Chapter 1004 Internet University? (44)

When Ali acquired Cultural China, "Southern Weekend" published an article - behind the 6.2 billion bet on "Cultural China", Alibaba joined hands with "Tomorrow Department"...

It is clearly written that ‘Ali invested a huge sum of 6.244 billion in the Hong Kong listed company Culture China. It seems to be betting on the company’s founder Dong Ping, who has rich connections in the film and television industry, to develop Ali’s film and television industry. But Dong Ping is not just a film and television person. He has many years of cooperative relations with the "Tomorrow Series" and "Jade Bird Series" in the capital circle. This background makes this transaction complicated and confusing. ’

Of course, these reports have almost been deleted now...

Let me tell you another company name: Hong Kong Federation of Cultural Industries...

The list of directors is simply star-studded and filled with big names.

Over the past few years, they have jointly made many investments, including investing in new stocks, and successfully assisted Evergrande in its listing in 2009.

Okay, these might just be coincidences...

Maybe people are really just optimistic about Dong Ping's rich connections in the film and television industry!

Pull it back and talk about the Internet...

Shen Xudong mentioned Internet University, and Zheng Zhihao frowned: "Are you trying to compete with theater chains for channels?"

"no…"

Shen Xudong shook his head: "The main thing is that Jiahe is going to make a few cult films. You also know that it is difficult for cult films to be released in the mainland, and the copyright sales cycle is too slow. Therefore, my suggestion is to try to launch PPTV directly, exclusively for overseas markets..."

"Cult piece? How Cult?"

"In the direction of cult, horror, and thriller, I think an example is: "Secret Art of the South Seas", "The Art of Lowering the Head"... This kind of thing does not require understanding of the cost, and Southeast Asian audiences can understand it..."

"Then why do you think of the Internet University? What you mentioned may be difficult to implement in China!"

"I know!" Shen Xudong nodded: "I just want to imitate the movie channel and make a few TV movies, but they will be broadcast on PPTV, so I call them online movies!"

…

Regarding Internet University, it’s quite difficult!

The large industry has been developing for nearly ten years, but it has never formed a reference standard for measuring the value of works.

From the perspective of box office data, Wangda does not have an unbiased third-party platform.

From a rating perspective, the ratings of Douban, Maoyan, and Taopiaopiao, which are effective for theatrical movies, have no reference for online universities.

Douban ratings have no reference in the Internet field.

None of the top 24 online movies in the box office received a Douban rating of 6 points - the 25th-ranked "Tough Guys" uniquely scored 7 points.

The box office champion "Ghost Blowing the Lamp: The Secret of Xiangxi" only scored 4.0 points, the runner-up "Qi Men Dun Jia" scored 5.3 points, and the third runner-up "A Chinese Ghost Story: Human Love" scored 4.8 points.

Not only that, the network that has been hailed as a god movie by Douban may not make any money, or even lose more money.

For example, "There's a Good Place in the Trees" has a Douban score of 7.9. The film was also nominated for the Best Children's Film at the 32nd Golden Rooster Awards. However, in the end, its box office was only 4 million. Even if it made money, it might not be enough. many.

In addition to the lack of real reference standards in terms of business and reputation, there are no benchmark awards in the Internet field that can guide the development of the industry.

Let's put it this way, in the Internet field where there are no industry reference standards, even if the "regular army" enters, it will be difficult to operate according to the theater chain's gameplay.

For example, "Mechanical Painted Skin" and "Our New Life", the former has Guo Biting as the lead, Duan Bowen and Liu Yiwei as supporting roles, and Zhang Zhiyou's fan base is less than 10 million;

"Our New Life" goes a step further, with a star-studded cast, including actors such as Yang Zishan, Yang Chaoyue, Bai Jingting, and Cai Ming, as well as new directors Shen Ao, Yao Tingting, and Bao Beier, who are popular in theater movies, participating in the directing.

Of course, "Our New Life" reaped policy dividends - it received support from the Network Department of the State Administration and the Shanghai Radio and Television Bureau... But the split definitely did not break the record, otherwise, it would have been publicized long ago!

Shen Xudong didn't have any plans for the Internet University, but he knew that replicating the model of theatrical movies was definitely impossible and unworkable!

He plans to imitate the movie channel and start with martial arts.

…

"Martial arts?"

"Yes, we have the copyrights of "Chu Liuxiang" and "Lu Xiaofeng" as well as the copyrights of "The Condor" and "The Condor". We can definitely make several martial arts movies."

Hearing what Shen Xudong said, Zheng Zhihao hesitated: "...it's hard for martial arts movies to be popular nowadays..."

"The Internet is large and not expensive. VIPs can watch it for 6 yuan," Shen Xudong paused and continued: "And I think martial arts must have an audience!"

Zheng Zhihao was a little moved: "I'll think about it..."

"I'm sorry to say, it's very difficult for Maoyan to enter the traditional film history!"

"Why?"

"You have already sold tickets and still participate in film production, which is equivalent to monopolizing the industry chain..."

Zheng Zhihao glanced at Gao Fenfen and asked in a low voice: "Is this illegal?"

Gao Fenfen thought about it: "Looking at the final market share, if Maoyan is the dominant company, it is indeed suspected of monopoly..."

Shen Xu added: "But the Internet is very different. You and the theaters do not compete!"

Zheng Zhihao is still a little hesitant - he is mainly worried about return on investment...

"I'm telling you, to be an internet giant, the most important thing is the script and the cost... You must control the cost!"

"...How high can it be?"

"At this stage... the maximum is 3 million!"

Zheng Zhihao was speechless: "3 million to make a martial arts movie?"

Are you kidding me?

Shen Xudong shook his head: "The male and female protagonists will be new people, and the supporting roles will be supported by a few old Hong Kong and Taiwan stars... As for the special effects, I remember that there are several special effects companies that have done martial arts. If you go to them, the templates are all ready-made, at most Spend hundreds of thousands..."

Having said this, it was equivalent to feeding him directly. There was no reason not to eat. So, he nodded: "I'll try..."

"Well, just try!"

“So how do I get started?”

Shen Xudong was speechless: "...Don't you know how to start work? What is the most important thing in making a movie?"

"…Find the team behind the scenes?"

Shen Xudong was speechless: "What then?"

"Choose actors?"

Before Shen Xudong could get angry, Gao Fenfen interrupted; "The first thing to do is to form a script team... The most important thing is to find someone knowledgeable to supervise all of this... We just happened to have hired Zong Shuai from Xiaomao. You can call him over to take charge of this!"