Chapter 1010 The Unsuspicious Spring Festival (34)
Shen Xudong has always believed that good actors are shaped by a good team and good works.
Role is fundamental.
If he plays a role well, no matter if he happens to be in a play, the actor can almost keep it for a lifetime.
Praise for Mr. Chen Kun started from "The Golden Family". Mr. Tang is forever Zhuge Kongming, Kangxi's handsome and graceful figure is Chen Daoming, and Mr. Bai Qi left Chen Baoguo engraved in the minds of a generation of viewers...
In the past, most people were theater guarantors, unless you were really awesome and could do it!
There are very few actors of this type. In recent years, only Liu Lin from "Do You Know" has done it - the role of the eldest lady is very disliked by everyone and difficult to control, but the actor managed to perform the role with rich layers and gained a lot of goodwill. .
No matter how good an actor is, if he doesn't have a good role, his gold will be buried in coal and it will be difficult for him to shine brightly.
In the same way, no matter how famous a person is, if he has no acting skills, he has no acting skills.
And because of her fame, she has to play the lead role... Then, no matter how good the actors she stars with, they can't change the fact that the show is bad.
If the protagonist can't hold on, what else is there to watch in this play?
Limited edition for fans?
But...in the Internet era, the star-making model has changed!
In the past, even if you didn't come from the three major schools, you had to at least study acting in a professional school to have a chance to enter the industry!
Later, many companies began to create local idols - they actually learned from the Korean and Japanese models - the Korean model and the Japanese model had smoothed their way many years ago, proving and mastering the psychology and behavior of positioning customers in many aspects. Explore practice.
As for whether the market exists and how big it is, there is no value in discussing it.
Because the execution and maturity of the model are very high.
It has indeed created many stars...
Moreover, these companies are deeply tied to the Internet and jointly ushered in the era of traffic...
Later, in the pure Internet era, the decentralization of the right to speak diluted the mystery of celebrities and amplified the sense of participation of fans.
Fan economy!
The fan economy based on this logic is essentially centered on artists, and increases the commercial value of artists through fans' support and consumption of their participation in programs, endorsement products, Weibo rankings, concerts and other products.
In fact, by comparison, under the traditional star-making system, the cultivation cycle for artists is long, and commercial returns also lag behind.
Nowadays, the full participation of fans can not only realize the rapid transformation of artists' commercial value, but also accurately position and reduce fault tolerance.
This is a major trend and it is impossible to reverse it...
If you have a platform, production capabilities, and traffic, you will naturally be able to do talent shows...
That's right, Shen Xudong is preparing for the draft...
However, if you want to plan carefully, at least determine who you want to praise.
…
During this year’s Spring Festival, it can be said that there is no suspense - the big movie "Where Are We Going, Dad" is gone, because the variety show "Where Are We Going, Dad" will be broadcast next year - created by PPTV and Shenzhen Satellite TV!
Because the copyright was bought out in advance, and Xie Tikui has been hired by PPTV...
It must be broadcast on TV - to expand its influence.
As for choosing Shenzhen Satellite TV, the main reason is that Shenzhen Satellite TV has many preferential conditions and directly gives 70% of the advertising revenue...
The big movie "Dad, Where Are We Going" is gone, so there are only two films left, "Journey to the West: Havoc in Heaven" and "Macau" versus "The Return of the Monkey King"...
Not to mention the quality of the movie, the cast lineup is also not weak - it will be released during the Spring Festival, focusing on the third and fourth tier cities, there are no big-name stars, and the audience will not buy it.
"The Return of the Great Sage" has recruited a bunch of veteran Hong Kong actors, but the starring cast is a bit lacking, Huang Bo + Shi Xiaosong...
However, Sun Wukong in "The Return of the Great Sage" basically did not turn into a human form...
How to get box office during Spring Festival?
Of course we need theater support!
