In the Beginning, I Just Wanted to Make Money

Chapter 1038: Accusing and Scolding (14)

"First of all, I agree with Yu Dong about the Internet's subversion of traditional ticket sales. It was also after seeing this that I fully invested in Maoyan and did not engage in a local push distribution model..."

"In fact, online ticket sales can be applied not only to traditional movie theaters, but also to many attractions, museums, and amusement parks, because it is very convenient!"

"Secondly, I think the so-called Internet model is nonsense!"

“To put it bluntly, it’s just a financial backer who is more educated than the coal boss. He just pays the filmmakers to do things, without much innovation in the model.

"Tiny Times" produced by Jieshi is actually a fan film, using a bunch of new words such as social movie viewing, IP movies, new models of movie promotion...

has no meaning?

Can it exceed one billion box office?

The audience doesn't care at all whether these movies are based on so-called Internet thinking! "

"Don't talk to me about IP and big data. This stuff is just for fooling investors who don't know how to do it. Do you really think it's a magic pill? Then tell me about the other three American dramas on Netflix besides "House of Cards" Why did it fail? Big data doesn’t work well?”

Speaking of this, Shen Xudong glanced at the person in charge of Ahri Pictures: "I doubt whether Ahri's entertainment treasure is legal. How do you guarantee investment income? To use a term, crowdfunding platform, this To put it bluntly, this thing is illegal fund-raising and a white wolf with empty gloves...

Don't explain to me what investment is, so I feel involved...

Let me just say this: Our country’s laws clearly stipulate that in the financial system, generally publicly raised products need to be simple, standardized, and have clear property rights. At the same time, complete investment information is required to be disclosed to investors...because the general public does not have the ability to make complex judgments! "

"Alibaba can do it, but can't I start a crowdfunding campaign on Maoyan? I can call it Movie Bao... Anyway, Maoyan has more than 300 million users!"

"Finally, I would like to say that it is actually good to make movies with an Internet mindset. Treat the audience as customers. Don't think about educating the audience, let alone bullying the audience aesthetically. You only want to make money from the audience. Moreover, it is the money of the mainland audience, and we specialize in studying the preferences of the mainland audience..."

"Some older directors are still insisting on the language and expression methods of the fourth and fifth generations of artistic expression that they learned from film schools in the past... The market will not accept movies in this way!"

"Boss Yu, don't be discouraged. The content industry always depends on people. The big studio system in the United States was also broken..."

"As for the business model...Movies have been around for more than a hundred years, and talkies and television have had an impact on theaters. But in the end, theaters won, and the Internet cannot replace them!"

"Let's talk directly about the issue of interests first. The issue of film production cost recovery. If it is recovered through the Internet, advertising and paid on-demand, these are the two channels. Movies from these two channels are absolutely weak in front of them. The cost of one film is 300 million. Movies that recoup their costs through the Internet?”

"The single-video pay-on-demand model is impossible to promote, because once you buy VIP, all resources are free... This is the unanimous choice of all video and music platforms!

What is the so-called VIP fee?

Quality content?

This is just one aspect. I have talked to many VIP members of PPTV. They buy VIP because they find it convenient. Although they can find resources one by one outside, it is more convenient on PPTV because of the good integration and timely updates...

Therefore, the VIP fee is actually a convenience that users buy rather than actually paying for copyright. What most people who buy VIP think is that I can actually get these things for free elsewhere, but you do have a lot of them and it is very convenient, so I won’t waste the effort. Anyway, monthly or yearly subscriptions don’t cost much. "

"If you pay per piece, this goes against consumer psychology!"

“Video membership fees cannot cover all movie costs!

I did the math and found out that even if 1/4 of the internet users in the country bought PPTV annual membership worth 100 yuan, how much would it add up to? 25 billion!

The recharge channel takes a 30% commission, leaving 17.5 billion. How much can be divided among the movies? Can it cover the movie market of nearly 100 billion? impossible! "

“The ecological creation of modern shopping malls has given the film industry an environment for high-investment and dignified content production.

Therefore, movies are still the ecological core of shopping malls. Because the Chinese market has grown in size, China’s theater ecosystem can guarantee that it can support at least 20 top-quality movies a year! "

"This ecology is unlikely to be broken for the time being, and we will not break it. Even if the Internet wants to break it, it is impossible, because the number of screens is equated with the construction of spiritual civilization... I don't think those engaged in the Internet will go against national policies!"

"Finally, let me talk about big data!"

“Movies are both a commodity and an art, with a large human factor and many variables, and there are some emotional things in it.

In the big data model, human factors are only a small part of it, and most of them cannot be quantified in the data. Only professionals can distinguish these variables outside the data model. For example, "Dwelling in the Fuchun Mountains" has been discussed a lot. Big, various data show that it is very high, and the market value of the star cast is also very high, but in the end it did not sell a high box office..."

"We are now in an era of change. The audience is changing. The mainstream audience has become those born after 1995, with an average age of 21.4 years old. They grew up watching Hollywood movies. It is hard to say what the future will bring, but we The first thing to do is to have the ability to mass-produce 6- and 7-minute films..."

"Hollywood relied on this waterfall tactic to sweep the world by storm. Various genres and styles existed, as well as various themes and hot topics. What stood out was that there was a lower limit of qualifications, large quantities, and full control. There is one product that can satisfy you. It will be dumped quickly and on a large scale, and it will defeat the film industry of other countries."

"Don't underestimate this ability. Only Hollywood in the world can do it. Other countries are limited by their market size and can only produce one or two types of movies. They cannot do this "waterfall tactic" at all and can only be dumped. "

Shen Xudong said a lot...

He rarely talks so much. Isn't this a special situation?

This year, several major Internet companies and companies have started to establish film companies. Ali Pictures was born, Tencent established Tencent Movie+, Baidu established its film division, and Youku established Heyi Pictures...

They are waving tens of billions of funds to recruit troops...

This has made traditional production companies so miserable that they don’t know how to fight!

There are a bunch of new tricks that they have never seen before...

Take Yuyubao, for example. The first phase of Yuyubao has a scale of 72 million yuan, with nearly 300,000 users participating in the rush, supporting the financing needs of four movies.

The second phase of Entertainment Bao, with a total scale of 92 million yuan, was purchased by nearly 160,000 people, supporting the financing needs of five movies in total.

This is unimaginable by traditional film companies.

Shen Xudong directly asked, ‘Is it possible to guarantee a 7% return rate on film investment? You all work in movies, and out of ten projects, nine will be yellow...'

Shen Xudong is the leader of a traditional film production company. He also does streaming media. It is very appropriate for him to come forward and say this!

Of course Ahri’s people didn’t admit it, and talked about a lot of financial management, trusts, etc…

In the end, they even said, ‘You can only invest up to 200 yuan in the first phase of the product, and the second phase is capped at 2,000 yuan. Is this also illegal fund-raising? ’

‘The scale of Entertainment Bao is only around 100 million yuan, which is not worth mentioning at all for Ahri. Moreover, the investment limit is deliberately set very low in order to allow more people to participate in Entertainment Bao! ’

Well, it's not illegal...

Chapter 1041/1188
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