In the Beginning, I Just Wanted to Make Money

Chapter 1043 Traffic Era? (Twenty Four)

In fact, Jiaxing Media was able to complete the bet because it was the right time, the right place, the right people, and the right people...

Luck is really good!

End the bet before the film and television industry encounters a severe winter in 2018...

In fact, it’s not a bad choice for newcomers to choose Jiaxing...

When a newcomer debuts, if he can catch up with the popularity of A-list stars, it will be of great help to increase his popularity.

So Song Zhuer is little Cecilia Cheung, and Cecilia Cheung is little Lin Qingxia.

They are similar in appearance, but the real person they are rubbing against is not the one who really takes care of them. Even so, despite his reputation as a senior, he is still remembered by the audience.

If you have the support of popular celebrities, your rise to fame will only be faster.

Look at Reba. After signing with Jiaxing, he followed Yang Xiaomi, doing dramas, variety shows, and business. In just a few years, he went from being unknown to being famous.

But... the resources are given to you, whether you can become popular is another matter. If Reba can become popular, it stands to reason that Jiaxing can also become popular with others.

The opposite is true.

Several actors who signed a contract with Jiaxing together with Reba were supporting actors around Yang Xiaomi when they debuted, but their situation is still not much better now.

In fact, in the beginning, the agent takes care of the artist, taking care of every detail, just like a nanny. From the artist's food, clothing, housing and transportation, to image management, which drama to take, what business to discuss, what kind of look to do, everything is taken care of.

This kind of one-to-one management team can help agents understand and explore the characteristics of actors to the maximum extent, accept roles suitable for actors based on their characteristics, and promote actors in a targeted manner.

Stable cooperation is a win-win situation for both agents and actors. But the one-to-one model may not be a good thing for the company.

From the first-generation agent Wang Jinghua leaving Huayi with the stars he trained, to Fan Xiaopang starting the artist studio craze, stars have set up their own businesses, and then to Yang Xiaomi leaving her old employer after she became full-fledged, filming and working as a producer. Celebrities’ right to speak and choose are gradually increasing...

However, this is a loss for the company that cultivated them.

Various phenomena continue to reiterate that it is important for entertainment companies to create stars, but it is even more important to retain people.

In order to retain contracted artists for a long time, the management team learned from Hollywood's star-making model and the operating methods of Korean idol factories, abandoning the one-on-one model.

Tianmei Media was like this from the beginning.

Contracted artists are managed by the same professional team from image packaging to professional training to performance arrangements, advertising endorsements, and business cooperation. The business specialist is responsible for the business resources of all the company's artists, and the image consultant is responsible for the image design of all artists. Each area is managed by Take care of by professionals.

At first glance, this management method sounds reasonable, efficient, and highly targeted.

But this model is a bit of an assembly line, which is a good model for producing idol groups.

If applied to actors, actors created according to this model will easily ignore their personal characteristics, and the artists they will eventually create will all apply a unified template.

Long legs, long marketing legs, three-dimensional and three-dimensional marketing, mixed-race feeling, single label, poor excavation, vague face, and strong substitutability.

Tianmei Media is a company that focuses on production...

What we need is unique actors!

Later, it was reformed and divided into five groups. Each group has its own brokers to handle business, and internal competition for jobs...

Why doesn't Jiaxing use this model?

Because of poor production ability!

Jiaxing was originally a production company built on Yang Xiaomi's traffic.

When the company was established, several partners determined that they wanted to walk on two legs: artist management + film and television production.

The idea is realistic, but in operation... there are big problems!

Jiaxing cannot match the established production companies in terms of IP reserves. The company’s artists are all newcomers except Yang Xiaomi. Although she is a trump card, Jiaxing’s self-made strength is not enough...

This is very embarrassing!

Moreover, Jiaxing was established at a time when domestic traffic was booming, and the most popular actors on the market were either Korean trainees who returned to China, or newcomers highly promoted by film and television companies.

No chance at all.

Reba is really lucky to be famous.

She is not irreplaceable...

Traffic is only temporary, actors, what they fight for in the end is their acting skills and strength.

Of course, for most people, temporary traffic is enough!

Why mention traffic?

Because Wu Fanfan terminated his contract and returned to China, he announced that he would star in Xu Jinglei's movie "There is a Place Only We Know"...

Oh, he signed under Ji Xiang...

Ji Xiang came from Wang Jinghua, and later followed Li Lianhua. Last year, he was poached by the Tiantian team...

Therefore, Ji Xiang can take on projects from Huayi and Wangda.

However, after "Old Paoer", Fanfan was directly valued by Ahri and took on several major dramas, such as "Journey to the West: Conquering Monsters", "Flowers", "European Strategy"...

Oh, "Flowers" was returned...

Wang Jiawei's Zedong Pictures is the co-producer of "European Raiders". The movie made 97 million on the first day, but less than 20 million on the second day, with a total box office of 145 million...

Fracture-breaking drop!

No matter how brave Lao Wang is, he would not dare to gamble.

Fan movies are very harmful to actors, especially leading actors!

Because most fan movies are bad movies, and bad movies sell well...

Of course, fans can use it to brag about the so-called "performance" and "status", but they don't know that the more bad movies at the box office, the more people have seen the star's poor performance...

I have a very bad impression from the bottom of my heart, and all these will need to be paid for by subsequent films!

This is called a market bubble.

Capital is ruthless. Once the negative effects of popular stars with poor acting skills on the film's reputation and reputation exceed the positive publicity and box office effects, they will inevitably gradually lose their good film and television resources in the past and become a market bubble that bursts instantly.

Shen Xudong has no interest in bubbles...

He doesn't even bother to make fan movies, so naturally he has no interest in making traffic.

In addition to the closing ceremony on the last day of the Shanghai International Film Festival, there is also a forum unit with the theme of ‘Reality-Poetic-Xia’…

It looks very complicated, but it is actually a discussion about how to innovate martial arts movies.

After all, martial arts movies are a unique genre born from Chinese-language films. However, in recent years, martial arts movies have declined, and no pure martial arts movies have been released for a long time!

Tianmei Media's "Di Renjie" is better, and "The Strange Stories of the Tang Dynasty", although it has martial arts elements, they are all suspense themes.

Xu Haofeng spoke first, and he spoke very frankly: "From an investor's perspective, martial arts themes are not popular enough, and the attention is not high... When investors invest in movies, they first look at the themes. There is a market ceiling for martial arts movies... The market value is limited, so, Even if there are good scripts for martial arts movies, no one can find investors... Xudong is writing about his debut in martial arts, and his first film was "The Best in the World"... You should know these things very well."

Shen Xudong grinned and said helplessly: "You can only be a martial artist if you can fight. Even if I want to film it, I have to find the right actor, right?"

"Is it enough to have suitable actors?"

"Okay, to be honest, the martial arts genre has indeed become niche. China's largest online Chinese novel website, Qidian.com, is popular about fairy tales, fantasy, and urban themes. For a while, several editors wanted to revitalize martial arts. , so I invited Huang Yilai to serialize a new book - "The Sun and the Moon in the Sky". I was very excited at the time and even rewarded an alliance leader. After reading three chapters, I couldn't stand it anymore..."

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