In the original time and space, "Journey to the West: Havoc in Heaven" was terrible - I wanted to be innovative and try not to shake the main plot, but I wanted to change the perspective and logical relationship, which means I didn't dare to let go of my imagination and make drastic changes in form...
It includes vulgar online game plots such as the war between gods and demons, the revival of the demon clan, and the civil strife among the gods...
As a result, the Spring Festival movie schedule exceeded 40%, and the average ticket price was close to 45 yuan. The Spring Festival movie took in a box office of 636 million in seven days!
After that, the box office reached 1 billion!
A shame that definitely belongs to the 1 billion box office club...
Of course, there are also benefits: this movie has completely verified the lower box office limit of the Spring Festival blockbusters, and then the Spring Festival blockbuster has become a battleground, and most companies have come up with their favorite works to bet on the Spring Festival blockbuster...
But this year, "The Return of the Great Sage" was jointly released by Tianmei + Maoyan, and the pre-sales reached 80 million, which in turn affected the theater schedule...
As long as the first three days of filming are stabilized and real word-of-mouth is released, the rest will be easy...
As for "Macau Storm"... Bona's distribution capabilities are weaker than Tianmei...
…
Reba is very annoyed recently. Compared to another person in the company who praises Nazha, she feels that she is a little worse...
Whether it is fashion resources or film and television resources...
Especially in February, after "Soul Ferry" was broadcast.
In "Soul Ferry", Nazha plays Wang Xiaoya. The character itself is very lovable, and the "Soul Ferry" TV series itself is also very interesting...
Oh, "Soul Ferry" was created by Guo Jingyu's team. PPTV (Shen Xudong) liked this series very much and added 15 million yuan, so there was 25 million yuan in funding - Nazha's salary was 5 million, and the leading actor also used Tianmei Media person, Ren Jialun, a pure newcomer, the salary is 10,000 per episode...
In short, once "Soul Ferry" was aired, it quickly became popular in just one week. The public's level of discussion about this drama even changed that of "The Return of the Great Sage"...
Reba was very anxious.
She filmed three dramas last year and aired three of them, "The Moon Knife", "Painted Skin: True Love Without Regrets", and "Tang Gongyan". She basically played one girl and two girls...
But they are all invalid appearances.
There is no discussion.
In the entertainment industry, there are hundreds of rivalries competing against each other, sailing against the current, and if you don’t go up, you will go down!
She wasn't in such a hurry originally. Chen Xi had already agreed with her that resources would be tilted towards her. Isn't this Nazha's new work?
The two of them are in direct competition.
She was very confused, so she called Chen Xi, who advised her, 'Don't worry, you are only 22 years old this year, and you have already achieved quite a national reputation...'
‘…’
Reba said nothing, and Chen Xi sighed. Young people nowadays always want to take shortcuts...
Forget it, tell her: "Nazha's appearance in "Soul Ferry" was personally designated by Xudong. Do you understand?"
‘Mr. Shen personally appointed it? Why? ’
"…why do you think it is?"
Reba thought of the rumors and asked in a low voice, "Is she Mr. Shen's girlfriend?"
"You are thinking too much. Mr. Shen has been single for almost ten years..."
"That…"
"Director Yimou is coming back from the United States next week and there will be a dinner party. I will take you with me then... You should try your best..."
"Ah? Director Yi? How can I live up to my expectations?"
"Xudong will also be at the scene...I tell you, you are ready..."
After hanging up the phone, Reba's face turned red. Chen Xi asked her to prepare a few private photos to make a video album and give them to Xudong for his evaluation...
It's not that he's unwilling, after all, Shen Xudong is at the pinnacle of humankind in terms of looks, wealth, and talent, but I always feel embarrassed.
I clicked on my phone and looked at the real-time box office of Maoyan - "The Return of the Great Sage" is far ahead, with a box office of 530 million in five days of release, "Havoc in Heaven" and "Macau" with 320 million and 210 million respectively...