be released...
Don’t you like to see cute babies? You can see them all in one go!
The current situation is that Mango TV was established...
Directly competing with PPTV…
Shen Xudong is still a little stressed. After all, Mango TV has the resource endowment: "Malan Mountain Gene"
There is a saying in the circle: Beauty has Hollywood, South Korea has Zhongwu Road, Baizi Bay is in the north, and Malan Mountain is in the south.
In fact, Mango TV was the first to produce online talent show variety shows - "Happy Boys 2017", "Super Girl 2016"...
But the influence is limited.
Oh, Shen Xudong is thinking about the draft...
After thinking for a long time, I decided not to do it yet... at least wait until the Korean restrictions are issued...
…
On August 1st, Shen Xudong was invited to attend the premiere of "The Legend of the White-Haired Witch: Moon Heaven"...
At this time, "Love" has been in theaters for 16 days, with a cumulative box office of 1.43 billion, temporarily ranking fourth in the year, behind "Transformers 4", "Sunshine" and the Spring Festival release "The Return of the Great Sage"...
It is estimated that it is unlikely to surpass "The Return of the Great Sage". After all, the popularity has dropped very quickly. Now the single-day box office is around 15 million. It will also be followed by "How to Train Your Dragon 2", "Once Upon a Time in the Eight Heavenly Kings", "South China Sea" "Return to the Ruins"...
"Tiny Times 3" is close to being released. Although it has only been released for 17 days, the film schedule has dropped to 3%, and the single-day box office is around one million; as for "We Will See You Again", its tailwind is good, and it has now reached 450 million, estimated It can be close to 500 million!
For a movie that cost 50 million and a marketing cost of 30 million, it is already considered a huge success!
Pulling back, Shen Xudong showed up and was directly surrounded by the media and reporters.
As usual, the corners of Shen Xudong's mouth were slightly raised - a smile he had practiced countless times in private, ready to answer a few questions.
It was nothing more than "Love" or why you came to the premiere of "Moon Moon Heaven", but the reporters asked about "Stephen Chow's lawsuit"...
Oh, Zhou Xingchi has filed a lawsuit...
Asking for a split...
Shen Xudong smiled and replied: "You can check, Mr. Zhou Xingchi has to fight lawsuits every month. He may prefer the feeling of being involved in lawsuits!"
"...Then split the account?"
"We offered two remuneration agreements at the time, one was US$15 million, and the other was US$5 million + 15% global profit sharing... He chose the US$15 million one, and before the release, he said Share... We also agreed, but he was unwilling to return 10 million US dollars... said that the profit share must be higher than 10 million US dollars... we did not sign and agreed..."
"Why don't you agree?"
"The cost of "Sunny Day" is very high, and the script is more realistic and tragic... We don't have much confidence in the box office... We don't think the profit can exceed US$70 million."
"Then the profits are quite high now, aren't they?"
Shen Xudong waved his hand: "...If I change you, would you agree? Once you sign a contract, you have to act according to the contract. There is no spirit of contract at all...you still want to check the accounts? Why let him check? The third-party investigation company hired by his company has said so No problem, we respect him very much by not pursuing the remaining $10 million!"
"Profits exceeded $70 million?"
"Probably not...Chinese star Xiangjia and Zhou Xingchi are mortal enemies, and copyright licensing is very expensive..."
Xiang Tai is a very typical rich woman. This typical person lies in "nepotism". This word does not need to be used in a derogatory sense.
That is, she will have obvious preferences for people and things, and because her strength and capital are never hidden, if she likes you, she likes you, and if she doesn't like you, she doesn't like you. You can't please her, but as long as she values you as a person and trusts you If there is no collapse, she will give you the resources you need, not just whatever you want.
But if she hates someone...
That's also a recipe for death!
As for why she hates Zhou Xingchi?
Stealing wine?
I also heard that he raped an old sow!
Ahem...
However, no matter how great the hatred is, it must give way to economic interests, not to mention the decline of the Hong Kong film and television industry is an indisputable fact!
Now in their old age, they have to pave the way for future generations, so they need to appear in front of people to attract attention.
Participating in Jiahe's movie is equivalent to being on the line with Tianmei...
Of course they do!
Pulling back, the reporter asked: "So this time we have a grudge? Will we not cooperate again in the future?"
Shen Xudong thought for a while and then said it directly: "...They didn't want to do this movie in the beginning. It was me who wanted to fulfill their wish. I wanted to see the golden screen pairing of Zhou Xingchi and Ng Meng-tat... the project that I single-handedly promoted has turned out like this. , I also regret it, and I probably won’t cooperate again in the future!”